Views
95m+
Content production agency in Vienna and Zurich for ads that sell.
We shoot creatives, videos, UGC and VSLs for your ads. Every week we test them, and budget goes to the variants that sell.
Which formats does content for ads include?
A creative for ads is not an image film. Every format has its own job.
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Some need to stand out, others need to convince, and others need to clear the last doubt. Here are the formats we produce.
- Awareness
- Convince
- Purchase or enquiry
Example illustrations, not real campaigns. Real material from live campaigns is shown further down.
Reels and short videos
Vertical 9:16, for Instagram, TikTok and YouTube Shorts
Funnel: Awareness
- What is it?
- Short vertical videos, cut fast, with subtitles and a strong opening in the first second. Shot for the feed, not for the catalogue.
- Where in the funnel?
- For people who do not know you yet. The platforms show videos more often when they look like normal posts.
Product film and studio
Products, interiors and people in the spotlight
Funnel: Awareness · Convince
- What is it?
- Product worlds, interiors and campaign visuals, photographed in the studio or on location. What matters is how the image works in the feed, not in the portfolio.
- Where in the funnel?
- Photos show quality and detail that a phone video cannot. They also provide images for your shop and catalogues.
Talking head
Founder, managing director or team on camera
Funnel: Awareness · Convince
- What is it?
- A person speaks directly into the camera. They explain something, put it into context or answer a question. No big production, but a face and a point of view.
- Where in the funnel?
- For trust, especially for services you cannot touch, such as consulting, B2B, real estate, finance or recruiting. It works on LinkedIn and on Meta.
UGC and creators
Real people, real use
Funnel: Awareness · Convince · Purchase or enquiry
- What is it?
- User-generated content means creators show your product in everyday life, in their own words, often filmed on a phone. We choose the creators, brief them and write the scripts.
- Where in the funnel?
- UGC works across the whole journey, most of all when it comes to persuading. For a health brand, a purchase via the creator video was 2.6 times cheaper than via the product video.
Statics and carousels
Images, collages and swipe sequences
Funnel: Convince · Purchase or enquiry
- What is it?
- Single images with one clear message, collages and carousels to swipe through. They are quick to make and quick to test. A result often costs less with them than with video.
- Where in the funnel?
- For comparisons, proof, offers and answers to objections. Carousels explain in several steps, single images get an offer across in one go.
VSL
Video sales letter, the long version
Funnel: Purchase or enquiry
- What is it?
- A sales video of three to five minutes. It shows the problem, how the solution works, proof, the offer and the next step. It often runs on the landing page or after a quiz.
- Where in the funnel?
- For everyone who is already interested and wants to know everything before enquiring or buying.
A different creative for each funnel stage, always with hook, body and CTA.
Every video and every image follows the same structure. What changes per stage is the message.
- HookThe first one to three seconds decide whether someone swipes on. That can be a question, an image or a line that sticks.
- BodyThis part convinces with problem, solution and proof. It is short and has subtitles, because most people watch without sound.
- CTAAt the end there is one clear next step that fits the stage, such as watch, compare, enquire or buy.
- Top of the funnelStand out and show a problem, without sales pressure: Reels, talking head, UGC.
- In the middleProve and compare: results, reviews, insights, carousels.
- Bottom of the funnelResolve objections and name the offer: VSL, statics with a clear offer, retargeting.
Example illustrations, not real campaigns. Real material from live campaigns is shown further down.
Why don't your creatives sell?
Does any of this sound familiar? Often the material is the problem, more often than you would think.
Shot for the catalogue
Glossy landscape footage gets swiped away in the feed within the first second.
One idea, ten colours
Meta reads many similar ads as one. Ten variants of the same idea are just one creative to the algorithm.
Visuals burn out
A new creative runs well for two weeks. Then costs rise, and there is nothing new to follow.
Decided by taste
Nobody knows which creative sold. So the prettiest one wins, not the best one.
What does content production for ads include?
ad.boutique is a content production agency in Vienna with a base in Zurich.
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If you want an ad video made, we shoot it for the feed. As a UGC agency we work with creators, but we also shoot in the studio or on location. Every video is made in several variants for testing.
