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Marketing consulting in Vienna and Zurich with a playbook, not slides.

Our marketing consulting comes from live campaigns. With your team we build strategy, funnel and AI workflows.

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What does marketing consulting with us consist of?

In strategy consulting we work with your marketing team, not around it.

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Every building block comes from live campaigns. At the end there is something your team carries on by itself. Most mandates start with a sprint and then move into sparring.

  1. Analysis
  2. Strategy
  3. Implementation
  4. Embedded in the team

Example illustrations. Building blocks can be booked individually or combined, each module with a described scope and result.

  1. Funnel analysis

    Where enquiries and purchases get lost

    Funnel stages: Analysis

    What is it?
    We go through the whole path from the ad to the closed deal: accounts, pages, forms, CRM and the hand-over to sales. Every stage gets a metric.
    When do we use it?
    At the start of every mandate. The analysis shows where there is most to gain. That is often not where most of the budget goes.

  2. Strategy sprint

    From status quo to plan in a few weeks

    Funnel stages: Analysis · Strategy

    What is it?
    In a short sprint we analyse, run workshops with the decision makers and work out the strategy and test plan. At the end there is a roadmap with priorities, metrics and owners.
    When do we use it?
    When a decision is due. For example a new market, a new product, a new agency or a budget that no longer delivers what it should.

  3. Channel mix

    Which channel takes which role

    Funnel stages: Strategy

    What is it?
    We decide which channels run with which creatives, in which order and with how much budget. That covers everything from Meta and Google to LinkedIn, TikTok and ChatGPT.
    When do we use it?
    So that the budget goes where the target group makes its decisions today, not where it worked last year.

  4. AI workflows

    AI in your team's daily work, with clear rules

    Funnel stages: Implementation · Embedded in the team

    What is it?
    Workflows for research, copy and creative variants with agreed tools. Plus clear rules on which data may go into which AI tools and what a person approves.
    When do we use it?
    For implementation. Your team works faster and tests more, without everyone trying something different.

  5. Sparring and workshops

    A fixed slot or a day on one topic

    Funnel stages: Implementation · Embedded in the team

    What is it?
    In sparring we sit down with your team regularly, read the numbers and decide what to test next. Workshops go into one topic for half a day or a full day, in Vienna, Zurich or online.
    When do we use it?
    During implementation. Decisions are made on the numbers, and your team reaches us directly instead of through tickets.

  6. Playbook

    Everything we develop, ready to keep working with

    Funnel stages: Embedded in the team

    What is it?
    Processes, templates, scripts, prompts and metrics, documented step by step. The playbook stays with you, even without further collaboration.
    When do we use it?
    So that the strategy does not disappear as a slide in a folder. Your team, your agencies and new colleagues work to the same plan.

Example illustrations. Building blocks can be booked individually or combined, each module with a described scope and result.

What holds back a good marketing team?

In-house marketing teams know their brand and market better than any agency.

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But they often lack the time to test. And they lack an overview of what is changing right now. Algorithms decide based on the creative, customers ask AI assistants, and new tools appear every week.

  • Channels out of habit

    Budget goes where it went last year, not to where the target group makes decisions today.

  • Creatives without a testing plan

    Meta increasingly selects the audience via the creative. Without a system for variants, a lot is left on the table.

  • AI yes, but how?

    Everyone on the team tries something different. Fixed workflows, labelling rules and a clear benefit are missing.

  • Visible in Google, invisible in ChatGPT

    SEO alone is no longer enough when customers ask AI assistants. GEO belongs in the strategy.

  • Numbers in silos

    Shop, CRM and ad accounts count different results. Decisions are made by gut feeling.

  • Strategy as a slide

    Concepts disappear into folders because nobody defined who implements what by when.

Book an intro call

What does marketing consulting do for your team?

ad.boutique is a marketing consultancy in Vienna with a base in Zurich.

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Our online marketing consulting comes from live campaigns. Together with your team we develop marketing strategy, funnel and AI workflows and hand everything over as a playbook.

  1. Strategy and funnel

    The complete journey from first contact to deal, with one metric per stage and clear handovers to sales.

    • Funnel architecture per target group
    • Go-to-market strategy for products and markets, including DACH entry
    • Positioning and messaging
    • KPI logic and attribution
    • CRM set-up and handover to sales

  2. Channels and creatives

    Which channels with which creatives, in which order and with what share of the budget.

    • Channel mix from Meta and Google to LinkedIn, TikTok and ChatGPT
    • Creative strategy: angles, hooks, formats
    • Scripts for VSLs and talking-head videos
    • Testing systems with a Monday review

  3. Website, shop and visibility

    Pages that sell, and visibility where people search and ask.

