We manage Search, Shopping, Performance Max and YouTube and steer towards enquiries and revenue instead of clicks. You see every number live.
Google serves demand that already exists. People who search are usually close to a decision.
Every campaign type has its own job. YouTube reaches people early, search catches them, and on the landing page they enquire or buy.
Illustrations for example only, not real campaigns. Which campaign types you need depends on target group, offer and budget.
Ads above the search results
Funnel: Consideration · Enquiry or purchase
Product ads and all of Google's placements
Funnel: Consideration · Enquiry or purchase · Repeat purchase
Video in portrait and landscape format
Funnel: Awareness · Consideration
Landing pages with message match
Funnel: Enquiry or purchase
In the background
Google learns from what you report. That is why we set up measurement before any budget flows. Nothing is measured without consent.
Illustrations for example only, not real campaigns. Which campaign types you need depends on target group, offer and budget.
Does any of this sound familiar? This is what many accounts look like before we take over Google Ads management.
Without negative keywords, budget goes to search terms behind which nobody wants to buy. Nobody reads the search term report.
Google learns from forms and clicks instead of purchases. So forms and clicks are what it delivers.
Without enhanced conversions and Consent Mode, data gets lost. And Google credits the result to itself.
What counts is what Google reports. Revenue across all channels is left out.
At the end of the month a PDF arrives, and someone shifts budget on gut feeling. You only find out weeks later which campaign really sells.
ad.boutique is a Google Ads agency and SEA agency in Vienna with a base in Zurich.
We take care of Search, Google Shopping, Performance Max and YouTube. We work in your Google Ads account and closely with your team.
We bid on the terms your customers use when they buy. We separate the campaigns by brand, offer and location, with clean negative keywords.
For shops we build product feeds that Google understands. We use Performance Max where, with clean data, it sells better than separate campaigns.
Videos for the people who should search later. We measure whether searches for brand and offer increase afterwards.
Measurement is in place before any budget flows. We connect Tag Manager, conversion tracking with enhanced conversions and Consent Mode v2 to your CRM or shop.
Google serves demand that already exists. People who search are usually close to a decision.
What counts are the right search terms, a landing page with the right answer and measurement you can trust.
At WINEGG, Google brought 1,108 conversions for The Arik project at €4.95 each, with a conversion rate of 8.38%.
For a real estate investment, Google helped bring in around €5m in attributable capital. Advertising efficiency, not a statement about returns.
At Nordic Spirit, Meta brought reach and volume. Always-on Google Search was the most efficient campaign type.
For shops we steer product feeds and Shopping campaigns by margin. We measure revenue across all channels, not the ROAS Google reports itself.
Enhanced conversions, Consent Mode v2 and feedback from the CRM show which terms lead to deals.
We review search terms, structure, tracking and landing pages and send you the report with every point by email, usually within 5 working days.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
In your live dashboard. Ad figures are updated daily, you see every enquiry immediately, every number with its source. Reports, approvals and chat are in the same place. Shown here with demo data.
Figures per product and channel, updated daily.
Leads: received in the system, without duplicate submissions · Ad spend: per ad account
Results from cases where Google was an important channel. Measured by what matters for the business.
| Case | Metric | Result |
|---|---|---|
| WINEGG, real estate | Google conversion, The Arik (1,108 conversions) | €4.95 |
| Real estate investment, finance (best value) | Attributable capital per euro of Google budget | 129-mal |
| Kommunalkredit, finance | Google CPC among infrastructure decision makers, approx. | €0.28 |
Time periods, markets and budgets differ per case, so this is not a ranking. Capital figures show advertising efficiency, not a statement about return or risk.
All channels: performance marketingThe process as a weekly loop: what comes from you feeds into our work. The 4 steps run in order every week, and that produces what you get.
Where your customers search.
Only after consent, all the way to the deal.
Your systems stay as they are.
We work in your Google Ads account. Account, data and history stay yours.
If people already search for your offer, Google brings purchase-ready enquiries faster. If it is new or needs explaining, Meta first creates the demand. After a few weeks both usually run, with separate roles.
Meta ads agency ViennaIn your live dashboard. Ad figures are updated daily, you see every enquiry immediately, every number with its source. Reports, approvals and chat are in the same place.
See what the dashboard looks likeWe do, in the same team. Our landing pages say the same as the ad, load fast on a phone and are measured. Where it is enough, we improve existing pages instead of rebuilding them.