UGC production
Real people using your product. For a health brand, a purchase via the creator video was 2.6 times cheaper than via the product video.
- Creator casting and briefing
- Scripts based on hook logic
- Iterations by cost per purchase
- Rights and approvals handled cleanly
Studio and on location
We photograph product worlds, interiors and people so that they work in the feed, not in the portfolio.
- Photo and film
- Product stills and interiors
- Campaign visuals
- Event content
Social formats
Fast videos that feel like normal posts and grab attention in the first seconds. Platforms show these formats more often.
- Reels and stories
- Statics and collages
- Carousels
- 1:1, 4:5, 9:16
Creative system
We produce, test, learn and produce more. This runs continuously, not as a one-off campaign.
- Test loop with performance
- Winners by the numbers
- Creative library per brand
- Monthly follow-up production
What does our material look like?
95m+views across content we have produced for clients
What have our creatives achieved?
Cost per purchase, creator instead of product video
before €215after €82
Case manadentalCost per enquiry with the best creative
€4.70
Case Funkhaus Living (Rhomberg)higher click rate for the speaker creative
3x
Case Kommunalkredit Austria
What does content for ads need to achieve?
With us, content and campaign sit at the same table. Every creative is judged by real numbers, not by taste.
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Whether commerce, real estate or health, the creative usually moved more than the budget.
Idea
We test 4 to 6 concepts per ad group. They differ in their idea, not in their colour.
Winner
For Funkhaus by Rhomberg, an enquiry through the best creative cost €4.70. After the test, the budget goes there.
Creators
For manadental, a purchase via creator videos cost €82, via the product video €215.
Hook
The first second decides whether a video gets watched. That is why we shoot every opening in several variants.
Archive
One shoot on site produces many creatives for the campaign, as for the Kommunalkredit summer talks.
Which of your creatives make money?
We review your running ads and show you in a report by email which ones work and what we would test first, usually within 5 working days.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Which creative is selling right now?
Your live dashboard shows results, costs and revenue per channel, updated daily. Approvals and feedback on every creative are in the same place. Shown here with demo data.
Demo GmbH · Lead gen
Performance
Figures per product and channel, updated daily.
AllMetaGoogle7 days30 days90 days
Leads248
Ad spend€4,440
Cost per lead€17.90
Products
Heat pump126277€2,420€19.21
Air conditioning84185€1,500€17.86
Maintenance3872€520€13.68
Leads: received in the system, without duplicate submissions · Ad spend: per ad account
The process as a weekly loop: what comes from you feeds into our work. The 4 steps run in order every week, and that produces what you get.
Who does what?
Comes from you
- Brand, product and target group
- Access to locations or products
- Quick approvals on the platform
We do it, every week
- Angles and hooks per target group
- Batches with talking heads, case graphics, provocative questions, screen recordings, UGC and carousels
- Shooting, editing and design in all formats
- Monday review, producing more of the winners
You get
- 4 to 6 concept creatives per ad set
- Clarity on which angle sells
- AI-assisted content, curated, labelled where required
What do you produce?
- UGC
- Video
- VSL
- Reels
- Carousels
In 1:1, 4:5 and 9:16, made for each platform and with a strong opening in the first seconds.
Who produces the material?
Our own videographers, editors and designers, in the studio or on location. Whoever shoots knows yesterday's numbers. That way we produce new material before a visual wears out.
Where do I approve creatives?
In your live dashboard. Approvals, feedback and results per creative are all in one place.
See what the dashboard looks likeHow do you decide what keeps running?
With a fixed process. We define audiences and angles, produce in batches, test and review the results every Monday. 4 to 6 concepts compete per ad group, and we produce more of the winners. AI delivers more variants, people make the choice.
Which psychological levers we test
What clients say about the material.
„The voice-over is great. The music choice is great. The pace is great.“
Who shoots, edits and designs?
Camera, editing and campaign sit in the same team. Whoever shoots knows which visuals the new one has to compete against.
Leny
Film and photo
Shoots in portrait format, with the light that is there rather than the light that is built.
