Websites
20+
Web design agency in Vienna and Zurich for websites that bring enquiries.
We build websites and landing pages from scratch. They load fast on mobile, match the ad and turn visitors into enquiries.
What is good web design?
Good web design does more than look good. The site gets found and loads on a phone in seconds.
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It says the same as the ad before it and leads to the enquiry with one clear button. Website, landing page and funnel each have a different job.
- Get found
- Trust
- Enquiry
- Return
Example illustrations, not real projects. We build web shops under e-commerce, together with feeds, Shopping and checkout.
SEO and GEO
Visible in Google and in AI answers
Funnel: Get found
- What is it?
- A clean structure with one page per topic, clear answers to real questions and structured data. That way Google and AI assistants such as ChatGPT understand what your site is about. Then they are more likely to cite you as a source.
- Where in the funnel?
- So that people find you before they see an ad. During a relaunch, redirects protect the rankings you already have.
Load time and Core Web Vitals
How fast and stable the page is on a phone
Funnel: Get found · Trust · Enquiry
- What is it?
- Core Web Vitals are the three metrics Google uses to rate user experience: how fast the main content appears, how fast the page responds to a tap and whether anything jumps while loading.
- Where in the funnel?
- Load time counts everywhere. With every second of waiting, visitors leave whose click you have paid for. Google also rates fast pages better.
Website
Your presence for everyone who checks you out
Funnel: Trust · Return
- What is it?
- The website shows who you are: brand, services, references, team, contact. It speaks to many audiences and is checked by customers, applicants and partners before they get in touch.
- Where in the funnel?
- The website builds trust. Anyone who knows you from an ad or a recommendation checks here whether you deliver what you promise. Procurement and management read along too.
Landing page
One page per campaign, one goal
Funnel: Trust · Enquiry
- What is it?
- A page for exactly one message and one next step. The headline picks up the promise of the ad (message match). Below it come proof, answers to objections and a button that always stays within thumb reach.
- Where in the funnel?
- For visitors from ads who already know what they want. There are fewer distractions than on the website, so the same budget brings more enquiries.
Funnel and quiz
Several steps instead of one long form
Funnel: Enquiry
- What is it?
- A funnel leads to the enquiry in short steps. First come simple questions, then contact details, then straight to the appointment. It can also be a flat finder, configurator or calculator.
- Where in the funnel?
- Prospects qualify themselves along the way. Your sales team receives the enquiry with all the answers. For Miina, a three-step booking flow lifted booking conversion by 31%.
In the background we measure from the first visitor and pass on every enquiry.
A page nobody measures cannot be improved. That is why measurement is part of the build, not an afterthought.
- Tracking with consentWe measure page views, clicks and enquiries via Tag Manager, only after consent (Consent Mode v2).
- Hand-over to the lead CRMEvery enquiry arrives in the lead CRM with its source and reaches your sales team the same day.
- A/B tests and heatmapsAfter launch we test headlines, buttons and order and improve the page every week.
Example illustrations, not real projects. We build web shops under e-commerce, together with feeds, Shopping and checkout.
Why doesn't your website bring enquiries?
Does any of this sound familiar? Many sites look good and still do not sell.
Slow on mobile
Most visitors come on their phone. If the site loads slowly there, they are gone again.
No path to an enquiry
There is no clear next step. Instead there are forms with too many required fields.
Invisible in Google and ChatGPT
Without a clean structure and good copy, nobody who is actively searching or asking will find you.
Enquiries without a source
Nobody knows which page or campaign brought an enquiry.
Every change is a ticket
A theme nobody wants to touch slows down every new campaign.
What does a web design agency in Vienna do?
ad.boutique is a web design agency in Vienna with a base in Zurich.
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If you want a website or a landing page built, we develop it individually, from the brand to measurement. Online shops sit under e-commerce.
Website and brand
A presence that shows your brand the way it comes across in a personal conversation.
- Name, logo and brand world
- Imagery and header film
- Mobile-first screen design
- Copy that sells
- Multilingual when needed
- Content updates without being tied to an agency
Landing pages and funnels
One page per message. Headline, proof and next step match the ad. Where a quiz or instant forms are cheaper, we use them as well.
