Skip to content
Enquire
All cases
Guests of the Kommunale Sommergespräche in a beer garden under trees

592,000 impressions among decision-makers for a flagship event.

Kommunalkredit Austria · Finance and Issuers · Google, LinkedIn, social media

Book an intro call

The client, the starting point.

  • Kommunalkredit Austria

    Kommunalkredit Austria is a specialist bank for energy and infrastructure. The Kommunale Sommergespräche (municipal summer talks) in Bad Aussee are its flagship event.

  • The challenge

    Making a B2B event known among decision-makers without wasting budget on the wrong people.

  • The strategy

    A campaign in three stages with four key themes: trust, interest, registration. Google and LinkedIn reach the decision-makers. The videos from the event provide content for the whole year.

What we did.

  1. Campaign in three stages

    Before the event we build trust, spark interest and secure the registration, with four key themes.

  2. Google and LinkedIn

    Performance Max, Search and LinkedIn, aimed at decision-makers in infrastructure.

  3. Video production on site

    Interviews, an aftermovie and a recap provide social content until the next event.

  4. Social media and content

    A social media and content strategy built around the event.

How it
looks now.

Photos and films from the event carry the communication through the year.

Films with sound

The creatives, from the project.

KSG 2026 creative with a speaker visual: Where Europe thinks ahead, 3 to 4 September 2026
Kommunale Sommergespräche ad creative: aerial view of a mountain lake in the Salzkammergut, headline Where decision-makers meet ideas, portrait format
Kommunale Sommergespräche ad creative: speaker announcement Christian Lindner, portrait format
Panel discussion in front of the Kommunale Sommergespräche backdrop
Speaker with a microphone at the Kommunale Sommergespräche
Speaker with a microphone in the beer garden
Guests in conversation at the Kommunale Sommergespräche
Guests in the beer garden at the Kommunale Sommergespräche
KSG 2026 creative with a speaker visual: Where Europe thinks ahead, 3 to 4 September 2026
Kommunale Sommergespräche ad creative: aerial view of a mountain lake in the Salzkammergut, headline Where decision-makers meet ideas, portrait format
Kommunale Sommergespräche ad creative: speaker announcement Christian Lindner, portrait format
Panel discussion in front of the Kommunale Sommergespräche backdrop
Speaker with a microphone at the Kommunale Sommergespräche
Guests in the beer garden at the Kommunale Sommergespräche
Speaker with a microphone in the beer garden
Guests in conversation at the Kommunale Sommergespräche

What counts, at a glance.

  • impressions among infrastructure decision-makers

    592,000

  • CTR of the headline Kommunale Sommergespräche (2025)

    23.7%

  • higher click rate for the speaker visual

    3x

What we learned.

  • Faces beat locations: the speaker visual got almost three times as many clicks.

  • Content created on site carries the communication until the next event.

Next case.

    All cases

    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique

    Image credits: Photos and films: © ad.boutique