Constantin
Design
Sets typography and hook so that the first second carries the message.
Sarah
Graphic Design
Builds the variants that compete against each other and keeps the brand consistent.
Suman
Social Media
Brings the reactions from the feed back into the next production.
Which model suits you?
We do not bill by the hour or tie you into a blind annual contract. You start with a fixed-price POC. The metric we are judged by is agreed in advance.
Recommended to start
Fixed-price POC
Week 1Week 12: evaluation
12 weeks at a fixed price, with one output KPI as a shared goal.
- Fixed price and output KPI in writing before the start
- Production and testing, live dashboard from day 1
- After 12 weeks you decide based on the results
Ongoing support
Retainer
Month by monththe longer, the cheaper
Ongoing support with the same team.
- Discount by term, set-up fee for short terms
- Monthly re-production and testing
- Monday review and live dashboard stay
Skin in the game
Boutique Offer
Fixed fee covers costsProfit only with growth
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Growth Partnership
Mainly e-commerce and SaaS
A share of additional revenue above a baseline that we measure together beforehand.
Equity Partnership
Start-ups and scale-ups
A reduced fixed fee in exchange for real or virtual equity.
Terms discussed in person. Whether a share makes sense is something we check together before the start.
See the Boutique OfferHow quickly do the first creatives arrive?
- Today
Request in two minutes
Tell us what is being advertised and where the material should run.
- Under 24 h
Honest first assessment
We tell you whether we are a fit and what we need for the shoot.
- Day 3 to 10
Shoot on location
In one day we shoot several visuals in portrait format. There is no need for a week-long set.
- Afterwards
First test round
The variants run against each other. The winner gets the budget.
What should you test next?
You answer three short questions and pick a time. Bring your current ads. We will tell you honestly what we would test.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about content production, creative and video.
How many creatives does a Meta campaign need?
A Meta campaign needs 4 to 6 concept creatives per ad set, meaning different ideas rather than slightly modified variants. After that the rule is: scale the winners, keep replacing the losers.
Which formats do you produce?
ad.boutique produces talking-head videos, UGC and creator content, VSLs, reels, case graphics with a number, dashboard screen recordings and carousels in 1:1, 4:5 and 9:16. Every format is built for performance and measured by the result.
Is UGC good for the brand image?
If it is produced properly, yes: UGC feels more credible than high gloss and can still stay on brand. For a dental and health brand, a sale via a creator video cost €82 instead of €215 via the product video.
Are AI creatives always labelled?
On request, yes. We always comply with statutory labelling obligations (for example Art. 50 of the AI Act, such as for realistic AI depictions of people). AI helps us test more variants faster, while final creatives are curated by people and adapted to your brand.
What is a VSL?
A VSL, video sales letter, is a video that explains the problem, solution and offer so that prospects are ready for a conversation or a purchase afterwards. It is particularly suited to offers that need explaining, such as financial products, SaaS or real estate projects.
We already have a photographer. Do we still need you?
We do not necessarily replace your photographer, we add the system behind it: hooks, testing and picking the winners. Content without measurement remains decoration.
Who produces content for ads in Vienna?
ad.boutique produces content for ads in Vienna and Zurich. That includes ad creatives, video, talking heads, UGC, VSLs and reels. We work with our own videographers, editors and designers, in the studio or on location. We measure every visual by the cost per purchase or enquiry, for brands in Austria, Germany and Switzerland.
Do you guarantee that a creative will win?
No, the test decides that, not the agency. What you do get for certain is a test plan before every shoot and 4 to 6 different concepts per ad group. On top of that, an evaluation by cost per enquiry or purchase and new material for the visuals that work.
Why does Meta need more varied creatives today?
Because Meta increasingly uses the creative to decide who sees an ad, and hardly uses narrow targeting any more. Different concepts reach different people, while variants of the same visual barely do. That is why we test 4 to 6 concept creatives per ad set.
Who owns the material and the usage rights?
You do. Material and usage rights stay with you. For creator content we clarify the rights in writing before the shoot. That way you can also use the best visuals outside the campaigns.