Online shop marketing across all channels, calculated as blended ROAS. We run creatives, Shopping campaigns and the shop itself together.
We see these five reasons in online shops again and again.
More budget does not bring more profit. It brings more expensive customers.
Every unnecessary step costs orders that were almost certain.
Every platform attributes the sale to itself. The blended ROAS shows what really remains.
A new visual runs for two weeks, then costs rise. On top of that, Meta reads similar ads as one (Andromeda). Ten variants of the same idea are just one creative to the algorithm.
Features rarely convince people. Personal benefits and real voices do.
Every euro that goes into tired creatives makes the next customer more expensive. Every abandoned checkout is an order that was almost certain. And as long as every platform reports its own ROAS, nobody knows which channel really earns margin.
None of this is a bad idea. It just starts in the wrong place.
More budget on the same visuals mostly brings more expensive customers. Whatever does not work just gets bigger.
With discounts you pay for revenue with margin. And your customers learn to wait for the next promotion.
One new shoot per quarter does not replace a system that tests new visuals against each other every week.
More budget usually just makes the problem bigger. In our shop cases, success came from measurement, shop and creative working together.
IB-7: brand, shop and performance from a single team.
More budget only pays off once every order is measured cleanly. At Nordic Spirit, bidding on a target CPA lowered the cost per conversion by 36%.
For a health brand, a purchase via a creator video cost €82, via the product video €215.
Meta brings reach and volume, Google the cheapest sales. At Nordic Spirit, always-on Google Search was the most efficient campaign type.
For Nordic Spirit, headlines with a concrete offer plus a recurring brand claim were the strongest messages. In the second month there were 7,800 orders.
A peak pays off when awareness has been built cheaply beforehand. A launch needs the same lead-in: for isi, Twist'n Sparkle went live in 4 languages in time for the Messe Frankfurt trade fair.
E-commerce marketing is everything that brings visitors to an online shop and turns them into buyers and repeat buyers there: advertising on Meta, Google and Pinterest, creatives, product feeds, conversion optimisation and retention, measured by revenue and margin across all channels.
If you want to increase ROAS, you need all of these steps, not just more budget. This is how we set them up, and we measure each step on its own.
Measured by revenue. We agree before the start which metric exactly counts, for example blended ROAS or contribution margin.
Book an intro callTag Manager, Conversions API and blended ROAS. That way shop, Meta and Google see the same orders.
We work out which products and offers carry the revenue and which bundles pay off.
UGC and creators, statics and video. We test new visuals every week.
Meta, Google Shopping, Performance Max and Pinterest. Every channel has a clear job.
We improve product pages and checkout where revenue gets lost.
Email and SMS for repeat purchases, so new customers order more than once.
Every Monday we check against blended ROAS. The budget goes where it pays off.
Measured by revenue. We agree before the start which metric exactly counts, for example blended ROAS or contribution margin.
Book an intro callad.boutique is an e-commerce marketing agency for online shops and D2C brands, with an office in Vienna and a base in Zurich.
Meta ads, Google Shopping, creatives and the shop come from one team.
A selection: from isi and IB-7 to Nordic Spirit. For these brands we build shops, websites, campaigns and content.
An award-winning oral health product from Graz, sold through its own shop. On Meta and Google, creator videos, UGC reels, statics, product videos and dentist reviews ran against each other.
€82 instead of €215 with the product video.
2.6x, lower CPA with creator content
Measured by revenue and cost per purchase, not by clicks. Every number here comes from a published case.
7,800
View casebefore €215after €82
View case−36 %
View caseWe look at ad accounts, creatives, product page and checkout. Afterwards you know where revenue is being left behind.
Brand, shop system and decisions stay with you. What changes: you see the real numbers, and we test faster.
Often today: every platform reports its own ROAS
With ad.boutique: blended ROAS and contribution margin across all channels, including our fee
Often today: more budget, more expensive customers
With ad.boutique: tracking and shop first, then budget on the winners
Often today: one shoot for the whole quarter
With ad.boutique: creators, UGC and statics in weekly testing
Often today: the checkout stays as it is
With ad.boutique: product page and checkout in the same team as the campaign
Often today: discounts on request
With ad.boutique: a lead-in with cheap awareness, then a clear offer phase
Often today: a PDF at the end of the month
With ad.boutique: live dashboard, stopped channels shown openly in the report
Fixed price and goal are set in writing before the start. You see every number live and then decide based on the results.
Recommended to start
Week 1Week 12: evaluation
12 weeks at a fixed price, with blended ROAS as a shared goal.
Ongoing support
Month by monththe longer, the cheaper
Ongoing support with the same team.
Skin in the game
Fixed fee covers costsProfit only with growth
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Mainly e-commerce and SaaS
A share of additional revenue above a baseline that we measure together beforehand.
Start-ups and scale-ups
A reduced fixed fee in exchange for real or virtual equity.
Terms discussed in person. Whether a model makes sense is something we check together before the start.
See the Boutique OfferMichael Rohrmeier talks (in German) about working with ad.boutique: brand, website, performance and content from a single team.
