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Bright living room with wooden slats, NOMA visualisation

Around 40% sold in three months, before construction, fully digital.

NOMA LIVING · Real Estate · Meta, website, print

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around 40%presales in three months, before construction

The client, the starting point.

Services
Branding, Web Design, Performance Marketing, Print
Industry
Real Estate

  • NOMA LIVING

    NOMA LIVING is a residential project with 26 freehold apartments in Vienna-Erdberg, with private outdoor space, energy class A and a U3 underground connection. Developed by Hero Group, marketed by Trattner & Söhne.

  • The challenge

    A new-build project without a known brand was to be sold before construction began, without loud return promises and on a small ad budget.

  • The strategy

    A calm, precise project brand and a website where every apartment can be enquired about directly. Messaging by Sinus Milieus, split into owner-occupiers and investors, with lasting value instead of returns.

What we did.

  1. A calm project brand

    Brand style in Noma Green, with Cormorant Garamond and Inter, from the logo to the brochure.

  2. Apartment navigator

    On the project website, every apartment can be enquired about directly, with documents for each unit.

  3. Sales documents

    Sales plans for all units and marketing materials from a single source.

  4. A dedicated page for investors

    An investment page that focuses on lasting value instead of promised returns.

  5. Meta by Sinus Milieus

    Lead forms and statics, split into owner-occupiers and investors, plus content from the construction site.

How it
looks now.

Brand, website and campaign in one visual language, plus content straight from the construction site.

Brand and print

  • NOMA brand guide: cover page with logo in Noma Green
  • NOMA LIVING moodboard story: collage of interior, wine cellar and roof terrace
  • NOMA LIVING moodboard story in Noma Green: collage of interior, facade and wine cellar
  • NOMA LIVING logo in Noma Green on white
  • NOMA brand guide: colour palette Noma Green, Alt and Main Background over an interior photo
  • NOMA logo with an N monogram in an oval, sand tone
  • NOMA brand guide: typography Cormorant Garamond and Inter
Card 1 of 7

The creatives, from the project.

NOMA LIVING construction site in Vienna-Erdberg with a crane and construction workers, portrait format
Construction worker in front of a formwork wall on the NOMA LIVING site
Bird's-eye view of construction workers and reinforcement, landscape format
NOMA LIVING ad creative: kitchen and living area with a laid table, headline Family apartment overlooking a quiet courtyard
NOMA LIVING ad creative: vaulted wine cellar, headline Buy stylish apartments in the 3rd district
View into the NOMA LIVING excavation pit between old Viennese buildings
Behind the scenes: content shoot on the NOMA LIVING construction site
NOMA LIVING story creative: living space with a kitchen island, buy an apartment in the 3rd district
NOMA LIVING construction site in Vienna-Erdberg with a crane and construction workers, portrait format
Construction worker in front of a formwork wall on the NOMA LIVING site
Bird's-eye view of construction workers and reinforcement, landscape format
NOMA LIVING ad creative: kitchen and living area with a laid table, headline Family apartment overlooking a quiet courtyard
NOMA LIVING ad creative: vaulted wine cellar, headline Buy stylish apartments in the 3rd district
View into the NOMA LIVING excavation pit between old Viennese buildings
NOMA LIVING story creative: living space with a kitchen island, buy an apartment in the 3rd district
Behind the scenes: content shoot on the NOMA LIVING construction site

What counts, at a glance.

  • presales in three months, before construction

    around 40%

  • freehold apartments in the project

    26

  • ad budget per month on Meta

    around €1,000

What we learned.

  • When every apartment can be enquired about directly, enquiries come with clear intent.

  • In presales, lasting value and certainty of delivery convince more than promised returns.

  • A distinctive project brand works even on a small budget.

Next case.

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    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique

    Image credits: Construction site photos: ad.boutique · Visualisations: Hero Group