Web design and landing pagesMichael Rohrmeier talks about working with ad.boutique: brand, website, performance and content from one source.
Michael Rohrmeier, Founder and CEO, IB-7
No dashboard that nobody reads. We go through the numbers together, including the ones that did not work.
You speak directly with the people who build your campaigns. The same people also sit in the call where we discuss the numbers.
Steve
Performance Manager
Builds the account structure, maintains negative keywords and reallocates budget as soon as a term tips over.
Constantin
Design
Designs landing pages and assets for Performance Max and YouTube.
Martin Haslinger
E-commerce and conversion
Takes care of feeds, checkout and the conversion rate behind the ad.
Daniel Hayden
Founder
Sits in the reporting call and is accountable for the number shown there.
We do not bill by the hour and do not tie you in blindly for a year.
You start with a 12-week trial phase at a fixed price. The target metric is set in advance, for example qualified enquiries, purchases or revenue.
Recommended to start
Week 1Week 12: evaluation
12 weeks at a fixed price, with one output KPI as a shared goal.
Ongoing support
Month by monththe longer, the cheaper
Ongoing support with the same team.
Skin in the game
Fixed fee covers costsProfit only with growth
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Mainly e-commerce and SaaS
A share of the additional revenue above a baseline we measure together beforehand.
Start-ups and scale-ups
Reduced fixed fee in return for a real or virtual stake.
Terms in a call. We check together before the start whether a share works.
See the Boutique OfferLead CRM & Tracking
Why Meta and Google should know which leads became customers, and how: Meta Conversions API, Google offline conversions, CRM status and data protection.
Costs & Models
Performance marketing costs depend on a few factors: media budget, scope, creatives, tracking and pricing model. How to estimate it realistically before hiring.
Performance Marketing
Performance marketing explained simply: definition, how it differs from branding, key channels and metrics and how to measure an agency by its output.
Tell us your industry, goal and previous campaigns. That is all we need to start.
One of the founders looks at it and gets back to you, even if the answer is no.
We check search terms, structure, bids and attribution directly in the account, not on screenshots.
You find out where the most can be gained and roughly how much. Plus a clear yes or no on working together.
You answer three short questions and pick a time. Then we look into your account together and tell you honestly where to start.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and WebWe usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
A Google Ads agency plans, builds and runs your advertising on Google. That includes search terms, campaign structure, ads, landing pages and the conversion tracking behind them. ad.boutique from Vienna and Zurich measures every campaign against a target metric agreed in advance, such as qualified enquiries or revenue. You see every number live in your dashboard.
That depends on two parts. You set the ad budget yourself and pay it directly to Google. Click prices are set in an auction and depend on industry, region and competition. For our work there is a fixed model instead of hourly rates, starting with a 12-week trial phase at a fixed price. We give you concrete figures in the intro call.
SEA means paid ads in search, such as Google Ads. SEO is optimisation for the unpaid results. SEA brings visibility immediately and can be steered precisely, SEO works more slowly but for longer. Many companies use both, SEA for purchase-ready terms and SEO for the research before.
For shops with a good product feed and clean tracking, often yes, because Google bundles delivery across all placements. Without reliable conversion data, though, Performance Max learns the wrong things. That is why we set up measurement first and then choose the campaign type.
At a minimum Google Tag Manager, conversion tracking in Google Ads with enhanced conversions, and Consent Mode v2. For leads it pays to report qualified enquiries back from the CRM as offline conversions. Then Google learns from deals instead of forms.
Yes, where buyers actively search. They search for the project name, for new builds in a location or for apartment types in a district. The volume is limited. That is why we usually combine Google with Meta, which creates the demand in the first place.
Yes. We continue working in your account, and the history is kept. Beforehand we review structure, search terms and tracking in the free audit. Then we tell you what we would change first.
Often in the first few days, because with search campaigns the demand is already there. Reliable trends show after a few weeks of testing. That is why we agree the target metric before the start and evaluate after 12 weeks.
You do. We work through partner access in your Google Ads account. Account, conversion data and history stay with you. You can revoke our access yourself at any time. Everything also stays in your account after we stop working together.
Yes. ad.boutique is based in Vienna and Zurich and runs Google Ads accounts in Austria, Germany and Switzerland, with separate structure, language and budget per market if you like.