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Roof terrace with lounge and a view of the Vienna skyline, visualisation

215 enquiries in 30 days, with Instant Forms and project websites.

WINEGG · Real Estate

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The client, the starting point.

Industry
Real Estate

  • WINEGG

    WINEGG develops and markets new-build projects in Vienna for owner-occupiers and investors.

  • The challenge

    Good enquiries rather than volume, for several projects at the same time.

  • The strategy

    Meta with Instant Forms, plus dedicated project websites and landing pages. We address investors and owner-occupiers separately.

What we did.

  1. Project websites and landing pages

    Dedicated pages for projects such as Grand Garden and The Arik.

  2. Meta per project

    Instant Forms and separate messages for investors and owner-occupiers.

  3. Google Ads and print

    Google for The Arik, plus print folders.

How it
looks now.

Website

Brand and print

  • The Arik print folder: cover with facade rendering at dusk

The creatives, from the project.

Ad creative for The Arik: top-floor apartment with terrace in the evening light, headline buy an apartment this close to the 7th district
Ad creative for a Viennese developer: apartment with dining area and courtyard, portrait 9:16
Rendering of The Arik: street facade at dusk, small caption at the bottom
Story creative for The Arik: courtyard at night, quiet living right by the park
Story creative for Grand Garden: period facade with trees, headline stylish living with a 1,000 m² courtyard
Story creative for The Arik: summer starts at home, roof terrace
Ad creative for a Floridsdorf residential project: top-floor bedroom with floor plan, portrait 9:16
Ad creative for a Viennese developer: 2 rooms with outdoor space, portrait 4:5
Ad creative for The Arik: top-floor apartment with terrace in the evening light, headline buy an apartment this close to the 7th district
Ad creative for a Viennese developer: apartment with dining area and courtyard, portrait 9:16
Rendering of The Arik: street facade at dusk, small caption at the bottom
Story creative for The Arik: courtyard at night, quiet living right by the park
Story creative for Grand Garden: period facade with trees, headline stylish living with a 1,000 m² courtyard
Story creative for The Arik: summer starts at home, roof terrace
Ad creative for a Viennese developer: 2 rooms with outdoor space, portrait 4:5
Ad creative for a Floridsdorf residential project: top-floor bedroom with floor plan, portrait 9:16

What counts, at a glance.

  • Enquiries in the last 30 days

    215

  • per Google conversion (The Arik)

    €4.95

  • Google conversions The Arik, conversion rate 8.38 %

    1,108

What we learned.

  • A dedicated project page brings enquiries with more intent than an Instant Form on its own.

Next case.

    All cases

    A similar goal? Let's talk.

    You answer three short questions and then pick a time. One contact person, no call centre.

    Get in touch in three steps.

    An honest assessment and one point of contact instead of a call centre.

    Step 1 of 3

    1. current: Industry & budget
    2. next: Contact
    3. next: Appointment
    Industry
    Monthly media budget
    When would you like to start?

    Confidential: we sign your NDA before any data is exchanged.

    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique

    Image credits: Renderings: WINEGG