- A landing page per campaign
- Message match
- Quizzes and instant forms
- At most three fields per step
- Pre-qualification by criteria, handover within minutes
Interactive elements
Apartment finders, configurators and calculators turn visitors into enquiries. For Noma, an apartment navigator was part of the website. After three months, around 40 % of the flats were sold.
- Apartment finders and floor plans
- Configurators and calculators
- Strategy papers as lead magnets
- Handover to the lead CRM
Technology, speed and testing
We build individually instead of with page builders. The site loads fast, is measured from the first visitor and improved every week.
- Custom build, no theme
- Core Web Vitals in view
- Tracking with consent
- Redirects for relaunches
- Structured data for Google and AI
- A/B tests and heatmaps
What do our sites look like?
20+websites, built for conversion
How quickly can a website go live?
From briefing to go-live
4 weeks
Case HavenstoneTo go live, six pages in two languages
5 weeks
Case PharmacomBooking conversion through a 3-step booking flow
+31 %
Case Miina
Websites we have built.
What does a website that sells need to do?
We plan websites and landing pages backwards from the enquiry.
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Each page has one message and one goal and says the same as the ad. These points decide the number of enquiries, more than the looks.
The right funnel
For WINEGG, instant forms and dedicated project sites ran side by side. The project sites brought the better enquiries. The test decides which funnel wins.
Message match
Headline, proof and next step say the same as the ad. Anyone who clicks sees straight away that they are in the right place.
At most three fields per step
We split long forms into short steps. That way people send the enquiry on a phone too.
The next step within thumb reach
A fixed button at the bottom of the phone screen, so nobody has to search for what comes next.
Test instead of relaunch
We test one change at a time and decide every week. That beats starting from scratch every three years.
Fast, because load time costs money
If a page loads slowly, visitors leave whose click you have already paid for. That is why we build mobile first and measure load time.
Where is your site losing enquiries?
We review load time, message match, forms and measurement and send you the report with every point by email, usually within 5 working days.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
What happens to your enquiries?
In your live dashboard every enquiry from website, landing page and funnel lands in the lead CRM. You see source and status, and we report deals back to Meta and Google. Shown here with demo data.
Demo GmbH · Lead gen
Leads
New entries appear instantly, with every detail from the form.
Products
All 8Heat pump 42 newAir conditioning 3Maintenance 1
Leads
New2
Lisa M.Heat pumptodaynew
Thomas K.Heat pumptoday
Qualified3
Claudia F.Air conditioning19 Octgood fit
Sabine H.Heat pump18 Oct
Peter G.Air conditioning17 Oct
Won2
The T. familyHeat pump14 Octgood fit
David L.Air conditioning13 Oct
Lost1
Eva N.Maintenance12 Oct
Dragging a card to another column sets the stage, clicking it shows every detail. Your feedback (good fit / not a fit) helps us steer the campaigns towards better leads.
The process as a weekly loop: what comes from you feeds into our work. The 5 steps run in order every week, and that produces what you get.
Who does what?
Comes from you
- Goal, target group and content
- Criteria for a good enquiry
- One decision-maker for approvals
- Access to the domain and existing systems
We do it, every week
- Sitemap, wireframes and screen design
- A landing page per campaign, with message match to the ad
- Multi-step forms, at most three fields per step
- Build, tracking and load time optimisation
- A/B tests with exactly one variable
You get
- A website that loads in seconds on mobile
- More enquiries from the same traffic
- Clean measurement through to the lead CRM
- A foundation on which campaigns can start right away
Which technology do you build with?
- Custom build
- Core Web Vitals
- A/B tests
- Heatmaps
Custom-developed and mobile first, so the site loads in seconds.
How is it measured?
With consent, from the first visitor to the enquiry. Every enquiry arrives in the lead CRM with its source and reaches your sales team the same day.
See what the dashboard looks likeCan I change content myself?
Yes, without needing an agency for it. During a relaunch we set up redirects so that existing links keep working.
Relaunch without losing rankingsCan Google and AI read the site?
Yes. We add structured data for Google and AI answers. And we keep an eye on Core Web Vitals, because a slow site costs enquiries.
What clients say after go-live.
„Signed and attached. We look forward to working with you.“
Who builds your site?
Structure, design and campaign are created together. Whoever builds the site knows the ad that leads to it.
