Skip to content
Enquire
All cases
Funkhaus Vienna with new build and green space, visualisation

Cost per enquiry almost halved, with new creatives.

Funkhaus Living (Rhomberg) · Real Estate · Meta, website

Book an intro call

€5.47cost per enquiry

The client, the starting point.

Industry
Real Estate

  • Funkhaus Living (Rhomberg)

    The listed former ORF broadcasting house in Vienna-Wieden is being turned into a hotel and residential building with very different freehold apartments. Developed by Rhomberg, brand design by moodley.

  • The challenge

    Marketing very different apartment types in an iconic building on a small monthly budget.

  • The strategy

    We split the offer into three living worlds: the ECHO maisonettes, City Apartments and Suite Living SOLO. Each got its own visual world, later followed by a new generation of creatives.

What we did.

  1. Three living worlds

    ECHO maisonettes, City Apartments and Suite Living SOLO, each with its own visual world.

  2. New creatives

    New creatives for all living worlds, after which the cost per enquiry fell by almost half.

  3. Lead form and website

    Meta campaigns with lead forms and a website form, plus spam protection in the web form.

  4. Homepage and social media

    The Funkhaus Living homepage and a social media concept with archive images of the building.

How it
looks now.

The project website tells the story of the building, and the creatives lead there from three living worlds.

Website

Brand and print

  • Funkhaus social media concept: Instagram feed preview with archive images in red and black
  • Funkhaus social media concept: History story series with black and white archive images

Creatives

  • Funkhaus Living story creative: pink new-build facade in timber hybrid with greenery, Exclusive apartments at Funkhaus Living
  • Funkhaus Living story creative: living room with a glass front and a view of a church tower, Your maisonette in the heart of Vienna
  • Funkhaus Living story creative: green facade above a running track in the park, headline Exclusive maisonettes by the park
  • Violin maker inspecting an instrument, Funkhaus Living photo shoot

What got better, in three numbers.

  • cost per enquiry

    -48%

    before €10.49after €5.47

  • enquiries from January to May 2026

    639

  • enquiries via Meta since launch

    1,246

What we learned.

  • A visual world of its own for each apartment type brings the right enquiries.

  • A new generation of creatives can halve the costs.

  • Even with a small budget, plenty of qualified enquiries come in.

Next case.

    All cases

    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique

    Image credits: Funkhaus brand design: moodley · Renderings: Rhomberg · Archive photos: Funkhaus