Skip to content
Enquire
All cases
Woman in a bathrobe using a red-light dental care device

Creator content 2.6x cheaper for an oral health product.

manadental · E-commerce · Meta, Google, Google Shopping

Book an intro call

The client, the starting point.

Industry
E-commerce

  • manadental

    Graz-based manadental develops an oral health product that has won several awards, including the Austrian State Prize for Design. It is sold directly through the brand's own online shop.

  • The challenge

    Selling a premium product that needs explaining in the online shop, with a clear view of which creative actually drives purchases.

  • The strategy

    We test the formats against each other: creator videos, UGC reels, statics, product videos and dentist reviews. Retargeting gets its own dedicated budget.

What we did.

  1. Creative testing by format

    Creator videos, UGC reels, statics, product videos and dentist reviews against each other.

  2. Creator and UGC content

    Real people using the product for real instead of high gloss.

  3. Meta and Google

    Campaigns on Meta and Google, including Google Shopping.

  4. Retargeting with its own budget

    A small share of the budget in retargeting, with a big effect on the cost per purchase.

How it
looks now.

Shop, creator videos and explainer creatives in one consistent line.

Website

  • manadental shop: full-page screenshot, desktop

Creatives

  • manadental story creative: smiling woman with the device, headline Recommended by dentists, portrait format 9:16
  • manadental ad creative: glowing oral care device in a hand, headline Science meets daily dental care, portrait format
  • manadental ad creative: product on a wooden shelf, portrait format 4:5
  • manadental explainer creative: illustration of a toothbrush on a tooth, headline why brushing your teeth is often not enough, portrait format

What counts, at a glance.

  • lower CPA with creator content

    2.6x

  • CPA in retargeting

    -59%

  • purchases and conversions via Meta and Google

    over 3,200

What we learned.

  • A real person plus a concrete use case beats a high-gloss product video by a factor of 2 to 3.

  • Retargeting is almost always underfunded.

  • Awareness creatives stay in the mix, even if they do not sell directly.

Next case.

    All cases

    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique