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Translated ads do not sell. Localised ones do.

ad.boutique localises your marketing for German-speaking buyers: ads, videos, landing pages and emails, rewritten for Germany, Austria and Switzerland by a team that writes German every day.

Book an intro callGet a free German copy check

Marketing localisation for DACH means more than translation: the offer, the tone (formal or informal), the proof points, units, dates and spelling and the legal texts must fit German-speaking buyers. Swiss copy uses ss instead of the sharp s, Austrian copy uses Austrian words where it matters.

What does ad.boutique localise? Everything the buyer sees.

  1. Ads and videos

    Hooks, headlines, subtitles and voice-overs rewritten in German, tested against each other every week.

    • Native German copy
    • Subtitles and on-screen text
    • Weekly creative tests

  2. Landing pages and shops

    Pages that carry the same promise as the ad, with German product facts, reviews and conditions.

    • Message match from ad to page
    • Swiss and Austrian variants
    • Legal notice and consent checked

  3. Emails and funnels

    Confirmation, welcome and nurture emails in German, with consent texts that match local rules.

    • Double opt-in where needed
    • Tone of voice guide in German
    • Formal or informal, consistently

How does localisation with us run? From source to tested German.

  1. Week 1

    Check

    We review your current German or English material and the markets you target.

  2. Week 1 to 2

    Tone of voice

    Formal or informal, key terms, claims that work and claims to avoid.

  3. Weeks 2 to 4

    Rewrite

    Ads, pages and emails in German, with Swiss and Austrian variants where needed.

  4. Ongoing

    Test

    Variants tested in campaigns, winners kept, losers replaced.

What should German copy get right? Five details that buyers notice.

These details decide whether German-speaking buyers trust your copy. General information as of November 2026, not legal advice.

Five details

  • Spelling per market: written Swiss German uses "ss" instead of the sharp s (Swiss Standard German), and Austrian German has its own vocabulary.
  • Formats: decimal comma and thousands point (1.234,50), dates as day.month.year, 24-hour time.
  • Tone: formal "Sie" or informal "du", chosen once and kept everywhere.
  • Proof: German buyers look for facts, reviews, references and clear conditions.
  • Legal texts: legal notice (§ 5 DDG in Germany), privacy notice, consent texts and, for email marketing, prior consent (§ 7 UWG).

Related

See Germany, Austria, Switzerland, content production and social media. Back to the expansion overview or contact us.

Have we written in several languages? Real numbers from our cases.

  1. iSi Twist'n SparkleGerman, English and French on one launch site4languages, one launch for Messe Frankfurt
  2. DaPhiSix pages in two languages12weeks from kick-off to handover
  3. Northpoint AdvisorsA consultancy told in German and English2languages, one story
View all cases

Does your German copy sell? The findings arrive as a report by email.

We review your German ads, landing pages and emails for tone, proof, spelling and legal basics, for Germany, Austria or Switzerland. You usually receive the report within 5 working days. Free of charge and without a contract.

Step 1 of 4

What should we review?

A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.

Need German that sells? Let's clarify it in 30 minutes.

Answer three short questions and pick a time, in Vienna, in Zurich or by video.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Questions about marketing localisation for DACH.

What is marketing localisation?

Marketing localisation adapts ads, pages and emails to a market's language, culture, rules and buying habits, instead of translating them word for word. For DACH that means German copy written for Germany, Austria or Switzerland.

Should we use Sie or du?

Both are possible. Many consumer and tech brands use du, banks and B2B often use Sie. What matters is choosing once and keeping it consistent everywhere.

Is one German version enough for all of DACH?

Often one German master works, with variants for Switzerland (ss instead of the sharp s, some words) and Austria where your audience expects it.

Can AI translate our ads?

AI helps us with variants and speed, but every final text is written or checked by people who speak German natively and know the market.

Do you localise into other languages?

Our team writes German and English. For other languages we agree with you in the intro call how copy is produced and checked.

How do we start?

With a free German copy check or a 12-week POC at a fixed price with one output KPI.