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Woman with a cocktail glass on the roof terrace of JUWEL Wien, St. Stephen's Cathedral in the background

A venue above the rooftops of Vienna, shown in a new light.

JUWEL Wien · E-commerce

The client, the starting point.

Industry
E-commerce
  • JUWEL Wien

    JUWEL is a rooftop venue on the Danube Canal for weddings, corporate events, gala dinners and New Year's Eve.

  • The challenge

    Winning high-budget event enquiries with images that do the venue justice.

  • The strategy

    Visuals first: two shoots, which then fed social content and campaign landing pages that route by event type.

What we did.

  1. Shoots first

    Photo and video shoots, which then fed social content and campaigns.

  2. Campaign landing pages

    Routing by event type and a budget field, for enquiries with a clear scope.

  3. New Year's Eve on Meta and Google

    Seasonal campaigns with their own creatives, plus ongoing social media management.

How it
looks now.

Website

The creatives, from the project.

Illuminated bar on the roof terrace of JUWEL Wien at dusk, view over Vienna
JUWEL Wien: woman in a white dress on the roof terrace looking out at St. Stephen's Cathedral
JUWEL Wien: two guests at the illuminated rooftop bar at sunset over Vienna
JUWEL Wien B2B story creative: view of St. Stephen's Cathedral, headline The most exclusive venue in Vienna, portrait format 9:16
JUWEL Wien New Year's Eve story creative: collage of dinner, show and skyline, portrait format 9:16
JUWEL Wien ad creative: New Year's Eve gala above the rooftops of Vienna, portrait format 9:16
JUWEL Wien New Year's Eve story creative: guests in evening wear celebrating, headline New Year's Eve gala above the rooftops of Vienna, portrait format 9:16
Guests celebrating at the New Year's Eve gala at JUWEL Wien
JUWEL Wien: guests talking in front of the panoramic windows
Bride and groom at the illuminated bar on the roof terrace of JUWEL Wien, St. Stephen's Cathedral in the background
JUWEL Wien: wedding ceremony with white flowers in front of the panoramic window with St. Stephen's Cathedral
Illuminated bar on the roof terrace of JUWEL Wien at dusk, view over Vienna
JUWEL Wien: woman in a white dress on the roof terrace looking out at St. Stephen's Cathedral
JUWEL Wien: two guests at the illuminated rooftop bar at sunset over Vienna
JUWEL Wien B2B story creative: view of St. Stephen's Cathedral, headline The most exclusive venue in Vienna, portrait format 9:16
JUWEL Wien New Year's Eve story creative: collage of dinner, show and skyline, portrait format 9:16
JUWEL Wien: wedding ceremony with white flowers in front of the panoramic window with St. Stephen's Cathedral
JUWEL Wien ad creative: New Year's Eve gala above the rooftops of Vienna, portrait format 9:16
JUWEL Wien New Year's Eve story creative: guests in evening wear celebrating, headline New Year's Eve gala above the rooftops of Vienna, portrait format 9:16
Guests celebrating at the New Year's Eve gala at JUWEL Wien
JUWEL Wien: guests talking in front of the panoramic windows
Bride and groom at the illuminated bar on the roof terrace of JUWEL Wien, St. Stephen's Cathedral in the background

What we learned.

  • A venue sells through images: the shoot first, the campaign after.

A similar goal? Let's talk.

You answer three short questions and then pick a time. One contact person, no call centre.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Image credits: Photos: Felix Werinos