    • Landing page structure
    • Online shop set-up and checkout
    • SEO for pages that rank
    • GEO for mentions in ChatGPT, Perplexity and Gemini
    • Measurement and tracking concept

  4. AI in the marketing team

    AI as a tool in your team's everyday work, with clear rules instead of one-off experiments.

    • Workflows for research, copy and creative variants
    • Selecting and aligning the tools
    • Labelling and data protection
    • Enablement with training and templates
    • Automation where it pays off

What has structure achieved for clients?

What makes a marketing team faster?

A new tool is rarely the answer. In our mandates, sequence, measurement and creative made the biggest difference.

  • Structure before budget

    For a crowdinvesting platform, the average investment via ads was €13,400, because the campaigns got a shared data foundation.

  • Measure first, then decide

    For Nordic Spirit, target CPA bids and tested landing pages came before more budget. The cost per conversion fell by 36%.

  • The creative as a lever

    For manadental, creator content sold 2.6x more cheaply than the product video. That is why a creative testing plan belongs in every strategy.

  • Goals in stages

    We define the target return in stages in a workshop, each with an action and a date. That way the team knows what counts next.

  • AI on ourselves first

    We test new tools on our own campaigns first. What proves itself goes to your team as a workflow with rules.

Where does your marketing stand today?

We review campaigns, site and measurement and tell you in a report by email which format fits, even if your team does not need consulting.

Step 1 of 6

What should your marketing deliver above all?

A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.

Where does the strategy stand right now?

Your live dashboard keeps strategy, roadmap, tasks and numbers in one place. Your team and all agencies involved work with it. Shown here with demo data.

See the dashboard
Demo GmbH · Lead gen
Strategy

How we are working for you right now: goal, audiences, messages and how the campaigns are set up. As of 20 Oct 2026.

Goal

More consultations for heat pumps, keep cost per lead stable.

Audiences
  • Homeowners within 50 km
  • Renovators with an old boiler
Messages
  • On-site consultation
  • Subsidies explained clearly
Angles
  • A customer shows her boiler room
  • Questions and answers in 30 seconds
Campaign strategy
  • Meta: video and form
  • Google: search on product and location
  • Retargeting form drop-offs
Demo data

The process as a weekly loop: what comes from you feeds into our work. The 5 steps run in order every week, and that produces what you get.

Who does what?

Comes from you

  • Goals, numbers and existing data
  • Read access to accounts, shop and CRM
  • An in-house team that implements
  • One person who makes decisions

We do it, every week

  1. Analysis of funnel, channels and creatives
  2. Workshops with your team
  3. Strategy, funnel and testing plan
  4. AI workflows and enablement
  5. Sparring every week: read the numbers, set the next test

You get

  • A playbook your team implements itself
  • Clear priorities and one metric per funnel stage
  • A team that uses new methods and AI in everyday work

What is it like to work with us?

Michael Rohrmeier talks (in German) about working with ad.boutique: brand, website, performance and content from a single team.

Michael Rohrmeier, Founder and CEO, IB-7

No dashboard that nobody reads. We go through the numbers together, including the ones that did not work.

Who advises your team?

At ad.boutique, strategy consulting is done by the people who are responsible for campaigns, sites and shops themselves. What we advise you, we put into practice for clients every week.

  • Florian Hörmann, Founder, strategy and performance

    Florian Hörmann

    Founder, strategy and performance

    Leads the strategy workshops and turns business goals into stages you can measure.

  • Daniel Hayden, Founder, creative and web

    Daniel Hayden

    Founder, creative and web

    Is responsible for creative strategy, VSL scripts and page structure.

  • Martin Haslinger, Founder, e-commerce

    Martin Haslinger

    Founder, e-commerce

    Brings shop, checkout and conversion optimisation into the strategy.

  • Alexis Streimelweger, Sales, Managing Director Switzerland

    Alexis Streimelweger

    Sales, Managing Director Switzerland

    Brings in the sales perspective: which enquiry is really an enquiry.

Meet the whole team

What do procurement and legal need to know?

Whatever procurement, legal and data protection want to know before a consulting mandate, we put in writing before the start.

  1. Fixed price per module

    Sprint, workshop and sparring are separate modules with a described scope and result, each at a fixed price, in writing before the start.

    • Scope, result and dates per module
    • A basis for comparing offers
    • No timesheets

  2. NDA and DPA

    We sign your NDA before the first data exchange, and our terms also cover confidentiality. If we process personal data on your behalf, we first conclude a data processing agreement (DPA) under Art. 28 GDPR.

    • Your NDA, signed before the first data exchange
    • DPA with deletion periods when personal data is processed
    • Read access instead of data exports

  3. AI rules in the team

    Together with your team we define which data may go into which AI tools, where AI content must be labelled and what a person approves. We point out which obligations from the EU AI Act are relevant to your use, while the legal review remains with your legal department.

