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Growing into Central and Eastern Europe? Vienna is the natural base.

Vienna sits between the German-speaking markets and Central and Eastern Europe. ad.boutique builds your campaign, tracking and reporting system in DACH first and then rolls it out to the CEE markets you choose.

Book an expansion callHow we work

Many international companies run Central and Eastern Europe from Vienna. For marketing, that means one team that builds a system once: account structure, consent and tracking, creatives and a live dashboard, proven in Austria and Germany and then adapted per CEE market, with local language copy agreed per country.

What does ad.boutique do for CEE? A system you can roll out.

  1. DACH as the proof market

    We prove offer, creatives and funnel in Austria and Germany, where our team works every day.

    • Austria and Germany first
    • One output KPI agreed before the start
    • Numbers comparable per market

  2. Roll-out per country

    Campaigns per country on Meta and Google, with the same naming, tracking and reporting.

    • Country-level campaigns
    • Consent and Conversions API per site
    • Budgets per market

  3. Local language copy

    German and English come from our team. For CEE languages we agree with you how copy is produced and checked.

    • Language plan per country
    • Review by native speakers
    • Message match from ad to page

How does a CEE roll-out with us run? Prove, then roll out.

  1. Week 1

    Expansion call

    Markets, products, operations, languages and the number that counts.

  2. Weeks 1 to 12

    POC in DACH

    Set-up and campaigns in Austria or Germany, Monday reviews.

  3. From month 4

    First CEE market

    Same system, local copy, new budget, compared side by side.

  4. Ongoing

    Next markets

    Add countries as the numbers allow.

What should you know about CEE? Many markets, many languages.

Central and Eastern Europe is a group of different markets, languages and currencies. These points shape how we plan a roll-out. General information as of November 2026, not legal advice.

Many markets

  • EU members and others: most CEE countries are EU member states, so the GDPR applies, while national rules on cookies and email marketing differ.
  • Currencies: some CEE countries use the euro, others their own currency, for example Czechia, Hungary and Poland. Prices, feeds and budgets need planning per currency.
  • Languages: each market needs copy in its own language. English works for some B2B audiences, rarely for consumers.

Why DACH first

Our team works in German and English every day, so we prove the model in Austria or Germany and roll out with the same structure. Read more in European expansion, performance marketing or contact us.

Planning Central and Eastern Europe? Let's clarify it in 30 minutes.

Meet us in central Vienna or by video. We tell you honestly which markets we would start with and where you need local partners.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Questions about CEE marketing from Vienna.

Why run CEE marketing from Vienna?

Because Vienna is close to the CEE capitals and to the German-speaking markets, and many international companies already manage the region from here. One team can build the system in DACH and roll it out to CEE.

Which CEE languages do you produce?

Our team produces German and English. For Czech, Slovak, Hungarian, Polish or other languages we agree with you how copy is produced and reviewed by native speakers.

Do you have CEE cases?

Our published cases come from the German-speaking markets. We tell you honestly in the intro call what we have done and where a local partner makes sense.

Does the GDPR apply in CEE?

Yes, in all EU member states of the region, for example Czechia, Slovakia, Hungary, Poland, Slovenia and Croatia. National rules on cookies and email marketing still differ.

How do we start?

With a 12-week POC at a fixed price, usually in Austria or Germany, and one output KPI agreed before the start.