lower CPA with creator content, manadental
2.6x
Case manadental
E-commerce agency in Vienna and Zurich, from Shopify store to repeat order.
We build your Shopify store and steer feeds, Shopping and creatives by blended ROAS. Emails after the purchase bring repeat orders.
What makes a shop that sells?
A Shopify shop does not sell on its own. It needs a clean product feed, Shopping ads on Google and catalogues on Meta.
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On top of that come a checkout without hurdles and emails that turn the first purchase into a second one.
- Discover
- Compare
- Purchase
- Repeat purchase
Example illustrations, not real products or campaigns.
Meta Advantage+ catalogue
Catalogue ads on Facebook and Instagram
Funnel: Discover · Compare · Purchase · Repeat purchase
- What is it?
- Meta automatically builds ads from your product catalogue and shows each person the products most likely to fit. Anyone who viewed a product sees it again later (dynamic retargeting).
- Where in the funnel?
- Catalogues work along the whole path. New customers discover your range, visitors come back, customers buy again. The creatives around the catalogue decide whether the ad stands out.
Product feed
The file behind Shopping, catalogues and Pinterest
Funnel: Discover · Compare · Purchase
- What is it?
- The product feed is a list of all products with title, image, price, availability, variant and identifier (GTIN). Google, Meta and Pinterest read it from your shop every day. The ads are built from it, word for word.
- Where in the funnel?
- Everything else builds on the feed. Google uses title and category to decide which searches your product appears for. If details are missing or titles are weak, the ad runs less often or not at all. A clean feed often does more than any bid.
Google Shopping and Performance Max
Product ads with image and price
Funnel: Compare · Purchase
- What is it?
- Product ads with image, price and shop name above the search results and in the Shopping tab. Performance Max also serves the same products on YouTube, the Display Network and Gmail.
- Where in the funnel?
- For people who are already searching for a product and comparing. Whoever has a clean feed and the better offer wins here.
Shopify shop and checkout
Product page, basket, payment
Funnel: Purchase
- What is it?
- The shop on Shopify, built for the click from the ad: fast product pages, clear delivery times, reviews and a checkout with the payment methods your customers expect.
- Where in the funnel?
- This is where the click becomes revenue. So we look for more revenue in the checkout first, and only then in the ad account.
Retention: email and flows
Automated journeys after the purchase
Funnel: Repeat purchase
- What is it?
- Email journeys that run automatically: welcome, basket reminder, care tips after delivery, reminder to reorder. Plus newsletters for new products and promotions.
- Where in the funnel?
- For the time after the purchase. Customers who come back cost no more advertising. That lowers the cost per purchase across all channels.
In the background, shop, Google and Meta count the same orders.
Otherwise every platform optimises for its own number. That is why measurement is in place before budget flows, and nothing is measured without consent.
- Pixel and Tag ManagerReports product views, basket and purchase with value to Google, Meta and Pinterest.
- Conversions APIOrders are also sent directly from Shopify to Meta, so less is lost to ad blockers.
- Enhanced conversionsGoogle matches purchases to the right ad in encrypted form.
- Consent Mode v2Measurement only starts after consent, under the GDPR and the Swiss Data Protection Act.
- Blended ROASShop revenue divided by all ad costs across all channels, including our fee. This is the number we measure ourselves by.
Example illustrations, not real products or campaigns.
Why doesn't revenue grow with your ads?
Does any of this sound familiar? We see it in many shops before we start.
Rising click prices eat the margin
More budget then brings no extra profit, just more expensive customers.
The checkout loses buyers
Every unnecessary step costs orders that were almost certain.
Feeds without care
When product data is missing, Shopping, catalogues and Pinterest perform worse before an ad has even started.
Creatives burn out
A new visual runs well for two weeks. Then costs rise, and there is nothing new to follow.
Tracking counts twice
Every platform credits the sale to itself. Only blended ROAS shows what really remains.
What does a Shopify agency do?
ad.boutique is an e-commerce agency and Shopify agency in Vienna with a base in Zurich.
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If you want an online shop built, we build it on Shopify. After that we look after feeds, Shopping, checkout and retention.
Online shop build
We build Shopify shops that show your brand and sell well. The campaign that leads to the shop is built alongside it.
- Shopify as the shop system, including migration to Shopify
- Product pages and categories
- Checkout and payment methods
- Multilingual and for several countries
- Maintenance without being tied to an agency
Conversion and offer
More revenue is often found in the checkout, not in the ad account. That is where we improve what turns a click into an order.
