Cost per purchase with creator videos, manadental
Factor 2.6
before € 215after €82
View case
Meta ads agency Vienna and Zurich with creative tests every week.
We run your advertising on Facebook and Instagram and steer it towards purchases, enquiries and applications. Every week we test new visuals.
What are Meta ads made of?
Meta ads are ads on Facebook and Instagram, in the feed, in Reels and in Stories.
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Meta itself finds the people most likely to buy or enquire. Today you steer mainly through the creative, hardly through narrow targeting any more. Here are the formats and what we use them for.
- Awareness
- Consideration
- Enquiry or purchase
- Repeat purchase
Illustrations for example only, not real campaigns. Which formats you need depends on target group, offer and budget.
Feed
Facebook and Instagram
Funnel: Awareness · Consideration · Enquiry or purchase · Repeat purchase
- What is it?
- Ads between the posts on Facebook and Instagram, as an image, video or carousel. Meta uses the creative to choose the right ads for each person.
- Where in the funnel?
- The feed covers the whole path. It creates demand, brings interested people back with retargeting and gets customers to buy again.
Reels and Stories
Portrait format on the phone
Funnel: Awareness · Consideration
- What is it?
- Portrait videos in Reels and Stories, often with material from creators or customers (UGC). They are shot for the feed, not for the catalogue.
- Where in the funnel?
- For people who do not know you yet. The test shows which visual works, not gut feeling.
Instant Forms
Enquiry right in the app
Funnel: Enquiry or purchase
- What is it?
- A form that opens directly in Facebook or Instagram. A few clear questions separate serious prospects from the merely curious. Nobody has to switch pages or wait.
- Where in the funnel?
- For enquiries, viewings, applications and demos. If an offer needs more explaining, a landing page that says the same as the ad is often the better route.
Catalogues for shops
Catalogue and shop ads
Funnel: Consideration · Enquiry or purchase · Repeat purchase
- What is it?
- Ads from your product catalogue. Meta shows each person the products that suit them, including ones they have already viewed.
- Where in the funnel?
- From comparing to buying again. Catalogues bring interested people back and get customers to make their next purchase.
In the background
Tracking that tells Meta what a result is.
Meta learns from what you report. That is why we set up measurement before any budget flows. Nothing is measured without consent.
- Meta pixelA piece of code on your site reports page views, enquiries and purchases to Meta. We manage it in Google Tag Manager.
- Conversions APIThe same events also go directly from your server to Meta. Unique IDs prevent a purchase from being counted twice.
- Feedback from CRM and shopWhen an enquiry turns into a deal in your CRM or shop, we report it back to Meta. The campaigns then look for good enquiries and sales, not for filled-in forms.
- Consent Mode and consentNothing is measured without consent, in line with the GDPR and the Swiss data protection act.
Illustrations for example only, not real campaigns. Which formats you need depends on target group, offer and budget.
Why are your Meta ads getting more expensive?
Does any of this sound familiar? This is what many Meta accounts look like before we take them over.
The creatives wear out
One visual runs for months, and the cost per result rises. Nobody has tested whether another one sells better.
Many leads, little quality
Meta learns from forms and clicks instead of purchases. So forms and clicks are what it delivers.
The tracking has gaps
Without the Conversions API and Consent Mode, data gets lost. And Meta credits the result to itself.
Meta counts more than arrives
Meta reports one number, and a different one arrives in your inbox. Nobody reconciles the two with the CRM.
The report arrives, the decision does not
At the end of the month a PDF arrives, and someone shifts budget on gut feeling. You only find out weeks later which visual really sells.
What does a Facebook ads agency do?
ad.boutique is a Meta ads agency in Vienna with a base in Zurich, which means a Facebook ads agency and an Instagram ads agency in one.
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If you want your Facebook advertising run for you, we take care of everything between your goal and the result. We work in your ad account and closely with your team.
Campaigns and account
We build a few clearly separated campaigns with clean objectives. That way Meta can learn. The budget goes where a result costs least.
- Facebook and Instagram, feed, Stories and Reels
- Advantage+ campaigns where they fit
- Catalogue and shop ads
- Special categories such as housing and employment
- Budget steering, weekly
Creative testing
Meta uses the creative to decide who sees which ad. That is why we test different ideas instead of small colour variants. Every Monday we check which idea works.
- 4 to 6 concept creatives per ad set
- UGC and creators against studio
- Portrait format for Reels and Stories
- Winners by cost per result
Instant Forms and landing pages
The path after the click matters too. Depending on goal and industry, we use Instant Forms with a few clear questions or a landing page that matches the ad.
- Instant Forms with pre-qualification
- Landing pages, fast on mobile
- Lead forwarding to sales or estate agents
- Viewing and demo booking
Tracking and feedback
Meta learns from what you report. Pixel and Conversions API report the same event. We report good enquiries and sales back from the CRM.
- Meta pixel and Conversions API
- Consent Mode and consent first
- Unique IDs against double counting
- Feedback from CRM and shop
What do Meta ads look like that sell?
€16.7mAd budget we have managed for clients
What changed for our clients?
This is how things looked before we worked together, and how they looked afterwards. All numbers come from our cases, each with a source.
Cost per enquiry, premium new build Vienna
−48 %before € 10.49after € 5.47
View caseOrders in the second month, Nordic Spirit (Meta and Google)
7,800
View case
What does a Meta ads agency do for your budget?
On Meta, the creative decides who sees your ad. Narrow targeting matters less and less. Visual, the path after the click and measurement matter more. That is exactly where we start.
The visual decides, not the budget
For manadental, a purchase through creator videos cost €82, through the classic product video €215.
One winner instead of many mediocre ones
For Funkhaus by Rhomberg, new creatives cut the cost per enquiry by 48%. We test new ideas, not new colours.
The path matches the ad
At WINEGG, Instant Forms and dedicated project pages ran side by side. The project pages brought the better enquiries.
You count what arrives in your inbox
Meta often reports different numbers from what arrives in your inbox. We clear up that difference before we optimise.
The bad news comes too
Missed targets and stopped tests are in the report. You do not hear about them only in the debrief.
Where is your Meta account losing budget?
We review campaigns, tracking and creatives and send you the report with every point by email, usually within 5 working days.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Where do you see what your Meta campaigns deliver?
In your live dashboard. Ad figures are updated daily, you see every enquiry immediately, every number with its source. Reports, approvals and chat are in the same place. Shown here with demo data.
Demo GmbH · Lead gen
Performance
Figures per product and channel, updated daily.
AllMetaGoogle7 days30 days90 days
Leads248
Ad spend€4,440
Cost per lead€17.90
Products
Heat pump126277€2,420€19.21
Air conditioning84185€1,500€17.86
Maintenance3872€520€13.68
Leads: received in the system, without duplicate submissions · Ad spend: per ad account
What does a result on Meta cost?
Cost per result from cases where Meta was the most important channel. Measured by what matters for the business.
| Case | Metric | Result |
|---|---|---|
| manadental, e-commerce | Purchase via creator videos | €82 |
| Funkhaus Living, real estate (best value) | Enquiry via Meta, best creative | €4.70 |
| Nordic Spirit, e-commerce | Cost per conversion via Meta, with target CPA bidding | −36 % |
| Rohr Real Estate, real estate | Enquiry via Meta, first 14 campaign days | €9.10 |
| UNIO, real estate | Enquiry via Meta (1,570 enquiries), approx. | €10 |
| ibana, SaaS | Lead via Meta ads, October 2026 | €37 |
Time periods, markets and budgets differ per case, so this is not a ranking.
All channels: performance marketingThe process as a weekly loop: what comes from you feeds into our work. The 4 steps run in order every week, and that produces what you get.
What do you need, what do we do?
Comes from you
- Goal and target metric
- Access to ad account, Business Manager and CRM
- Approvals for visuals and copy
We do it, every week
- Account and tracking check
- Campaign structure by role
- 4 to 6 concept creatives per ad set
- Read weekly and reallocate
You get
- Purchases, enquiries, investors, applications or demos
- Live dashboard, every number with its source
- Monday review with a decision
What do you work with on Meta?
Advertising
Where your target group scrolls.
- Advantage+
Measurement
Only after consent, all the way to the deal.
- Meta pixel
- Conversions API
- Google Tag Manager
- Consent Mode v2
Data
Your systems stay as they are.
- Shopify
- HubSpot
- Pipedrive
- Salesforce
- Live dashboard
We work in your ad account. Account, data and audiences stay yours.
Meta or Google, where do I start?
Meta creates demand, Google captures it. If people already search for your offer, we often start with Google. If it is new or needs explaining, rather with Meta. After a few weeks both usually run, with separate roles.
Google Ads agency ViennaWhere do I see the results?
In your live dashboard. Ad figures are updated daily, you see every enquiry immediately, every number with its source. Reports, approvals and chat are in the same place.
See what the dashboard looks likeWho supplies the creatives?
We do, in the same team. We design, film and photograph in portrait format, plus creator videos. We also test material you already have.
Content production for ads
What is it like to work with us?
Michael Rohrmeier talks about working with ad.boutique: brand, website, performance and content from one source.
Michael Rohrmeier, Founder and CEO, IB-7
No dashboard that nobody reads. We go through the numbers together, including the ones that did not work.
Who works on your Meta account?
You speak directly with the people who build your campaign. The same people also sit in the call where we discuss the numbers.
Steve
Performance Manager
Builds the account structure and reallocates budget as soon as a visual tips over.
Constantin
Design
Designs the visuals that compete against each other, with new variants every week.
Leny
Film and photo
Produces the material in portrait format, shot for Reels and Stories.
Daniel Hayden
Founder
Sits in the reporting call and is accountable for the number shown there.
Which model suits you?
We do not bill by the hour and do not tie you in blindly for a year.
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You start with a 12-week trial phase at a fixed price. The target metric is set in advance, for example purchases, qualified enquiries, applications or demos.
