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Miina nursing care landing page: scroll video, desktop

+31% booking conversion with a three-step flow.

Miina · SaaS · Google, Meta, HubSpot

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6.09%booking conversion

The client, the starting point.

Services
Performance Marketing, Web Design, Tracking & Daten, Recruiting-System
Industry
SaaS

AI-assisted: some image motifs were created with AI or come from stock.

  • Miina

    Miina connects families with verified, self-employed carers and nurses in Vienna and Salzburg: always the same person at the same time, with no sign-up fee and no lock-in.

  • The challenge

    A two-sided marketplace has to win families and care professionals at the same time. Most people only look for care when the need is acute.

  • The strategy

    We measure real bookings, not ad platform events. Google captures the demand, Meta tests messages and wins care professionals. Every service has its own landing page.

What we did.

  1. Account rebuild

    New Meta ad account, pixel and GTM. Bookings from HubSpot count as the most important goal.

  2. Three-step booking flow

    A shorter path to booking instead of endless ad optimisation.

  3. Landing pages for each service

    Everyday support, nursing care, senior care, physio and cleaning, with A/B testing.

  4. Angle testing on Meta

    A regular carer at regular times wins against fear of an emergency.

  5. B2B recruiting

    Professionals for cleaning, physio and personal care via Meta.

How it
looks now.

Landing pages for each service and creatives for both sides of the marketplace: families and care professionals.

Website

  • Miina cleaning landing page: full-page screenshot, desktop

The creatives, from the project.

Miina ad creative: Has Mum eaten today? Worried woman on the phone holding a letter, purple backgroundVisualisierung
Miina ad creative: 12:30, and you are wondering whether Mum has taken her tablets, typography on dark purple
Miina ad creative: dementia, care from one familiar person
Miina ad creative: your worries about Mum solved in 3 steps
Miina B2B ad creative: You are a physiotherapist looking for work
Miina ad creative: care that comes quickly, chat with a carer
Miina B2B ad creative: carers love Miina, review cards
Miina ad creative: a couple's chat, How do we stop arguing about the housework
Miina ad creative: Has Mum eaten today? Worried woman on the phone holding a letter, purple backgroundVisualisierung
Miina ad creative: 12:30, and you are wondering whether Mum has taken her tablets, typography on dark purple
Miina ad creative: dementia, care from one familiar person
Miina ad creative: your worries about Mum solved in 3 steps
Miina B2B ad creative: You are a physiotherapist looking for work
Miina ad creative: a couple's chat, How do we stop arguing about the housework
Miina ad creative: care that comes quickly, chat with a carer
Miina B2B ad creative: carers love Miina, review cards

What got better, in three numbers.

  • booking conversion

    +31%

    before 4.65%after 6.09%

  • applications for personal care at €15.57 each

    110

  • per care professional enquiry (Meta B2B)

    €14.05

What we learned.

  • A shorter flow beats any ad optimisation.

  • Optimise for real bookings, not platform events.

  • A concrete promise beats fear of an emergency: a regular carer at regular times.

Next case.

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    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique

    Image credits: Video spot: material from Miina