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Two representatives of CONDA Capital in suits against a dark background

Around €2m attributable capital via Meta and Google.

CONDA Capital · Finance and Issuers · Meta, Google

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The client, the starting point.

AI-assisted: some image motifs in the creatives were created with AI.

  • CONDA Capital

    CONDA Capital is a regulated Austrian platform with an ECSP licence for private equity investments in the DACH region, with a large community of registered investors.

  • The challenge

    Each issue was promoted on its own, so hardly any trust in the platform built up. On top of that, CRM, GA4 and the ad accounts did not count the same way.

  • The strategy

    First a proof of concept in two phases. After that we promote the platform, the asset class and all issues in one shared structure of testing, ongoing campaigns and retargeting. We optimise for the investment itself.

What we did.

  1. Proof of concept in two phases

    Prove it first, then scale. POC phase 1 and 2.0 were followed by the platform-based strategy on Meta and Google.

  2. Issue campaigns

    Campaigns for individual issues, including devolo, flowCar, COOEE Alpin, Roatel and Tiny House Park.

  3. Creative framework

    Personas, angles and formats as a matrix, plus a library of formats with an automated weekly selection.

  4. Tracking through to the investment

    We measure registration, payment details and the click on Invest, and feed the closed deals back to Google, aligned with the CRM.

  5. Programme for high-net-worth investors

    Quiz landing page, webinar and appointment booking for high-net-worth investors.

How it
looks now.

A creative system that lets every new issue launch right away, from the matrix on the board to the video in the feed. Plus the platform the campaigns land on.

Website

CONDA Capital Market website: desktop screenshot, hero section

The creatives, from the project.

CONDA x COOEE alpin ad creative: active hotel in front of a mountain panorama, investment in the hotel expansion, portrait format
CONDA x COOEE alpin ad creative: smartphone showing the hotel in front of mountainsVisualisierung
CONDA ad creative: Your money works where you are at home, map of AustriaVisualisierung
CONDA x flowCar ad creative: the bond in 3 steps, story formatVisualisierung
Overview of the CONDA creative board in Figma with several campaign series
CONDA ad creative: 4 reasons to discover private equity through CONDAVisualisierung
CONDA x flowCar ad creative: the business model in one picture, cycle graphicVisualisierung
CONDA x flowCar ad creative: big number up to 13 percent, story formatVisualisierung
CONDA x COOEE alpin ad creative: active hotel in front of a mountain panorama, investment in the hotel expansion, portrait format
CONDA x COOEE alpin ad creative: smartphone showing the hotel in front of mountainsVisualisierung
CONDA ad creative: Your money works where you are at home, map of AustriaVisualisierung
CONDA x flowCar ad creative: the bond in 3 steps, story formatVisualisierung
CONDA x flowCar ad creative: big number up to 13 percent, story formatVisualisierung
Overview of the CONDA creative board in Figma with several campaign series
CONDA ad creative: 4 reasons to discover private equity through CONDAVisualisierung
CONDA x flowCar ad creative: the business model in one picture, cycle graphicVisualisierung

What counts, at a glance.

  • attributable capital

    €2m

  • blended ROAS in POC phase 2.0

    21.6

  • investors

    100+

What we learned.

  • Investors who trust the platform also subscribe to the next issue.

  • In testing, the combination of an Austrian angle, a return reference and the Invest button won.

  • Optimising for the investment delivers more than optimising for registrations.

Next case.

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    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique

    Image credits: Hotel photos in the creatives: COOEE