Recommended to start
POC at a fixed price
Week 1Week 12: evaluation
12 weeks at a fixed price, with one output KPI as a shared goal.
- Fixed price and output KPI in writing before the start
- Creative testing on Meta, live dashboard from day 1
- After 12 weeks you decide based on the results
Ongoing support
Retainer
Month by monththe longer, the cheaper
Ongoing support with the same team.
- Discount by term, setup fee for a short term
- Ongoing testing and scaling
- Monday review and live dashboard stay
Skin in the game
Boutique Offer
Fixed fee covers costsProfit only with growth
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Growth partnership
Mainly e-commerce and SaaS
A share of the additional revenue above a baseline we measure together beforehand.
Equity partnership
Start-ups and scale-ups
Reduced fixed fee in return for a real or virtual stake.
Terms in a call. We check together before the start whether a share works.
See the Boutique OfferMore on Facebook and Instagram advertising?
Creative & Video
Meta ad creatives: how many, which formats, how to test them
How many creatives a Meta campaign needs, which formats and concepts work and how to run clean creative tests. Including AI creatives and labelling.
Lead CRM & Tracking
Feeding leads back to Meta and Google: Conversions API and offline import
Why Meta and Google should know which leads became customers, and how: Meta Conversions API, Google offline conversions, CRM status and data protection.
Costs & Models
How Much Does Performance Marketing Cost? Cost Factors and Pricing Models
Performance marketing costs depend on a few factors: media budget, scope, creatives, tracking and pricing model. How to estimate it realistically before hiring.
How does working together start?
- Today
Request in two minutes
Tell us your industry, goal and previous campaigns. That is all we need to start.
- Under 24 h
Honest first assessment
One of the founders looks at it and gets back to you, even if the answer is no.
- Usually 5 working days
Account and tracking audit
We check structure, creatives, pixel and Conversions API directly in the account, not on screenshots.
- Afterwards
Clear recommendation
You find out where the most can be gained and roughly how much. Plus a clear yes or no on working together.
Where is the lever in your Meta account?
You answer three short questions and pick a time. Then we look into your account together and tell you honestly where to start.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about Meta ads.
What does a Meta ads agency do?
A Meta ads agency plans, builds and runs your advertising on Facebook and Instagram. That includes campaign structure, creatives, landing pages or Instant Forms and the tracking behind them. ad.boutique from Vienna and Zurich measures every campaign against a target metric agreed in advance, such as purchases or qualified enquiries. You see every number live in your dashboard.
Is a Meta ads agency the same as a Facebook ads agency?
Yes. Meta is the company behind Facebook and Instagram, and Facebook and Instagram advertising run through the same Ads Manager and the same account. Many people still say Facebook ads and mean the same thing. It means ads in the feed, in Stories and in Reels on both platforms, managed as one system.
What does advertising on Meta cost?
That depends on two parts. You set the ad budget yourself and pay it directly to Meta. The prices per impression are set in an auction. For our work there is a fixed model instead of hourly rates, starting with a 12-week trial phase at a fixed price. We give you concrete figures in the intro call, depending on channels, markets and creative needs.
How many creatives does a Meta campaign need?
We test 4 to 6 concept creatives per ad set, meaning different ideas rather than small variants. Meta uses the creative to decide who sees which ad. That is why variety achieves more than narrow targeting.
Instant Form or landing page?
That depends on the goal. At WINEGG, Instant Forms and dedicated project pages ran side by side, and the project pages brought the better enquiries. If an offer needs more explaining or it is about purchases, a landing page is often the better route. We test both when the numbers allow it.
Why does Meta show more enquiries than reach me?
Meta counts every submitted enquiry. But enquiries get lost on the way to your inbox or CRM, for example through connection errors, duplicates or filters. That is why we reconcile the numbers with your CRM and report qualified enquiries back to Meta.
Can real estate, job and finance ads run on Meta?
Yes. But in special categories such as housing, employment and credit, Meta restricts targeting, for example by age, gender and postcode. Broad audiences and strong visuals work there too. Finance ads also need mandatory disclosures and approvals.
How quickly do the first results come in?
Often in the first week. Rohr Real Estate received 48 enquiries in the first 14 days of the campaign. Reliable trends show after a few weeks of testing. That is why we agree the target metric before the start and evaluate after 12 weeks.
Who owns the ad accounts and the data?
You do. We work in your ad account and Business Manager through partner access. Account, pixel, audiences and data stay with you. You can revoke our access yourself at any time. Everything also stays in your account after we stop working together.
Do you work with my in-house team?
Yes, in three ways. We take over channels completely. Or we steer together with your team and agree clearly who does what. Or we support your team through sparring and hand over a playbook it implements itself. The third way is our strategy consulting.
Do you also run Meta ads in Zurich and Germany?
Yes. ad.boutique is based in Vienna and Zurich and runs Meta campaigns in Austria, Germany and Switzerland, with separate visuals and budgets per market if you like.