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Marketing in Europe, consent first. And campaigns that still learn.

ad.boutique sets up marketing for international brands that respects the GDPR and the Swiss revFADP: consent before tracking, clean server-side conversion data, compliant email opt-ins and lead data handled in the EU.

Book an intro callGet a free consent and tracking check

GDPR-compliant marketing means tracking only after consent, clear privacy information, prior consent for email marketing in most cases, contracts with every processor and data transfers on a legal basis. Done well, campaigns still learn: consent mode and server-side conversions keep the signal from people who agreed.

What does ad.boutique set up? Consent, data, campaigns.

  1. Consent and tracking

    Consent banner, Google consent mode and Meta Conversions API configured so nothing fires before consent.

    • Consent before every tracker
    • Consent mode for Google
    • Conversions API for Meta

  2. Lead and email flows

    Forms with separate, unticked opt-ins, documented consent and confirmation emails.

    • Separate opt-in for newsletters
    • Consent text stored with each lead
    • Lead CRM with live dashboard

  3. Processes

    We sign your NDA before the first data exchange and a data processing agreement under Art. 28 GDPR where we process data for you.

    • NDA before data exchange
    • Data processing agreement
    • Access logged per person

How does a consent and tracking set-up run? Check, fix, measure.

  1. Week 1

    Check

    We review what fires when, which consents you collect and how conversions reach the platforms.

  2. Weeks 1 to 2

    Fix

    Consent banner, tag set-up, server-side events, form opt-ins.

  3. Weeks 2 to 4

    Verify

    Test with and without consent, compare platform and shop data.

  4. Ongoing

    Measure

    Live dashboard, campaigns learning from consented data.

Which rules apply to marketing in Europe? The short list.

The main rules for marketing in Europe and Switzerland. General information as of November 2026, not legal advice.

EU

Email marketing

  • Germany: prior express consent for advertising emails, § 7 UWG.
  • Austria: prior consent for email and SMS advertising, § 174 TKG 2021 (ministry explanation).

Switzerland

The revFADP applies since 1 September 2023, supervised by the FDPIC.

Platforms

Google uses consent mode signals for EEA traffic. See how we work, performance marketing in Europe, the expansion overview or contact us.

Does your tracking respect consent? The findings arrive as a report by email.

We check what your site loads before and after consent, how conversions reach Meta and Google and how your forms collect opt-ins. You usually receive the report within 5 working days. Free of charge, not legal advice.

Step 1 of 5

What is already set up for tracking?

Tap everything that applies.

A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.

Want marketing that is fast and compliant? Let's clarify it in 30 minutes.

Answer three short questions and pick a time, in Vienna, in Zurich or by video.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Questions about GDPR-compliant marketing.

What is GDPR-compliant marketing?

It is marketing that only tracks people after consent, informs them clearly, collects valid consent for email marketing and handles personal data on a legal basis with proper contracts. ad.boutique sets this up for campaigns in Europe and Switzerland.

Do campaigns still work with consent first?

Yes. Fewer people are tracked, but consent mode and server-side conversions keep the signal from those who agree, and campaigns optimise on that data.

Do we need consent for email marketing?

In Germany and Austria, advertising emails generally need prior consent, with narrow exceptions for existing customers. We set up separate, unticked opt-ins.

Does the GDPR apply in Switzerland?

Switzerland has its own revFADP. The GDPR can apply in addition if you target people in the EU.

Where is our data stored?

Our client platform runs on servers in the EU, and every person only sees the clients and data they work on.

Is this legal advice?

No. We set up marketing and tracking in line with the rules and work with your legal advisers, who confirm the legal side.