Michael Rohrmeier, Founder and CEO, IB-7
No dashboard that nobody reads. We go through the numbers together, including the ones that did not work.
Enter sessions, conversion rate and order value and see what every tenth of a percentage point is worth with your traffic. No email needed.
additional revenue per year from the same traffic
Range €216,000 to €360,000. Range: your improvement a quarter smaller to a quarter larger.
€288,000 additional revenue per year from the same traffic. With your traffic, every tenth of a percentage point of conversion rate is worth around €8,000 per month.
A worked example based on your inputs, not a promise. The starting values are arbitrary, not benchmarks.
Discuss the resultIn your live dashboard you see revenue, ad costs and ROAS per channel and in total, updated daily. Shown here with demo data.
Figures per product and channel, updated daily.
Revenue and orders: per shop · Ad spend: per ad account
We sit in your meetings, know your margin and argue with you about creatives. That only works if it fits on both sides.
Tracking, creatives, checkout and the 14-point CR check: the set-up we use to grow shops profitably. The paper itself is written in German.
Step 1 of 2
Two short questions, then just your name and email. You will receive your results as a PDF report by email.
Preview
Before a shop gets more budget, it must be clear what a sale really costs. This paper shows why blended ROAS is the more honest metric and how to set up tracking and product feeds as the foundation.
The full paper arrives after you enter your email.
Shop, creative and campaign come from the same team. Whoever changes the checkout also sits in the call about ROAS.
Fabi
Performance Manager
Steers the channels and shifts budget to the winners every week.
Suman
Social Media
Builds the visuals that compete in the feed and keeps an eye on the comments.
Martin Haslinger
Founder
Owns the blended view and says when a channel gets stopped.
What you sell and where it is stuck. Two sentences are enough.
We tell you whether we are a fit and which access we need in advance.
Campaigns, creatives, product pages, checkout and tracking, in the account rather than on screenshots.
One meeting, one page: where budget evaporates, where the margin is, what happens first.
You answer three short questions and then pick a time. We look at numbers, shop and creatives together.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and WebWe usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
E-commerce
E-commerce marketing that pays off: tracking, channels, creatives, conversion rate and seasonal peaks. With real figures from consumer brands.
E-commerce
The 14 points that most often cost online shops conversions: loading time, trust, product page, checkout, shipping. A CRO checklist to tick off.
Creative & Video
How many creatives a Meta campaign needs, which formats and concepts work and how to run clean creative tests. Including AI creatives and labelling.
An online shop's conversion rate is usually held back by load time, a cumbersome checkout, a lack of trust on the product page, an unclear offer and tracking that delivers the wrong numbers. Our 14-point CR check reviews these areas systematically, checked by the team, not just by AI.
More revenue without blindly adding budget comes from clean tracking, a simpler checkout, better product pages and creatives that are tested systematically. For manadental, a purchase via creator content cost 2.6x less than via the product video.
Often yes, but the test decides. For a dental and health brand, a sale via a creator video cost €82, via the classic product video €215.
You plan Black Friday on Meta with a lead-in phase that builds attention cheaply and a clear offer phase that picks up this audience. It is measured by blended ROAS across all channels, not by the most flattering number of one platform.
In e-commerce, revenue counts, measured by the blended ROAS across all channels, not the ROAS a single platform reports. Platforms like to count sales twice, and the blended ROAS shows what is really left.
You see first signals in the live dashboard from the first testing weeks, and the picture becomes reliable within the 12-week POC. At the end of the POC you decide based on the revenue figures whether to continue.
Yes. ad.boutique looks after online shops and D2C brands from Vienna and Zurich, in Austria, Germany and Switzerland. We measure by blended ROAS across all channels, and if you like, per market with its own budgets and visuals.
No, nobody can seriously guarantee revenue, because range, price and market all play a part. What we offer: with the growth partnership in the Boutique Offer, the fixed fee only covers our costs, and we only make a profit through a share of the additional revenue. In the POC you see every number live.
Yes. Shop, creatives and channels come from one team at ad.boutique. Martin Haslinger from the management team is responsible for the overall view across all channels. The proof is in cases such as Nordic Spirit, manadental and isi.
Because Meta, with Andromeda, reads similar ads as one and quickly shows the same idea to the same people. New colours or copy then help little. We test 4 to 6 different concept creatives per ad set, meaning different ideas such as a creator video, a product comparison or a customer voice, and add new concepts every Monday.
If they run unchecked, yes. We use AI for more variants in testing, and people choose and edit the final creatives to fit your brand. We label content where the law requires it, for example realistic AI depictions of people.
Yes. Your contact in Zurich is Alexis Streimelweger, on site or by video. Budget and billing can also be in CHF. Entering the Swiss or German market is often part of the plan.
It depends on the product, so we test instead of guessing. At Nordic Spirit, Meta brought reach and volume, and always-on Google Search was the most efficient campaign type. We stop channels that do not pay off and say so in the report.
With server-side tracking, clean consent and feeding real orders back to Meta and Google. That way the platforms learn from purchases instead of clicks, and shop, Meta and Google count the same orders.
