AI visibility check: does ChatGPT mention your brand?
Free: we ask your customers' questions in ChatGPT, Perplexity and Gemini and show you where you are mentioned and who appears instead.
Is your brand mentioned in AI answers? The report arrives by email.
Your email address and website are enough. We get in touch personally, ask your customers' questions in four AI assistants and send you the report by email, usually within 5 working days. Free of charge, without a contract, no access to your accounts needed.
Step 1 of 5
A few questions about your setup, your contact details only at the end. You will receive your results as a PDF report by email.
What is an AI visibility check? A measurement, not a gut feeling.
In short: An AI visibility check measures whether your brand appears in the answers of ChatGPT, Perplexity, Gemini and Google AI Overviews when customers ask about your service. It shows who is mentioned instead and which sources the answers come from. From that follows what you need to change to be mentioned.
More and more people ask an AI assistant before they search: "Which agency in Vienna runs Google Ads?", "Which developer in Vienna has flats available?", "Which tax adviser specialises in start-ups?". If you are missing from the answer, you are not compared. Whether you are mentioned can be measured, with a fixed list of questions, repeated and dated.
How do AI assistants choose their sources?
Every assistant works differently. What they all have in common: they prefer to mention brands that are described clearly on many independent sites, and pages that answer a question directly.
| Assistant | Where the answer comes from | What helps you |
|---|---|---|
| ChatGPT (search) | Web search with its own crawler (OAI-SearchBot), plus the model's knowledge | Allow the crawler in robots.txt, mentions in lists and directories, clear company details |
| Perplexity | Its own web search (PerplexityBot), cites many sources as footnotes | Up-to-date, quotable pages with clear answers and evidence |
| Gemini | Google Search as the basis | Good Google rankings, a complete Google Business Profile |
| Google AI Overviews | Only indexed pages that also qualify as a normal search result | Classic SEO, internal linking, pages without technical blocks |
What you can check yourself right now
- Ask yourself: Put three questions your customers would ask into ChatGPT and Perplexity. Note who is mentioned and which pages are linked.
- robots.txt: Does it block GPTBot, OAI-SearchBot, PerplexityBot or ClaudeBot? Then the assistant cannot read your site.
- Company details: Are name, address and services written the same way on your website, Google Business Profile, LinkedIn and in directories?
- Answer paragraphs: Is there a paragraph on your site that answers the most important customer question in two sentences, with your name and your location?
We run the full check with fixed questions, competitors and sources for you, free of charge. How we continue afterwards is described on our page AI marketing.
What is in the report? Four parts, all with evidence.
Mentions per question
A fixed list of questions, phrased the way your customers ask them, per assistant: mentioned or not, in which position, in which context.
- Questions on service, location and comparison
- ChatGPT, Perplexity, Gemini, AI Overviews
- Mentioned yes or no, position in the answer
Who is mentioned instead
Which competitors appear in the answers and what they have in common, for example entries in lists, reviews or their own pages on the topic.
- Competitors per question
- Patterns behind the mentions
Sources of the answers
Which pages the assistants build their answers from: directories, comparison lists, press, forums or websites. That is usually where the fastest lever lies.
- Cited sources per answer
- Missing listings and profiles
- Wrong or outdated information
Your website
Whether AI crawlers are allowed to read your site, whether name, address and services are unambiguous and whether there are paragraphs that answer a question directly.
- robots.txt and AI crawlers
- Structured data and entity
- Answer paragraphs and FAQ
How does the check work? Three steps, no access needed.
- Today
Email and website
That is all we need. If you like, name two or three competitors and the region you sell in.
- Next
Asking and evaluating
We ask a fixed list of customer questions in ChatGPT, Perplexity, Gemini and Google AI Overviews and record every answer with its sources.
- Usually 5 working days
Report with the biggest levers
Where you are mentioned, where you are not, who is mentioned instead and which steps close the gap. A call about it is optional.
Questions about the AI visibility check.
What is an AI visibility check?
An AI visibility check (also called a GEO audit) measures whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand when customers ask about your service. ad.boutique in Vienna and Zurich asks a fixed list of customer questions, records every answer with its sources and sends you the report by email, free of charge.
What does the GEO audit cost?
Nothing. The check is free and without a contract. If you want support with GEO afterwards, we discuss it in an intro call. For our work there is a fixed model instead of hourly rates.
Do you need access to my accounts?
No. Your email address and the address of your website are enough for the check. We review publicly visible answers and sources, and we change nothing in your accounts or on your website.
Why does ChatGPT not mention my brand?
Usually mentions are missing on the pages the answers are built from: comparison lists, directories with reviews, press and pages that answer the question directly. There are also technical reasons, for example when robots.txt blocks crawlers such as OAI-SearchBot. The check shows which reason applies to you.
Is the result the same every time?
No, AI answers vary from query to query. That is why we work with a fixed list of questions and repeat the queries instead of drawing conclusions from a single answer. The report states the date of every measurement.
What is the difference between SEO and GEO?
SEO gets your page into the search results, GEO (generative engine optimization) gets your brand into the answers of AI assistants. The two are connected: Google AI Overviews only uses indexed pages, and many assistants rely on web search. GEO adds mentions on third-party sites and quotable answers to SEO.
Which agency does GEO in Vienna?
ad.boutique does GEO from Vienna and Zurich, for companies in Austria, Germany and Switzerland and for international brands entering the DACH market. The starting point is this free check, after which we measure monthly with the same list of questions, before and after. More on our AI marketing page.