With ChatGPT ads, your offer appears right in ChatGPT. With GEO, we work on getting AI answers to name you.
People who buy today ask an AI assistant first. The answer comes as text with a few recommendations, not as ten blue links.
AI marketing gets you into that answer, as an ad or as a cited source. It also makes your campaigns faster.
ChatGPT, Perplexity, Gemini and Google AI Overviews
Funnel: Research · Comparison
A card below the answer, labelled as sponsored
Funnel: Comparison · Enquiry or purchase
Research, variants, analysis, checked by people
Funnel: Research · Comparison · Enquiry or purchase · Return
Your ad can appear in conversations like these, and with GEO you are mentioned in the answer. Not every industry may advertise in ChatGPT, we check that before the first euro.
Example illustrations, not real campaigns. ChatGPT Ads are always labelled as sponsored by OpenAI. As of October 2026.
People who buy today ask an AI assistant first. The answer comes as text, not as ten blue links. If you do not appear there, you drop out of the research before anyone visits your website.
Illustrative example, not a real campaign.
The ad appears while someone is asking, matched to the conversation. Not weeks later in the feed.
In Austria, Germany and Switzerland the channel has been open since the end of August 2026. Most companies are still evaluating it.
GEO is optimisation for AI answers. It makes sure assistants also mention and cite you on their own.
We test more variants, analyse faster and get from idea to test more quickly. Clear rules apply to data and approvals.
Not every industry is allowed to advertise in ChatGPT. We clarify approval before any budget runs.
Then we expand, adjust or stop. The numbers decide, not opinions.
| Question | As of October 2026 |
|---|---|
| Since when? | Since the end of August 2026, trade media cite 24 August |
| Where? | 31 European markets, including Austria, Germany and Switzerland |
| Who sees the ads? | Users of the Free and Go versions, labelled as sponsored |
| How are ads delivered? | Based on the content of the conversation, in Europe without personalisation and without custom audiences |
| How are they booked? | Self-serve for eligible advertisers, certain industries only with approval |
The channel is changing quickly. We review these details every quarter. More in our article on ChatGPT ads in Austria and Switzerland (in German).
Read the article (in German)ad.boutique is an AI marketing agency with an office in Vienna and a base in Zurich.
As a ChatGPT ads agency and GEO agency (generative engine optimisation), we run ChatGPT ads and make your offer visible in AI answers. We also build AI into your team's workflows.
The starting point, free of charge and without a contract. You learn whether your industry may advertise in ChatGPT, how AI assistants answer about you today and whether a test is worthwhile.
A four-week test with a clear answer at the end. We write the ads from your customers' questions and build the landing page behind them. The account stays yours.
So that AI assistants mention you without an ad as well. We measure this against a fixed list of questions from your target group, before and after.
We use AI where it makes us faster, for example for creative variants, analysis and research into search intent. A person checks every result.
In ChatGPT, too, the right message at the right moment is what counts. That is exactly what we have been testing for years, with €16.7m in ad budget we have managed for clients.
Anyone with access can advertise in ChatGPT. What matters is the right message in the right conversation and measurement you can trust.
In Europe, ads are delivered based on the content of the conversation, without custom audiences. That is why we write ads from your customers' typical questions.
Only the test shows which sentence moves people, in ChatGPT too. That is why several ads always run against each other.
Whether you are mentioned in AI answers is something we measure against the same questions, before and after, rather than by gut feeling.
Not every industry is allowed to advertise in ChatGPT. Without approval, there is no campaign.
The results appear in the same dashboard. After four weeks we decide whether to continue, expand or stop.
We check approval and how AI assistants answer about you today, and send you the report by email, usually within 5 working days.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Your live dashboard shows enquiries or purchases, costs and revenue from all channels at a glance. Ad numbers are updated daily. After four weeks we decide together whether to continue, expand or stop. Shown here with demo data.
The essentials at a glance.
Leads: received in the system, without duplicate submissions · Ad spend: per ad account
The process as a weekly loop: what comes from you feeds into our work. The 5 steps run in order every week, and that produces what you get.
We only run ads in ChatGPT. Whether you are mentioned without an ad is something we check in all four.
Against a fixed list of questions from your target group, checked every month in ChatGPT, Perplexity, Gemini and Google AI Overviews, before and after. We measure ChatGPT ads down to the individual ad.
Free AI visibility checkIn your live dashboard, right next to Meta and Google. After four weeks we decide together whether to continue, expand or stop.
See what the dashboard looks likeWe add question-and-answer content, structured data for organisation, services and FAQ, and an llms.txt. The ChatGPT ad account remains yours.
Michael Rohrmeier talks (in German) about working with ad.boutique: brand, website, performance and content from a single team.
Michael Rohrmeier, Founder and CEO, IB-7
No dashboard that nobody reads. We go through the numbers together, including the ones that did not work.
Whoever writes the ads for your situations also knows the numbers behind them and sits with you in the call.
Steve
Performance Manager
Builds the account and reads in which conversations your ad gets clicked.
Constantin
Design
Builds the ad and the page behind it: clear, calm, no detours.
Philipp
Sales
Clarifies before the start whether your industry may advertise, and obtains approval.
Daniel Hayden
Founder
Writes the scenarios with you and is accountable for the recommendation at the end.
We do not bill by the hour or tie you into a blind annual contract. You start with a fixed-price POC. The metric we are judged by is agreed in advance.
Recommended to start
Week 1Week 12: evaluation
12 weeks at a fixed price, with one output KPI as a shared goal, also without an ongoing performance mandate.
Ongoing support
Month by monththe longer, the cheaper
Ongoing support with the same team.
Skin in the game
Fixed fee covers costsProfit only with growth
The fixed fee only covers our costs. We only make a profit through a share once your company grows.
Mainly e-commerce and SaaS
A share of additional revenue above a baseline that we measure together beforehand.
Start-ups and scale-ups
A reduced fixed fee in exchange for real or virtual equity.
Terms discussed in person. Whether a share makes sense is something we check together before the start.
See the Boutique OfferTell us your industry, offer and expectations in two minutes. Within one day you find out whether you may advertise in ChatGPT and whether a test is worth it.
The account remains yours. We write the scenarios in which your offer is the answer and build ads, page and measurement.
Several ads run against each other, and every week we go through the numbers with you. At the end you know whether the channel is worth it for you.
You answer three short questions and pick a time. We check in advance whether your industry may advertise.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and WebWe usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
At ad.boutique, AI marketing means two things: visibility where people ask AI assistants, meaning ChatGPT ads and GEO, and AI as a tool in our own marketing, for example for more creative variants in testing. People choose the final content. We label AI content on request, and we always comply with statutory labelling obligations (for example Art. 50 of the AI Act).
ChatGPT ads are paid ads labelled as sponsored that appear in ChatGPT in line with a user's question. They reach people at exactly the moment they are preparing a decision.
GEO, generative engine optimisation, makes sure that AI assistants such as ChatGPT, Perplexity or Google AI Overviews mention your company in their answers. SEO aims for rankings in classic search, GEO for mentions and citations in AI answers, for example through clear question-and-answer content, verifiable figures, structured data and mentions on other sites.
No, not every industry is allowed without restrictions, for example finance and health topics have their own rules. ad.boutique checks this before the start, and without approval there is no campaign.
You measure visibility in AI answers with a fixed list of questions your target group asks, and regularly check whether and how ChatGPT, Perplexity, Gemini and Google AI Overviews mention you. That turns a feeling into a number you can compare over time.
AI assistants recommend companies they can clearly identify and back up with sources. That requires short, factual answers to real customer questions on your website, clean structured data and mentions on trustworthy third-party sites.
Yes, at ad.boutique ChatGPT ads and GEO can be booked separately as part of AI marketing, even without an ongoing performance mandate. For existing clients they can be integrated directly into the existing dashboard.
An AI marketing agency gets brands to where people ask questions today: into the answers of ChatGPT, Perplexity, Gemini and Google AI Overviews. ad.boutique from Vienna and Zurich runs ChatGPT ads for this, does GEO for mentions without an ad and uses AI in campaign workflows, with every result checked by people. The starting point is the free AI visibility check.
ad.boutique runs ChatGPT ads for companies in Austria, Germany and Switzerland, managed from Vienna and Zurich. Before the start we check in the free suitability check whether your industry may advertise. We measure the ads in the same dashboard as Meta and Google.
Since the end of August 2026. OpenAI extended advertising to 31 European markets, including Austria, Germany and Switzerland, and trade media name 24 August 2026 (as of October 2026).
You set the media budget yourself and pay it directly to OpenAI, and ads are served in an auction. Our work for the test is a fixed model with no commitment beyond it, and the suitability check beforehand is free. We give you concrete figures in the intro call, because the channel is changing quickly right now.
According to OpenAI, personalised ads and custom audiences from customer lists are not available in the EEA and Switzerland for now. Ads are served based on the content of the conversation. That is why we write the ads from typical questions instead of relying on audiences.
ad.boutique does GEO from Vienna and Zurich. We measure against a fixed list of questions and work with question-and-answer content, structured data and mentions on other sites. We measure monthly in ChatGPT, Perplexity, Gemini and Google AI Overviews, for each question before and after.
Make sure you appear as a source in the answer itself. For that you need short, verifiable answers to real customer questions, structured data and clear pages for each topic. And you measure mentions as well as clicks. More on this in the insights article on AI Overviews.
For teams with their own marketing department there is our strategy consulting. We build workflows for research, copy and creative variants, set rules for data and approvals and train your team with templates. We test new tools on our own campaigns first.
Where the law requires it, for example for realistic AI depictions of people under the EU AI Act. OpenAI always labels ChatGPT ads themselves as sponsored. A person at ad.boutique checks every AI result before it goes live.
Then the report says so after four weeks, with the recommendation to stop. No more budget goes into a channel that does not pay off for you. You keep the list of questions, the before-and-after status and the content on your website.
First changes often show after a few weeks, and they become reliable over months. We measure against a fixed list of questions and show you the before-and-after status for each question, instead of selling a feeling.
