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Entering the German market? Planned, built and run with you.

ad.boutique is a marketing agency in Vienna and Zurich that takes international brands into Germany: German copy and creatives, a site that converts German buyers, campaigns on Meta and Google and one output KPI agreed before the start.

Book a market entry callGet a free DACH launch check

To enter the German market you need German-language messaging written for German buyers, a website with a legal notice and consent that meet German rules, the payment methods Germans expect and a channel plan that starts small and scales by the numbers. We deliver all four from one team in Vienna and Zurich, with reporting in English.

What does ad.boutique do for your German launch? Strategy, creatives, site and campaigns.

  1. Launch plan for Germany

    Which offer, which audience and which channels first. We turn your global plan into a German sequence with one output KPI.

    • Offer and messaging for German buyers
    • Channel and budget sequence
    • Output KPI agreed before the start

  2. German creatives and copy

    Ads, videos and landing pages written in German from the start, not translated line by line.

    • Native German copy
    • Video, UGC and creator content
    • Message match from ad to page

  3. Site, shop and tracking

    Landing pages or a Shopify shop that convert German visitors, with consent first and clean conversion data.

    • Legal notice and consent checked
    • Conversions API and CRM feedback
    • Live dashboard from day 1

How does a German market entry with us run? Four steps to the first numbers.

  1. Week 1

    Market entry call

    Product, target group, timeframe and the one number that counts. In English or German.

  2. Weeks 1 to 3

    Set-up

    German messaging, creatives, landing page or shop, tracking with consent, ad accounts per market.

  3. Weeks 3 to 12

    Test and learn

    Campaigns live, new creatives every week, a Monday review with a decision.

  4. After week 12

    Scale or stop

    You decide by the numbers: more budget, more markets or a different approach.

What is different about Germany? Five things to know before the launch.

Germany is the largest market in the German-speaking region, and buyers there compare carefully before they decide. These points shape how we plan a launch. They are general information as of November 2026, not legal advice.

Language and tone

  • German first: ads, landing pages and emails should be written in German, with German examples and local proof. English works for some B2B tech audiences, but rarely for the whole funnel.
  • Formal or informal: brands choose between "Sie" and "du". We decide this with you once and keep it consistent across ads, site and emails.
  • Proof over promise: German buyers read specifications, reviews and references. We plan proof points such as local cases, reviews and clear product facts from the start.

Legal basics for your website and marketing

  • Legal notice (Impressum): commercial websites aimed at Germany must name the provider, address and contact details under § 5 Digitale-Dienste-Gesetz (DDG).
  • Consent before tracking: cookies and similar tracking need prior consent under § 25 TDDDG and the GDPR. We set up tracking with consent first.
  • Email marketing: advertising emails generally need prior express consent under § 7 UWG, with a narrow exception for existing customers.
  • Online shops: consumers have a 14-day right of withdrawal under the EU Consumer Rights Directive, and the order button must clearly state that the order is subject to payment (§ 312j BGB).

Payment habits

PayPal and purchase on account (invoice) were the most used online payment methods in Germany in 2023, ahead of direct debit, according to the EHI study Online-Payment 2024 (summary). The Deutsche Bundesbank also publishes regular studies on payment behaviour. For shops we plan checkout and payment options with this in mind.

Channels

Meta (Facebook, Instagram) and Google Search and Shopping are the usual starting point for a launch, LinkedIn for B2B. Since August 2026 ChatGPT ads are also available in Germany, see AI marketing. We start with few campaigns and scale what works, see performance marketing.

Next steps

Read how we approach the whole region in our DACH and Europe expansion guide, compare with Austria and Switzerland, see which DACH market to enter first, or contact us directly.

Have we launched brands before? Real numbers from our cases.

  1. Nordic SpiritNordic Spirit: a new brand in a regulated category, launched without awareness7,800orders in month two
  2. iSi Twist'n SparkleOne launch site in German, English and French4languages, one launch for Messe Frankfurt
  3. ibanaB2B software for the DACH regionaround 11×pipeline per ad euro
View all cases

Is your brand ready for Germany? The findings arrive as a report by email.

We check your site, campaigns and tracking against what a German launch needs: German copy, legal notice, consent, payment options and channel set-up. You usually receive the report within 5 working days. Free of charge and without a contract.

Step 1 of 5

Which markets do you want to reach?

A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.

Planning your launch in Germany? Let's clarify it in 30 minutes.

Answer three short questions and pick a time, in Vienna, in Zurich or by video. We tell you honestly how we would approach the German market.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Questions about entering the German market.

What does a marketing agency do for a German market entry?

It turns your product into German messaging, builds the site and campaigns German buyers respond to and measures one agreed output KPI. At ad.boutique that covers strategy, creatives, landing pages or Shopify shops, Meta and Google campaigns and a live dashboard.

Can a Vienna agency run campaigns in Germany?

Yes. Austria and Germany share the language and most platforms, and we run campaigns for clients across Austria, Germany and Switzerland from Vienna and Zurich.

Do we need a German website?

For most consumer and B2B offers, yes. German buyers expect German copy, a legal notice and clear data protection information, so we build at least German landing pages for the launch.

How long does it take until campaigns are live?

Usually two to three weeks after the kick-off, depending on how much of the creatives, site and tracking already exists.

How do we start working together?

With a 12-week POC at a fixed price and one output KPI agreed before the start. Afterwards you decide by the numbers whether to continue as a retainer or with the Boutique Offer.

Can we work with you in English?

Yes. Calls, reporting and the live dashboard work in English, while campaigns and pages are produced in German for the market.