- 14-point check for product page and checkout
- A/B tests with clear hypotheses
- Offer and bundle logic
- Landing pages per campaign
Feeds, Shopping and marketplaces
Every Shopping campaign and every catalogue stands on clean product data.
- Product feeds for Google, Meta and Pinterest
- Google Shopping and Performance Max
- Catalogue ads and dynamic retargeting
- Marketplaces when they suit range and margin
Tracking, retention and reporting
Shop, Google and Meta should see the same orders. Otherwise every platform works towards its own number. Customers who come back also lower the cost per purchase.
- Tag Manager, Conversions API, Consent Mode v2
- Blended ROAS across all channels
- Email flows and repeat purchases
- Live dashboard from day 1
What do shops that sell look like?
14.3kconversions in our web and shop projects
What did it achieve in other shops?
Cost per conversion, Nordic Spirit
−36 %
Case Nordic SpiritOrders in the second month, Nordic Spirit
7,800
Case Nordic SpiritConversions
14.3k
Shops and brands we work with.
What does a shop that works do for you?
More budget rarely solves the problem. When ROAS falls and click prices rise, these five areas get more revenue out of the same visitors.
Checkout
The checkout is where the click turns into money. There is often more revenue there than in the ad account.
Feeds
Shopping, catalogues, Pinterest and marketplaces need clean product data.
Creative
For manadental, a purchase via creator videos cost €82, via the product video €215.
Season
Gather attention cheaply before the season and you earn more at the peak. isi launched Twist'n Sparkle for Messe Frankfurt in 4 languages at once.
Tracking
Shop, Google and Meta count the same orders. We evaluate them as blended ROAS, including our fee. Only this number shows what really stays in the shop.
Where is your shop leaving revenue on the table?
We review campaigns, feeds, product page, checkout and tracking and send you the full report by email, usually within 5 working days.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Which revenue figure is right?
Your live dashboard shows revenue, ad spend and ROAS, per channel and in total, updated daily. Blended ROAS is the one number everyone shares. Shown here with demo data.
Demo Store GmbH · E-commerce
Performance
Figures per product and channel, updated daily.
AllMetaGoogle7 days30 days90 days
Revenue€58,200
Ad spend€14,195
ROAS4.1×
Products
Bestsellers€31,4004024.6×€6,900€17.16
New arrivals€16,3001963.5×€4,600€23.47
Sets€10,5001143.9×€2,695€23.64
Revenue and orders: per shop · Ad spend: per ad account
The process as a weekly loop: what comes from you feeds into our work. The 5 steps run in order every week, and that produces what you get.
Who does what?
Comes from you
- Shop or shop idea, range and margin
- Product feed and access to shop and ad accounts
- Approvals in days, not weeks
We do it, every week
- Shop build or rebuild: product page, checkout, offer logic
- Product feeds for Google Shopping, Meta and Pinterest
- Creatives and UGC in testing
- Server-side tracking and a blended view
- Retention: email flows, bundles, repeat purchases
You get
- Revenue you can attribute to a channel
- Blended ROAS including fee, one dashboard for all channels
- A decision with you every week
Which systems do you work with?
- Shopify
- Google Shopping
- Meta
A clean product feed carries Shopping, Performance Max, Meta catalogues and Pinterest, plus marketplaces when they suit range and margin.
How is it measured?
With Tag Manager, the Conversions API and enhanced conversions, only after consent (Consent Mode v2). We report the orders back to the platforms. That way shop, Google and Meta count the same orders.
ROAS calculator: budget and break-evenWhere do I see the results?
In your live dashboard, from day one. It shows revenue and blended ROAS per channel, including our fee.
See what the dashboard looks likeCan I maintain the shop myself afterwards?
Yes. We build on Shopify, multilingual and for several countries if you need it, and also as a move from your current shop. Afterwards you maintain products and pages yourself, without an agency.
What is it like to work with us?
Michael Rohrmeier talks (in German) about working with ad.boutique: brand, website, performance and content from a single team.
Michael Rohrmeier, Founder and CEO, IB-7
No dashboard that nobody reads. We go through the numbers together, including the ones that did not work.
Who works on your shop?
Shop, creative and campaign come from the same team. Whoever rebuilds the checkout also sits in the call where we talk about ROAS.
Martin Haslinger
Founder, e-commerce
Is responsible for shops and conversion optimisation and says when a channel gets stopped.
Evgenia
Design
Designs product pages and offer logic where the click turns into money.
Steve
Performance Manager
Steers Shopping, Meta and Pinterest and shifts budget to the winners every week.
