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Roof garden with pergola, visualisation of a real estate investment

5 years of partnership across performance, video and dashboard.

IFA und IFA Invest · Finance and Issuers · Google, LinkedIn, print

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The client, the starting point.

Services
Performance Marketing, Content Production, Tracking & Daten

  • IFA und IFA Invest

    IFA Institut für Anlageberatung and IFA Invest belong to the Soravia Group and market Bauherrenmodell property investments and a sustainability bond. IFA has been on the market for decades and has delivered many projects.

  • The challenge

    Marketing investments that need explaining, such as the Bauherrenmodell and a bond, across many channels while measuring cleanly which placement leads to subscriptions.

  • The strategy

    Ongoing campaigns on Google and LinkedIn, property campaigns for each project and a tracking system that attributes every placement through to the subscription. A dedicated dashboard replaces the monthly report.

What we did.

  1. Always-on on Google and LinkedIn

    Google brand, Google investment options and LinkedIn for Bauherrenmodell investments, all year round.

  2. Property campaigns with Performance Max

    Separate campaigns for each project, for example Baumstadt and Im Haidgattern.

  3. Bond and image campaign

    The sustainability bond on Google and LinkedIn, plus the Bauherrlich image campaign across Google, LinkedIn and print.

  4. Video that explains

    Short videos and the explainer video Bauherrenmodell simply explained.

  5. IFA Lead Analytics

    A client dashboard with subscription volume and daily data delivery, plus Matomo tracking for every placement.

How it looks now.

A dashboard instead of a monthly report: IFA sees every day which placement leads to subscriptions.

IFA Bauherrenmodell ad creative: rendering of the Baumstadt residential building in Floridsdorf with project logo, portrait format
IFA Bauherrenmodell Baumstadt ad creative: Your investment in Vienna, portrait format
IFA AG sustainability bond ad creative with a badge for the tax-free profit allowance, portrait format
IFA sustainability bond ad creative in landscape format with a collage of a residential building and a family
Still from a video interview about the Bauherrenmodell
Still from a video interview: a Bauherrenmodell
IFA Bauherrenmodell ad creative: rendering of the Baumstadt residential building in Floridsdorf with project logo, portrait format
IFA Bauherrenmodell Baumstadt ad creative: Your investment in Vienna, portrait format
IFA AG sustainability bond ad creative with a badge for the tax-free profit allowance, portrait format
IFA sustainability bond ad creative in landscape format with a collage of a residential building and a family
Still from a video interview about the Bauherrenmodell
Still from a video interview: a Bauherrenmodell

What counts, at a glance.

  • partnership

    5 years

  • ROAS in the previous period (30 days)

    27.0

What we learned.

  • A dashboard that shows subscription volume every day replaces monthly reporting.

  • Clean tracking for each ad makes print, press and newsletters comparable with paid.

  • Video explains complex products better than any ad.

Next case.

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    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique