Enquiries from across the country for the lakeside project.
Seeresidenz Gmunden · Real Estate · July 2024 to December 2025 · Meta, Google Search, landing page
Seeresidenz Gmunden
Seeresidenz Gmunden is a premium project on Lake Traunsee, one of several projects of the group that we ran in parallel. People who buy here rarely live around the corner.
The challenge
There was reach, but enquiries came in unevenly and at a high cost.
What we did.
Meta and Google as a pair
Meta creates demand with visuals of the lake, Google Search captures it.
Nationwide instead of regional
Second homes and investment buyers as the audience.
The lake as the argument
The price as a filter, the floor plan only on the page.
One lead logic for the group
Several projects with the same attribution right through to the enquiry.
How it
looks now.
The lake in portrait format: mood shots from the water, built for the feed.
Creatives
What the client says.
„Your professional and reliable way of working has contributed significantly to the success of our projects so far.“
What we learned.
Reach is cheap, enquiries are the proof.
Meta and Google are not either-or, they are a pair.
The online share of enquiries is the metric you steer a group by.
A similar goal? Let's talk.
You answer three short questions and then pick a time. One contact person, no call centre.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique