Retainer
Month by monththe longer, the cheaper
We keep looking after you, with the same team.
- Discount for a longer term, setup fee for a short one
- Ongoing new tests, more budget for what works
- Monday review and live dashboard stay
Marketing agency pricing, based on output, not hours.
You start with a fixed-price POC and one metric agreed before launch. After that, the numbers show whether we continue as a retainer or with the Boutique Offer.
Which model suits you?
At ad.boutique you pay a marketing agency for output, not for hours.
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You can choose between a POC at a fixed price, a retainer or the Boutique Offer. Website, online shop, ChatGPT ads and GEO are also available as individual projects at a fixed price.
Recommended start
Fixed-price POC
Week 1Week 12: evaluation
12 weeks at a fixed price, with one output KPI as a shared goal.
- Fixed price and output KPI in writing before the start
- Testing on Meta and Google, live dashboard from day 1
- After 12 weeks you decide based on the results
Skin in the game
Boutique Offer
Fixed fee covers costsProfit only with growth
We share the risk. We only make a profit once you grow.
- The fixed fee only covers our costs
- Share of additional revenue or equity in the company
- Transparent billing via the live dashboard
What does a marketing agency cost?
With us, a marketing agency costs a fixed price instead of an hourly rate. How high it is depends on these factors. You get it in writing after the intro call.
Channels
Scale from one channel to combination
Meta, Google, ChatGPT ads, LinkedIn.
Creative volume
Scale from few creatives to many creatives
New visuals, videos and copy in testing each month.
Funnel and web
Scale from already works to needs adding
Landing page, website or shop.
Markets and languages
Scale from one market to several markets
Austria, Germany, Switzerland and other European markets, also in CHF.
Reporting and CRM
Scale from live dashboard to plus lead CRM
The dashboard is always included, the lead CRM as needed.
Your fixed price
In writing after the intro call, with an output KPI.
Not included in the price: You pay the media budget directly to the platforms, plus licences and shoot costs where applicable.
Too expensive, too long a commitment, disappointed before?
- 01 You ask
We do not want a long commitment.
We answerThe POC runs for 12 weeks at a fixed price, then you decide based on the numbers.
- 02 You ask
Agencies are too expensive.
We answerCompare it with what an in-house team covering strategy, performance, design, video and web would cost.
- 03 You ask
We have had bad experiences.
We answerFrom day 1 you see everything in the live dashboard instead of polished PDFs. After 12 weeks there is no automatic renewal.
- 04 You ask
How do I know you will really deliver?
We answerIn the POC you see every number live. With the Boutique Offer we only make a profit when you grow.
Switching from your agency?
| Topic | How it works |
|---|---|
| Access | Partner access to your ad accounts, no passwords, removable by you at any time |
| Account | Ad accounts, pixels, audiences and data stay yours, also after the work ends |
| Data handover | The history stays in your account, we read it in the audit before we change anything |
| Start | If you wish, in parallel to your current agency with one channel until notice periods run out |
| Commitment | None: a 12-week POC at a fixed price, with no automatic renewal |
What does it cost for your project?
After a 30-minute intro call you get a written proposal with the number we are measured by.
How does the POC work?
Start directly with the POC or first with a free audit. Both paths end with numbers, not with a multi-year contract.
Trial phase (POC)
A 12-week trial phase (POC) at a fixed price.
Week 1Week 12: evaluation
Before the start, we agree on one target number together, for example revenue, qualified enquiries or applicants. You pay a fixed price and see every number live. After 12 weeks you decide based on the results how to continue.
- A fixed price for 12 weeks, in writing before the start, without timesheets
- One output KPI, agreed in advance: the number that counts for you
- Set-up of tracking, funnel and first creatives from one team
Shared goal: your output KPI, agreed upfront.
12 weeks, fixed price and target KPI in writing before the start. You pay the media budget directly to the platforms. After the evaluation, you decide based on the numbers.
More about the POC
The KPI is a number we can influence with advertising and the funnel. Depending on the industry that is revenue or ROAS, qualified enquiries, applicants or demos. For bond issues it is qualified enquiries from investors, never the subscription volume. After 12 weeks you decide by this number how to continue.
A 30-minute intro call, then fixed price and KPI in writing. You pay the media budget directly to the platforms.
- Testing on Meta and Google, a decision every Monday
- Live dashboard from day 1 on boutique.OS, no PDF at the end of the month
- A personal point of contact, a short line to the management team
- Evaluation against the KPI at the end, no automatic renewal
What does the KPI in the POC stand for? It is our shared goal. After 12 weeks you decide by it how to continue. If you want us to share more in the result, choose the Boutique Offer.
Request a POC
Prefer a share in the upside to a fixed price? Boutique Offer. Skin in the game means: we only earn when you grow.
See first, then talk: your account audit, free of charge.
Someone from our team looks at your campaigns, your website and your tracking. You get the detailed report by email. You see where budget is being lost and what we would change first. Without a meeting and without a contract.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
What does an in-house marketing team cost?
Enter the roles you would fill in-house, with your salaries and payroll costs. The calculation runs only in your browser, without an email address.
What does an in-house marketing team cost you per year?
personnel costs of your team per year
Range €257,400 to €314,600. Range: salaries a tenth lower to a tenth higher. Tools, licences and recruiting come on top.
€286,000 personnel costs of your team per year. That is around €23,833 per month, before tools, licences and recruiting.
A worked example based on your inputs, only your internal side of the equation. You receive our fixed price in writing with the proposal.
Request a proposal to compareHow does the Boutique Offer work?
The fixed fee only covers our costs for team, tools and infrastructure. We only make a profit once your company grows.
Growth Partnership
Mainly e-commerce and SaaS
We get a share of the extra revenue you make above a baseline measured before the start.
Equity Partnership
Start-ups and scale-ups
A smaller fixed fee, in exchange for real or virtual equity, for example via a VSOP.
Pay per Outcome
Recruiting and SaaS only
You pay per agreed result, for example per suitable application, hire or demo.
How it works
Assessment
Can product, margin and market support a share in the result? If not, we say so openly.
Data foundation and tracking
First the measurement has to be right. If it is missing, we set it up, for example in the POC.
Shared goal
Baseline, share and term are set in writing before the start.
Transparent billing
Billing follows the numbers in the live dashboard, which you see exactly as we do.
The framework
In writing before the start
Baseline
Together we measure where you stand today. We only share in the growth above that.
Measurement period
We agree the period over which results are measured and billed.
Term and exit
We agree how long the arrangement runs and how either side can exit.
Who checks
We agree which numbers count and who checks them. Both sides see them in the live dashboard.
Fits if
- Your product is on the market and selling
- Revenue or results can be measured cleanly
- Margin and volume can support a share
- You want a partner whose success depends on yours
Does not fit yet if
- There is no reliable measurement yet
- The product is not on the market yet
- Regulated products where a share is not legally appropriate
What we need for it
- Read access to ad accounts, tracking and CRM
- Revenue or results data
- One person on your side who can make decisions
- Openness about margin and planning
We discuss terms in person, not on the website. In regulated industries such as financial products or real estate, a success-based share in the project is only possible in individual cases after legal review.
First we check together whether it fits. If the answer is no, we say so openly.
Does a share suit your company?
Tell us briefly about your company and your tracking. We tell you honestly whether a share in the result pays off for both sides.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
How do you get to a proposal?
- Today
Request in two minutes
You answer three short questions and then pick a time.
- Under 24 h
Honest first assessment
Someone from our management team looks at your situation, even if the answer is no.
- 30 minutes
Intro call
We discuss goal, starting point and budget and whether a POC fits you.
- Afterwards
Fixed-price proposal
You get it in writing, with the target number we are measured by.
Book an intro call. After 30 minutes you know what comes next.
You answer three short questions and pick a time. After the call you get the proposal with a fixed price in writing.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
- Florian HörmannManaging Director, Strategy and Performance
- Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about pricing and models.
What does a performance marketing agency cost?
At ad.boutique you pay for output, not hours: you start with a fixed-price POC, followed by a retainer or the Boutique Offer. We give you the specific price in writing after the intro call, because it depends on industry, channels and scope.
Is there a minimum term?
The POC runs for 12 weeks, with no automatic renewal afterwards. For the retainer: the longer the term, the lower the monthly fee, and short terms include a set-up fee.
Do you offer performance-based pricing?
Yes, with the Boutique Offer, skin in the game: the fixed fee only covers our costs and we only make a profit when you grow. Either as a Growth Partnership with a share of additional revenue against a baseline measured beforehand, or as an Equity Partnership with real or virtual equity. It suits companies with clean tracking and sufficient volume, and for investment products only after legal review.
Is the media budget included in the price?
No, you pay the media budget for Meta, Google and other platforms directly to the platforms. That keeps it transparent what goes into advertising and what goes to us.
Can I book individual services?
Yes, website, online shop, ChatGPT ads and GEO can also be booked as individual services or projects. For ongoing performance marketing we recommend starting with the POC.
What happens after the POC?
After the POC you decide based on the numbers: continue as a retainer, switch to the Boutique Offer if the conditions are right, or stop. You receive the evaluation against the agreed KPI in any case.
Why don't you show prices on the website?
Because the fixed price depends on channels, volume of creatives, funnel and markets. Instead of a range that does not fit, you get a written proposal with a fixed price and output KPI after the intro call.
What does skin in the game mean in the Boutique Offer?
It means we share the risk. The fixed fee only covers our costs, and we only make a profit once you grow. Either as a growth partnership with a share of the additional revenue or as an equity partnership with a stake in the company. We discuss the terms in a call.
How is the Boutique Offer billed?
Before the start we measure the baseline together. You see the numbers used for billing live in the dashboard, the same ones we see.
Is the Boutique Offer also possible for finance or real estate?
The standard there is the POC at a fixed price. A success fee on the project only exists in individual cases after a legal review, never per unit sold or on the subscription volume.
Agency or in-house team: which is cheaper?
That depends on the roles you would have to fill in-house: strategy, performance, design, video and web. With the calculator on this page you enter your own salaries and see the in-house side, and then we put our proposal next to it.
Isn't switching agencies too much work?
Usually less than you think. Ad accounts, pixel and data belong to you, we only get partner access and read the history in the audit. If you like, we start with one channel alongside your current agency until notice periods run out. The POC runs for 12 weeks with no automatic renewal, so you are not tied in before the numbers work.
How long do I commit for?
The entry point is the 12-week POC at a fixed price, with no automatic renewal. Only once the numbers work do you choose a retainer or the Boutique Offer, with term and exit set out in writing in the proposal.
Who owns the ad accounts and the data?
You do. Ad accounts, pixel, audiences and data stay yours, also after we stop working together. We work through partner access that you can revoke at any time.
Can I pay in CHF?
Yes, budgets and billing are also possible in CHF. You always pay the media budget directly to the platforms.
How quickly do I get a proposal?
After the intro call, in writing and with a fixed price. We agree in the call when it will arrive.