With target CPA bidding
before 100 %after −36 %
One dot is around one euro. Source: Nordic Spirit case.
How our agency works: test first, then decide.
We start with a twelve-week POC and a target number agreed in advance. Every Monday we decide together, and you see every number live in your dashboard.
How does a POC work? In four steps, each one live.
ad.boutique works in three stages. First a twelve-week POC (proof of concept) with a metric agreed in advance. Then we learn from the data, and then the budget grows.
Step 1 of 4: POC
12 weeks at a fixed price
Before the start we agree the metric (KPI) we are measured by: purchases and revenue, qualified enquiries, applicants or demos. From you we need a briefing, a goal and access. Then we set up measurement, the landing page and the first visuals.
- Output KPI as a shared goal
- Tracking through to the CRM
- Landing page and form
- First creatives in testing
Step 2 of 4: Data
Every Monday
From day 1 you see all the numbers in your live dashboard. Every Monday we go through the results and decide what keeps running. New creatives go into testing all the time. Every number has a source.
Day 1from then on you see your output KPI live
- Live dashboard with your KPI
- Review with a decision
- Every number with a source
- New creatives into testing
Step 3 of 4: Scaling
Ongoing
What works gets more budget. What does not work gets replaced. We test more, and new channels are added once the foundation is in place.
- More budget for what works
- Replace what tips over
- More testing volume
- New channels once the foundation holds
Step 4 of 4: Partnership
After week 12
After twelve weeks you decide based on the numbers. We continue on a retainer or with the Boutique Offer, where we share in the result.
- Evaluation against the KPI
- Honest: reasons and recommendation, even if it means stop
- Continue as a retainer
- Or the Boutique Offer with a share
We measure ourselves against a goal set before the start. The budget only grows once the numbers are right. And you see every number live.
The process as a weekly loop: what comes from you feeds into our work. The 4 steps run in order every week, and that produces what you get.
Who does what?
Comes from you
- Goal and output KPI
- Access to ad accounts and CRM
- Quick approvals on the platform
- Knowledge of product and customers
We do it, every week
- Strategy, funnel and tracking
- Creatives, videos and landing pages
- Campaigns on Meta and Google
- Monday review with a decision
You get
- The agreed metric, live
- A personal point of contact
- A team covering strategy, performance, design, video and web
- An evaluation after 12 weeks
What does a week with us look like?
You do not wait for a monthly report. This is what a normal week looks like after the start, and what we need from you along the way.
- Day 1
Your dashboard is live
Your target number is in your live dashboard from the first day, with a source for every number.
- Every Monday
Review with a decision
We go through the results with you and decide what keeps running. We share bad news too. From you we need a fixed slot.
- Ongoing
New creatives into testing
What fades gets replaced. What works gets more budget. From you we need approvals in the dashboard instead of emails back and forth.
- Week 12
Evaluation against the goal
We put the numbers next to the shared goal and explain why things turned out the way they did. Then we recommend honestly whether you expand, adjust or stop.
What do you see in your dashboard?
The live dashboard on boutique.OS, our own platform, shows everything we do for you. Ad numbers update daily, new leads appear instantly, and the data is stored in the EU. Shown here with demo data.
I never know what my budget is delivering right now.
On the overview you see enquiries or purchases, cost per result, deals and revenue every day, compared with the previous period.
Demo GmbH · Lead gen
7 days30 days90 daysMonth to dateHello Anna,
The essentials at a glance.
Leads248plus 19% vs. previous period
Appointments52plus 27%
Deals closed14plus 40%
Cost per lead€17.90minus 11%
Ad spend€4,440plus 6%
Leads: received in the system, without duplicate submissions · Ad spend: per ad account
Daily trendLeadsAd spend
24 Sep 202623 Oct 2026
Our enquiries get lost between inbox, Excel and sales.
If you collect leads, the lead CRM comes with your dashboard. Every enquiry lands there instantly and goes to the right person according to your rules. One click moves it to the next stage. We report qualified enquiries and deals back to Meta and Google.
Demo GmbH · Lead gen
Leads
New entries appear instantly, with every detail from the form.
Products
All 8Heat pump 42 newAir conditioning 3Maintenance 1
Leads
New2
Lisa M.Heat pumptodaynew
Thomas K.Heat pumptoday
Qualified3
Claudia F.Air conditioning19 Octgood fit
Sabine H.Heat pump18 Oct
Peter G.Air conditioning17 Oct
Won2
The T. familyHeat pump14 Octgood fit
David L.Air conditioning13 Oct
Lost1
Eva N.Maintenance12 Oct
Dragging a card to another column sets the stage, clicking it shows every detail. Your feedback (good fit / not a fit) helps us steer the campaigns towards better leads.
Reports arrive as PDFs that nobody reads.
Every week and every month a short report in the dashboard. It shows what went well and what comes next. You can send it to the board via a link.
Monthly report September
1 Sep 2026 to 30 Sep 2026 · published 13 Oct 2026Leads248plus 19%
Appointments52plus 27%
Cost per lead€17.90minus 11%
- 01Key points
- 248 leads, 52 appointments, 14 deals closed
- Cost per lead down
- 02What went well
The video from a customer's boiler room brings in the cheapest leads. We are shifting more budget there.
- 03Next steps
- Test new hooks for air conditioning
- Retargeting form drop-offs
I have to chase every status update.
You message your contact directly. Open tasks on both sides sit next to it with due dates, so nothing gets left behind.
Demo account managerYour account manager
Can we still add the heat pump subsidy to the ads?Anna · 09:12
Yes, it goes in today. I'll create a task for your approval.Account manager · 09:20
Done, it's live.Account manager · 15:48
To do 1
Upload reference photosfrom @boutique · due 29 Oct 2026
In progress 1
Add consultation slots for Novemberfrom Anna
Done 2
Approve subsidy notefrom @boutique · due 27 Oct 2026
Review landing page copyfrom @boutique
I do not know what the agency is doing with my budget right now.
Goal, target groups, messages and campaign structure are written down in the dashboard and always up to date.
Demo GmbH · Lead gen
Strategy
How we are working for you right now: goal, audiences, messages and how the campaigns are set up. As of 20 Oct 2026.
Goal
More consultations for heat pumps, keep cost per lead stable.
Audiences
- Homeowners within 50 km
- Renovators with an old boiler
Messages
- On-site consultation
- Subsidies explained clearly
Angles
- A customer shows her boiler room
- Questions and answers in 30 seconds
Campaign strategy
- Meta: video and form
- Google: search on product and location
- Retargeting form drop-offs
Why do you need your own lead CRM?
Meta and Google only learn from what you report to them as a deal. Bidding on a target CPA only works with clean data from your shop or CRM. At Nordic Spirit this clearly lowered the cost per conversion.
What do we believe in?
Data
Decisions follow numbers, not opinions.
Honesty
We also show what did not work.
Trend speed
We are where attention is created.
Partnership
With you, not just for you.
Two ways to start
Proof first, then commitment. Start small, decide by the numbers.
Trial phase (POC)
A 12-week trial phase at a fixed price.
Week 1Week 12: evaluation
Every POC ends with an evaluation against the metric that was fixed before the start, without automatic renewal.
Want to see how we work first?
We review your campaigns, site and measurement and send you a detailed report by email covering all relevant points, before you even talk to us.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Prefer a share instead of a fixed price?
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Growth Partnership
Mainly e-commerce and SaaS
A share of additional revenue above a baseline that we measure together beforehand.
Equity Partnership
Start-ups and scale-ups
A reduced fixed fee in exchange for real or virtual equity.
Terms discussed in person. Whether a share makes sense is something we check together before the start.
How do you use AI, and where is my data stored?
We keep testing new AI tools so that you do not have to. We only use what is safe, legally sound and right for your brand.
What we use AI for
- Research and ideas
- Variants for more tests
- Drafts and summaries
- Analysis
That way we test more concepts in less time.
What always stays with people
- Checking every final creative
- Adapting it to your brand, language and region
- Your approval, in regulated industries using the four-eyes principle
- Responsibility for the result
Curated, not automated.
Your data
Stored in FrankfurtEU
Our platform's database and server functions run in the EU, in Frankfurt am Main.
Access for the team only
Every person only sees the clients and data they work on. Every access is logged.
AI servicesUSA
For text and speech, Anthropic and OpenAI in the USA, with standard contractual clauses. Their models are not trained on your data.
A person checks the result
Whatever the AI delivers, our team checks before it moves on.
Tracking on websites only runs after consent, in line with the GDPR and the Swiss revFADP.
We label AI content on request. We always comply with statutory labelling obligations (for example Art. 50 of the AI Act) and platform rules. As of November 2026, this describes how we work and is not legal advice.
Details in the privacy policy (section 10.6 of the German version)
Switching from your agency?