    • Rules for data in AI tools
    • Labelling where the law requires it
    • Approval by a person
    • Part of the playbook

  4. Alongside your agencies

    We advise your team, and implementation stays where it is. Your media and creative agencies can join the workshops. Before the start we agree who is responsible for what.

    • Clear responsibilities before the start
    • Agencies in the workshop if you wish
    • One playbook for everyone involved

Which model suits you?

We do not bill by the hour or tie you into a blind annual contract. You start with a fixed-price POC. The metric we are judged by is agreed in advance.

Recommended to start

Fixed-price POC

Week 1Week 12: evaluation

12 weeks of sprint and sparring at a fixed price, measured against a funnel metric agreed in advance.

  • Fixed price and output KPI in writing before the start
  • Strategy sprint and weekly sparring
  • After 12 weeks you decide based on the results
See the pricing model

Ongoing support

Retainer

Month by monththe longer, the cheaper

Ongoing support with the same team.

  • Discount by term, set-up fee for short terms
  • Ongoing sparring with your team
  • Monday review and live dashboard stay
Discuss a retainer

Skin in the game

Boutique Offer

Fixed fee covers costsProfit only with growth

The fixed fee only covers our costs. We only make a profit through a share once your company grows.

  • Growth Partnership

    Mainly e-commerce and SaaS

    A share of additional revenue above a baseline that we measure together beforehand.

  • Equity Partnership

    Start-ups and scale-ups

    A reduced fixed fee in exchange for real or virtual equity.

Terms discussed in person. Whether a share makes sense is something we check together before the start.

See the Boutique Offer

How does a mandate start?

  1. Today

    Request in two minutes

    Tell us what you want to achieve, how your team is set up and by when.

  2. Under 24 h

    Honest first assessment

    We tell you whether we are a fit and which format makes sense.

  3. Afterwards

    Intro call and proposal

    30 minutes with one of the founders. Afterwards you get scope, format and fixed price in writing.

  4. Start

    Analysis and first workshop

    We summarise the current state on one page. Then comes the first workshop with your team.

Which format suits your team?

Tell us your industry, format, team size and timeframe and pick a time. We listen, look at your setup and tell you honestly which format fits.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & format
  2. next: Contact
  3. next: Appointment
Industry
Which format are you looking for?
How many people are in your marketing team?
In what timeframe?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, leads the strategy workshops
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally from Florian or Daniel.

Prefer to write? hello@ad.boutique

Questions about strategy consulting.

What is strategy consulting at ad.boutique?

Strategy consulting is online marketing consulting for companies with their own marketing team. Together with your team we work out strategy and funnel, channel mix and creative strategy, the structure of landing pages, VSL scripts, CRM set-up, online shop set-up, SEO, GEO, go-to-market and testing systems, plus AI workflows for everyday work. Everything is handed over as a playbook.

How does a strategy sprint work?

A strategy sprint starts with an analysis of accounts, funnel, pages and numbers. This is followed by workshops with your team and, at the end, a playbook with a roadmap, templates and metrics. Many teams then continue with ongoing sparring.

Who helps a marketing team use AI properly?

ad.boutique, with workflows instead of one-off experiments: we check where AI saves your team time or adds testing volume in everyday work, for example in research, copy and creative variants, align the tools and train your team. Rules on labelling and data protection are part of it from the start.

Do you also implement yourselves?

If you wish, yes. In strategy consulting your team usually implements. We can take over individual building blocks such as campaigns, landing pages, creatives or an online shop, with the same measurement and in the same live dashboard.

What does strategy consulting cost?

That depends on the format: workshop, strategy sprint or ongoing sparring. We do not quote a flat rate, but a fixed price based on scope, in writing after the intro call and without timesheets.

Is this also available for the German and Swiss markets?

Yes. We run workshops in Vienna, in Zurich or online, and sparring usually takes place by video.

Where does the marketing consulting take place?

ad.boutique advises from Vienna and Zurich. Workshops take place in Vienna, in Zurich or online, and sparring and sprints usually run by video. At the end there is a playbook your team implements itself, for companies in Austria, Germany and Switzerland.

Who is strategy consulting for?

For companies with their own marketing team that want to bring new methods and AI into their work. That ranges from funnel strategy through channels and creatives to AI workflows. Your team implements, and we provide strategy, templates and sparring. If you want to hand off implementation, our other services are the right fit.

Do you sign our NDA?

Yes. We sign your NDA before any data is exchanged. If we process personal data on your behalf, we also conclude a data processing agreement under Art. 28 GDPR.

Do you work alongside our media and creative agency?

Yes. We advise your team, and implementation stays with you and your agencies. Before the start we agree who is responsible for what, and if you like, the agencies join the workshops.

What if the analysis shows there is little to gain?

Then we say so. An honest no is cheaper than months of consulting that achieve nothing.