Constantin
Design
Designs mobile first and keeps every section focused on one question.
Valentina
Graphic Design
Gives imagery and typography a form that carries the brand.
Steve
Performance Manager
Builds the campaign that leads to the site and reads where enquiries drop off.
Florian Hörmann
Founder
Makes sure the site carries the media budget that leads to it.
Which model suits you?
We do not bill by the hour or tie you into a blind annual contract. You start with a fixed-price POC. The metric we are judged by is agreed in advance.
Recommended to start
Fixed-price POC
Week 1Week 12: evaluation
12 weeks at a fixed price, with one output KPI as a shared goal.
- Fixed price and output KPI in writing before the start
- Page, tracking and testing, live dashboard from day 1
- After 12 weeks you decide based on the results
Ongoing support
Retainer
Month by monththe longer, the cheaper
Ongoing support with the same team.
- Discount by term, set-up fee for short terms
- Ongoing testing and development
- Monday review and live dashboard stay
Skin in the game
Boutique Offer
Fixed fee covers costsProfit only with growth
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Growth Partnership
Mainly e-commerce and SaaS
A share of additional revenue above a baseline that we measure together beforehand.
Equity Partnership
Start-ups and scale-ups
A reduced fixed fee in exchange for real or virtual equity.
Terms discussed in person. Whether a share makes sense is something we check together before the start.
See the Boutique OfferHow does your web project start?
- Today
Request in two minutes
Tell us what you want to sell, who the site is for and which ad leads to it.
- Under 24 h
Honest first assessment
We tell you whether we are a fit and which content already exists.
- Day 2 to 7
Site audit or structure draft
We test your existing site or sketch the structure of the new one on a single page.
- Afterwards
Clear recommendation
What gets built first and what it should achieve. You receive the project price in writing.
What does your website need?
You answer three short questions and pick a time. Then we look at site and ad together. You get the project price in writing afterwards.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about web design, landing pages and funnels.
What does a website cost?
At ad.boutique a website has a project price that depends on scope: number of pages, languages and features such as an apartment finder or configurator. We give you the price in writing after the intro call, without an hourly estimate.
How long does a website project take?
Depending on scope, a website project takes from a few weeks to around three months. The Havenstone website was live in four weeks, Pharmacom in five weeks, DaPhi in twelve weeks with six pages in two languages.
How does a website become the foundation for ads?
A website becomes the foundation for ads when it loads fast on mobile, tracking is set up cleanly and every campaign has a matching landing page. For the Noma project, load time was the biggest lever: the site was far too slow on a phone at first, and making it faster became the strongest conversion lever.
What is a funnel?
A funnel is the path from the ad to the enquiry or purchase, with every step in between: landing page, quiz or form, confirmation and follow-up. ad.boutique builds every step so that it can be measured and improved individually.
Landing page or instant form?
The numbers decide, which is why we test both. For WINEGG, dedicated project sites brought higher-quality enquiries than instant forms alone, although for offers that need explaining the landing page often still wins.
How many form fields are ideal?
At most three fields per step. We split longer forms into several short steps, and the first question is a simple tap, not typing.
What is message match?
Message match means that the landing page picks up exactly what the ad promises: the same statement, the same number, the same words. Anyone who clicks should immediately see they are in the right place.
We already have a website. Do we still need landing pages?
Usually yes, because a website explains the whole company, while a landing page has one single job. Instead of a relaunch, one landing page per campaign and a clean testing plan are often enough.
Do you also build online shops?
Yes, online shops are part of our e-commerce service: shop build, product pages, checkout, product feeds and shopping campaigns from one team.
Do you also do branding and copywriting?
Yes, if you wish, everything comes from a single team: name, logo, imagery, copy and website. For Noma we started with the name and finished with the website, brochure and construction hoarding.
How do you relaunch without losing rankings?
With a complete list of all old URLs, clean redirects before go-live and a check afterwards. We carry over content that ranks well instead of rewriting it. In the weeks after launch we keep an eye on Search Console.
Does a configurator work as a lead magnet?
Yes, often better than any form, because prospects qualify themselves along the way. For Noma, an apartment navigator was part of the website. After three months, around 40 % of the flats were sold. What matters is that the result is an enquiry with data that sales can use.