Switching sounds like a lot of work. Usually it is less than you think. Accounts and data stay with you, and we can start in parallel.
Step 1: The account stays yours
You give us partner access to your ad accounts on Meta, Google and others, with no passwords and removable at any time. Ad accounts, pixels, audiences and data stay in your ownership, also after the work ends.
Step 2: Data handover
The history sits in your account and is not lost. We read it in the audit before we change anything.
Step 3: Parallel start
We can start with one channel or project alongside your current agency until notice periods run out.
Step 4: No lock-in
The POC runs 12 weeks at a fixed price, with no automatic renewal. Then you decide based on the numbers.
How does working together start?
- Today
Request in two minutes
You answer three short questions and then pick a time.
- Under 24 h
Honest first assessment
Someone from our management team looks at your situation, even if the answer is no.
- 30 minutes
Intro call
Your goal, your starting point and whether a POC makes sense.
- Afterwards
Fixed-price proposal
In writing, with the output KPI as our shared goal.
Does a POC fit your project?
You answer three short questions and then pick a time. We tell you honestly whether a POC makes sense for you.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about how we work.
What is a POC at ad.boutique?
At ad.boutique, a POC (proof of concept) is a 12-week project at a fixed price, with an output KPI agreed before the start. It proves with real numbers whether and how your growth through paid channels works.
What happens during the 12 weeks?
In the first weeks we build tracking, funnel and the first creatives, then we test, read the data and reallocate. Every Monday there is a review with a decision, and at the end an evaluation against the agreed KPI.
What do you need from me?
You need a clear goal, access to ad accounts and CRM, and one person who can give approvals quickly. Everything else, from strategy to creatives to tracking, is handled by our team.
Do you use AI, and is it labelled?
Yes, ad.boutique uses AI for research, variants and analysis and labels AI content on request. We always comply with statutory labelling obligations (for example Art. 50 of the AI Act). Every final creative is checked and approved by people.
How secure is my data?
Your data is stored in the EU, access is limited to the people working on your project and every access is logged. Tracking on websites only runs after consent, in line with the GDPR and the Swiss revFADP.
Who is my point of contact?
You have a personal point of contact who is accountable for your project, backed by a team covering strategy, performance, design, video and web. No ticket system, a short line to the management team.
What happens if the KPI is not reached after 12 weeks?
Then you get an honest evaluation. It shows what worked, what did not and why, with a recommendation, even if it is to stop. Missed targets and stopped campaigns are in the report, not saved for the debrief. You decide based on the numbers, and there is no automatic renewal.
How quickly will I see first results?
You see the first numbers in your live dashboard from day one. They become reliable once there is enough data for a decision. That is why the POC runs for twelve weeks, and every Monday we decide with you what keeps running.
What does skin in the game mean in the Boutique Offer?
The fixed fee only covers our costs, and we only make a profit through a share once you grow: as a Growth Partnership with a share of additional revenue or as an Equity Partnership with a stake in the company. The prerequisite is a clean data foundation, and billing is transparent via the live dashboard.
Why do you need your own lead CRM alongside Meta and Google?
Meta and Google only see the form, not what happens afterwards: whether the lead was reachable, was a good fit or bought. The lead CRM in your live dashboard collects every enquiry in one place, routes it to the right person and reports the result back to the platforms.
Does the lead CRM replace our existing CRM?
Not necessarily. The lead CRM can sit in front of your existing CRM and hand over qualified leads, or it can take over lead management entirely if none exists yet.
How do I check whether an agency is right for me?
Ask for cases from your industry with concrete numbers, for the person who will actually manage your account, for all fees and for what happens if the goal is missed. With us: cases per industry on this website, a personal point of contact, a fixed price for the POC and an evaluation against the agreed KPI.
How do I recognise a dubious agency?
By guaranteed returns, reports full of reach instead of results, long commitments without a trial phase and changing points of contact. We do not promise a market result. In the POC we set a KPI as a shared goal, and with the Boutique Offer we only earn when you grow.
Isn't switching agencies too much effort?
Usually less than you think. Ad accounts, pixels and data belong to you, we only get partner access and read the history in the audit. If you wish, we start in parallel to your current agency with one channel until notice periods run out. The POC runs 12 weeks with no automatic renewal, so you are not committed before the numbers hold up.
Can I talk to existing clients?
Yes, after the intro call we can put you in touch with a reference from your industry on request, provided the client agrees.