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Hand holding a can of Nordic Spirit in front of a colourful graffiti wall

23,579 conversions in twelve months, despite strict rules.

Nordic Spirit · E-commerce · Meta, Google

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The client, the starting point.

Industry
E-commerce

  • Nordic Spirit

    Nordic Spirit, an international brand in a strictly regulated category, Austrian market. Twelve months of full-funnel performance on Meta and Google.

  • The challenge

    Strict advertising rules exclude many formats and audiences. Even so, reach had to turn into predictable purchases.

  • The strategy

    Two channels with clear roles: Meta for reach and volume, Google for the most efficient conversions. Bids set consistently on target CPA, landing pages tested, community activity kept cleanly apart from the conversion funnel.

What we did.

  1. Launch plan and campaign structure

    Conversion, awareness, traffic, leads and engagement, each campaign with a clear role.

  2. Target CPA bidding

    Target CPA bids and ROAS tests clearly lowered the cost per conversion.

  3. Landing page testing

    Variants against each other, and the budget followed the better page.

  4. Creatives for the feed

    Discovery Kit, POV unboxing, hook variants and collage animation.

  5. Loyalty and partnerships

    A dedicated loyalty programme and 20+ sports, winter and lifestyle partnerships.

How it looks now.

Creatives that work in a strictly regulated category: product, community and loyalty programme in the feed.

Visual for the Nordic Spirit loyalty programme: buy a can and collect points, hand holding a can
Key visual of the Nordic Spirit loyalty programme: collage of community photos, event tickets and product, portrait format
Unboxing the Nordic Spirit Discovery Kit: a hand takes a can out of the box
Nordic Spirit sampling creative: open gift box with two cans, portrait format
Ad creative for the Nordic Spirit Discovery Kit: hand with a can above the box
Story creative for the Nordic Spirit loyalty programme: hand holding a can in front of a graffiti wall, portrait 9:16
Visual for the Nordic Spirit loyalty programme: buy a can and collect points, hand holding a can
Key visual of the Nordic Spirit loyalty programme: collage of community photos, event tickets and product, portrait format
Unboxing the Nordic Spirit Discovery Kit: a hand takes a can out of the box
Nordic Spirit sampling creative: open gift box with two cans, portrait format
Ad creative for the Nordic Spirit Discovery Kit: hand with a can above the box
Story creative for the Nordic Spirit loyalty programme: hand holding a can in front of a graffiti wall, portrait 9:16

What counts, at a glance.

  • Conversions in twelve months

    23,579

  • Cost per conversion after switching to target CPA bidding

    -36%

  • Average cost per conversion

    €11.70

What we learned.

  • The always-on search campaign on Google was the most efficient.

  • Offer-led headlines plus a recurring brand line were the strongest messages.

  • Giveaways work on the community, not on conversions. That is why they run separately.

Next case.

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    A similar goal? Let's talk.

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    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique

    Image credits: Photography: 1000things