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ibana website: desktop loop, hero section

€10,200 in new ARR in 30 days, with Meta, without cold calls.

ibana · SaaS · Meta

Book an intro call

The client, the starting point.

Industry
SaaS

  • ibana

    ibana is B2B finance software for SMEs in the DACH region that handle several hundred invoices a month. Until then, sales came exclusively through its network.

  • The challenge

    No predictable acquisition channel besides the network. And the objection: Meta does not work for B2B SaaS.

  • The strategy

    One campaign with a broad audience and a landing page with a quiz that filters prospects in advance. The only goal is a booked demo. After two months of testing, we scaled the best creative.

What we did.

  1. Test phase with a clear question

    In July and August, formats and angles ran against each other, measured by booked demos.

  2. Quiz funnel for pre-qualification

    A landing page that filters before the sales team invests time.

  3. Scaling the best creative

    New creatives based on the pattern of the winners, plus double the monthly budget.

  4. Self-produced video

    A portrait-format video that says honestly who ibana is for and who it is not for.

How it
looks now.

This is what the path to the demo looks like: the ibana website, the video in the feed and animated creatives.

Website

Creatives

What counts, at a glance.

  • new ARR in 30 days, already closed

    €10,200

  • pipeline from around €5,500 ad spend

    €60,000

  • per qualified lead (October 2026)

    €37

What we learned.

  • Meta works for B2B SaaS when the goal is the demo, not the click.

  • A quiz filters prospects before the sales team invests time.

  • €37 per lead for software that costs more than a hundred times that per year.

Next case.

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    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique