Real estate marketing for developers and agents: pre-qualified enquiries the same day. That is how you reach the reservations your bank wants.
We see these five reasons in new-build projects again and again.
Construction start and financing depend on reservations. Listings on willhaben and ImmoScout24 alone do not deliver them in time.
The contacts are expensive, and your competitors get the same ones. You hardly build any data of your own about your prospects.
Without pre-qualification, your sales team calls curious visitors instead of talking to buyers.
Almost all prospects come via their phone. If the site takes too long, they are gone before they see a floor plan.
Without feedback from sales, campaigns only learn who fills in a form. They never see who buys.
Every month without a presales quota pushes construction start and financing further back. Contacts from listings cost money again for every project, and the data about your prospects stays with the platform. An enquiry that sits in the inbox for two days has often already moved on to the next project.
None of this is a bad idea. It just starts in the wrong place.
More budget only makes a weak creative more expensive. Whether a visual sells only shows when it is tested against others.
More listings bring more contacts, but your competitors get them too. You build no data of your own about your prospects.
You pay for the effort, not for the qualified enquiry. Whether a visual sells is not on any timesheet.
More budget is rarely the answer. In our Viennese projects, other things made the difference, and none of them needs a bigger ad account.
Rhomberg Funkhaus Vienna: with the new generation of creatives, the cost per enquiry fell by 48 %.
Owner-occupiers and investors buy for different reasons. We build separate messages and visuals for each audience, test them against each other and shift the budget every week to the combination that brings the best enquiries.
For Funkhaus by Rhomberg, a new generation of creatives cut the cost per enquiry by 48 %. The best creative came in at €4.70 per enquiry.
On the Noma project website, every apartment can be enquired about directly, with documents for each unit. That brings enquiries with a clear intention.
For WINEGG, instant forms and dedicated project sites ran side by side. The project sites brought the better enquiries. A Google conversion cost €4.95.
Enquiries from social media often go cold after a day. That is why your sales team calls back within hours, and time to first contact is part of the reporting.
Real estate marketing is the marketing of residential and property projects to buyers, tenants and investors.
It ranges from positioning through website and campaigns to handing qualified enquiries over to sales or agents. For developers that mainly means presales before construction starts. If you want to market a property project, you need to be able to measure every step on its own. This is how we build the path.
For existing properties, we add a valuation funnel for owners.
Book an intro callOwner-occupiers and investors separately. For each group we collect the arguments on location, floor plan, price per m² and financing.
Floor plans, availability and an enquiry for each apartment. The page loads fast on a phone too.
Renderings, shoots and video. From these we build visuals for each audience.
Owner-occupiers and investors buy for different reasons. Their visuals compete, and each week the budget goes to the combination with the best enquiries.
Instant form, landing page or both. The test shows which funnel brings the better buyers.
Short questions separate curious visitors from buyers, and the enquiry goes to sales or the agent on the same day.
Qualified enquiries and sales flow back to Meta and Google, and budget is reallocated every Monday.
For existing properties, we add a valuation funnel for owners.
Book an intro callad.boutique is a real estate marketing agency for developers, project developers and estate agents, with an office in Vienna and a base in Zurich.
When a project is marketed, these services work together.
A selection: developers, project developers and estate agents from Rhomberg and Winegg to Elisabeth Rohr Real Estate, whose projects we market in Vienna, Lower Austria and Upper Austria. And more.
A new build without a known brand, with a small ad budget. We built the brand, website and campaigns. On the website, every apartment can be enquired about directly, and owner-occupiers and investors get separate messages.
Fully digital.
around 40%, presales in three months, before construction
Same channel, different path, different visuals. Every number here comes from a published case.
before €10.49after €5.47
View case€4.95
View case48
View caseWe look at your project site, funnel and visuals. Then we tell you honestly what is missing before the first reservations.
Your sales team or agent stays in charge. We change what happens before: how enquiries come about, how good they are and how quickly they arrive.
How fast it goes depends on project, location and price. For Rohr Real Estate, 48 enquiries came in during the first 14 campaign days, at €9.10 each.
Guide: marketing a new-build developmentOften today: land in the inbox, callback after days
With ad.boutique: go straight to sales or the agent, with stage and note
Often today: curious visitors and buyers mixed
With ad.boutique: owner-occupiers and investors separated, pre-qualified by size, budget and timing
Often today: beautiful, but slow on mobile
With ad.boutique: apartment finder and floor plans, loading in seconds on mobile
Often today: one exterior rendering, for months
With ad.boutique: several creatives in testing, a decision every Monday
Often today: clicks and forms
With ad.boutique: qualified enquiries and sales, fed back to Meta and Google
Often today: status via Excel and gut feeling
With ad.boutique: every enquiry with its stage, live in your dashboard
Fixed price and goal are set in writing before the start. You see every enquiry live and then decide based on the results.
Recommended to start
Week 1Week 12: evaluation
12 weeks at a fixed price, with qualified enquiries as a shared goal.
Ongoing support
Month by monththe longer, the cheaper
Ongoing support with the same team.
„Thank you for the report, the numbers are great!“
„Your professional and reliable way of working contributed significantly to the success of our projects so far.“
„Thanks for the launch. We have already received quite a few leads since last night.“
Enter your numbers and see how many qualified enquiries you need before construction starts. Calculated with your assumptions only.
qualified enquiries per month
Range 134 to 223. Range: your rate a quarter better to a quarter worse.
167 qualified enquiries per month. To sell 40 units in 12 months, that is around 2,000 qualified enquiries before construction starts.
A worked example based on your inputs, not a promise. The starting values are arbitrary, not benchmarks.
Discuss the resultIn your live dashboard you see every new enquiry instantly, with its stage and a note on whether it fits the project. Shown here with demo data.
New entries appear instantly, with every detail from the form.
Dragging a card to another column sets the stage, clicking it shows every detail. Your feedback (good fit / not a fit) helps us steer the campaigns towards better enquiries.
We take on few projects, and those completely. That is why we check openly beforehand whether we are a fit, in both directions.
This is how we set up the marketing in our real estate cases: project page with flat finder, instant forms, hand-over to sales and a valuation funnel for property owners.
Step 1 of 2
Two short questions, then just your name and email. You will receive your results as a PDF report by email.
Preview
Before construction starts, it is decided how smoothly a project is financed and sold. This paper shows how property developers win prospects digitally before there is anything to view, and which building blocks need to work together.
The full paper arrives after you enter your email.
You speak directly with the people who build your campaign. They also explain the numbers to you in the reporting call.
Steve
Performance Manager
Builds the account structure and reallocates budget as soon as a creative tips over.
Leny
Film and photo
Produces the material in portrait format, shot for the feed rather than for a catalogue.
Daniel Hayden
Founder
Sits in the reporting call and is accountable for the number on the screen.
Project, timeline, goal. That is all we need to get started.
A founder looks at it and gets back to you, even if the answer is no.
Project site, load time, funnel, visuals and tracking. We look into the accounts, not at screenshots.
What will make the biggest difference, and a clear yes or no on working together.
You answer three short questions and pick a time. You have one fixed contact, not a call centre. Your sales team or agent is welcome to join.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and WebWe usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
New-build apartments sell before construction starts when prospects can see their future home early and enquire without detours: a project landing page with an apartment finder, campaigns on Meta and Google, instant forms and a same-day handover to sales. ad.boutique builds this set-up from a single team.
That depends on location, price and project. Nobody can promise it across the board. In the POC we agree on an enquiry KPI for your project as a shared goal, and you see every enquiry live. For the Viennese project Noma, ad.boutique achieved around 40 % presales in 3 months, exclusively through digital channels.
In ad.boutique's cases, the cost per enquiry was for example €5.47 for the premium new build Funkhaus and €9.10 in the first 14 campaign days for Rohr Real Estate. What matters is not the cheapest lead, but the qualified enquiry that reaches sales.
The numbers decide, which is why we test both. For WINEGG in Vienna, dedicated project sites brought higher-quality enquiries than instant forms alone. For investors, the landing page can still be the better choice because it explains more.
Owner-occupiers and investors get separate campaigns, their own messages and their own funnels. For WINEGG, we separate the angles for investors and owner-occupiers and lead them to dedicated project sites.
No, ad.boutique delivers qualified enquiries, and the selling continues to be done by your sales team or agent. We make sure every lead lands with the right contact immediately, because social media leads need to be contacted quickly.
A qualified enquiry is a contact who fits the project: the right apartment size, a realistic budget, a suitable time horizon and reachable. We define these criteria together before the start, and every enquiry is tagged accordingly in the lead CRM.
No. Nobody can seriously guarantee sales, because location, price and market all play a part. In the POC we agree a number of qualified enquiries in advance as a shared goal. You see every enquiry live in your dashboard.
Yes, if the creative does the selecting. Housing is a special ad category on Meta, so age and location can hardly be narrowed down. That is why we test several visuals and messages against each other for each target group. For Funkhaus by Rhomberg, a new generation of creatives cut the cost per enquiry by 48%.
Usually not. The standard is the POC at a fixed price. A success fee on the project only exists in individual cases after a legal review, never per unit sold and never on subscription volume. Your sales team or agent stays in charge.
By published projects with cost per enquiry, by a funnel that goes all the way to the handover to sales rather than just an ad account, by same-day handover to sales or the agent and by numbers you can see live. ad.boutique shows Viennese cases such as Noma, Funkhaus by Rhomberg and WINEGG with their numbers.
That depends on location, price and your sales team, so we do not promise a number. The first enquiries usually come in the first few days. Rohr Real Estate received 48 in the first 14 days of the campaign. For Noma, presales reached around 40% after 3 months, through digital channels only.
Because real estate marketing is not a side project for us. We work for property developers, with published projects such as Noma, Funkhaus by Rhomberg, Seeresidenz Gmunden and WINEGG. We know presales before construction, bank financing, separate messaging for owner-occupiers and investors, Meta's special housing category and the same-day handover to sales or estate agents. We measure qualified enquiries, not clicks.
Yes. Besides Vienna we market projects in Lower Austria, such as Bella Vita in Wiener Neustadt, and in the other federal states, such as the Seeresidenz in Gmunden. In Switzerland, Alexis Streimelweger is your contact in Zurich, on site or by video. Budget and billing can also be in CHF, and data protection follows the revFADP and the GDPR.