Suman
Social Media
Builds the visuals that compete in the feed and keeps an eye on the comments.
Which model suits you?
We do not bill by the hour or tie you into a blind annual contract. You start with a fixed-price POC. The metric we are judged by is agreed in advance.
Recommended to start
Fixed-price POC
Week 1Week 12: evaluation
12 weeks at a fixed price, with one output KPI as a shared goal.
- Fixed price and output KPI in writing before the start
- Feeds, Shopping and Meta, live dashboard from day 1
- After 12 weeks you decide based on the results
Ongoing support
Retainer
Month by monththe longer, the cheaper
Ongoing support with the same team.
- Discount by term, set-up fee for short terms
- Ongoing testing and scaling
- Monday review and live dashboard stay
Skin in the game
Boutique Offer
Fixed fee covers costsProfit only with growth
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Growth Partnership
Mainly e-commerce and SaaS
A share of additional revenue above a baseline that we measure together beforehand.
Equity Partnership
Start-ups and scale-ups
A reduced fixed fee in exchange for real or virtual equity.
Terms discussed in person. Whether a share makes sense is something we check together before the start.
See the Boutique OfferHow does working together start?
- Today
Request in two minutes
Tell us what you sell and where it is stuck. Two sentences are enough.
- Under 24 h
Honest first assessment
We tell you whether we are a fit and which access we need in advance.
- Day 2 to 10
Shop and account audit
We review campaigns, creatives, product pages, checkout and tracking directly in the account, not on screenshots.
- Afterwards
Clear recommendation
In one meeting we show you, on one page, where budget is lost, where the margin is and what should happen first.
Where could your shop sell more?
You answer three short questions and then pick a time. We look at shop, feeds and campaigns together and tell you honestly where the lever is.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about e-commerce and online shops.
Do you also build new online shops?
Yes. ad.boutique builds new online shops or reworks existing ones: range and structure, product pages, checkout, payment methods, tracking and product feeds. Our shop system is Shopify, and we migrate existing shops on other systems to Shopify. That way you can maintain the shop yourself later on.
What does an online shop cost?
A new online shop is a fixed-price project based on scope: number of products, languages and countries, payment methods and integrations. We give you the price in writing after the intro call, without an hourly estimate. We usually start ongoing growth with a 12-week POC.
What is a product feed and why does it matter?
A product feed is the list of all products with title, image, price and availability, from which Google Shopping, Meta, Pinterest and marketplaces build their ads. Faulty or thin feeds cost reach and clicks, which is why we clean them up before the first euro of budget is spent.
What does retention bring an online shop?
Retention brings customers back without you having to buy them again through ads: with post-purchase email flows, bundles, repurchase reminders and offers for existing customers. That lowers the cost per order over time.
Are marketplaces worth it for my shop?
That depends on range and margin. Marketplaces bring reach, but cost fees and control over your brand and customer data. We check this in the audit and only recommend them if the numbers add up after all costs.
Which channels deliver the best return in e-commerce?
That depends on the product, which is why we test rather than guess. For Nordic Spirit, Meta brought reach and volume, and always-on Google Search was the most efficient campaign type. Channels that do not pay off get stopped and are shown as such in the report.
Which e-commerce agency in Vienna builds Shopify shops?
ad.boutique is an e-commerce and Shopify agency from Vienna with a base in Zurich. We build shops on Shopify or move them there. We also look after product feeds, Google Shopping, creatives and retention. We measure by blended ROAS including our fee, for shops in Austria, Germany and Switzerland.
What does e-commerce include with you?
Everything that turns a click into an order and the first order into a second one. That means building or rebuilding the online shop, product pages and checkout, product feeds, Shopping campaigns and creatives. On top of that come email flows for repeat purchases and, where it fits, marketplaces. We measure by blended ROAS including our fee.
Do you only work with Shopify?
Yes, as a shop system we build on Shopify. If your shop runs on another system today, we move it to Shopify. We take redirects, product data and tracking with us, so rankings and campaigns keep running.
You also work for real estate and banks. Do you really understand e-commerce?
Yes. At ad.boutique, founder Martin Haslinger is responsible for e-commerce, with our own e-commerce cases such as Nordic Spirit, manadental and isi. From the other industries we bring discipline in testing. We test many creatives, look at one honest number and decide every week.
We already have an agency. Why switch?
You do not have to switch straight away. Compare first. The shop audit shows you where your setup is leaving money on the table. Then you decide on numbers instead of gut feeling.