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Performance marketing across Europe. One system, every market comparable.

ad.boutique runs performance marketing for international brands in Austria, Germany, Switzerland and other European markets: campaigns per country, creatives tested every week, tracking with consent first and every number live.

Book an intro callGet a free account audit

Performance marketing in Europe works best as one system: the same account structure and naming in every country, consent-first tracking with server-side conversion data, local creatives tested every week and one dashboard that compares markets. We have managed €16.7m in ad budget across our clients and channels.

What does ad.boutique run for you? Channels, creatives, data.

  1. Campaigns per market

    Meta, Google Search, Shopping and Performance Max, LinkedIn and ChatGPT ads, set up per country with budgets you control.

    • Few campaigns, clear structure
    • Country and language targeting
    • Budgets per market

  2. Creative testing

    New concepts every week, produced in Vienna, in German and English, judged by numbers.

    • Video, UGC and creator content
    • Concepts, not colour tests
    • Message match from ad to page

  3. Data you can trust

    Consent mode, Conversions API and CRM feedback, so platforms learn from real purchases and deals.

    • Consent first
    • Lead CRM with feedback to Meta and Google
    • Live dashboard from day 1

How do we start? Audit, set-up, test, scale.

  1. Week 1

    Audit and goal

    We review accounts and tracking and agree one output KPI.

  2. Weeks 1 to 3

    Rebuild

    Structure, tracking, first creatives, markets in priority order.

  3. Weeks 3 to 12

    Test

    Monday reviews, new creatives every week, budgets moved to what works.

  4. After week 12

    Scale

    More budget and more markets for what the numbers support.

What is special about paid media in Europe? Consent, transparency, languages.

Paid media in Europe follows the same platforms as elsewhere, with stricter rules on data and transparency. General information as of November 2026, not legal advice.

Consent and measurement

  • Consent first: under the GDPR and the ePrivacy Directive, cookies and pixels need consent.
  • Google consent mode: Google uses consent mode signals for measurement and personalised ads in the EEA.
  • Server-side data: conversions sent from your server or CRM help campaigns learn from consented, real results.

Transparency

Under the Digital Services Act, very large platforms keep public ad repositories. Your ads, and your competitors' ads, can be seen there.

Related

Performance marketing, Meta ads, Google ads, Meta ads in Germany and GDPR-compliant marketing. Back to the expansion overview or contact us.

What does it deliver? Real numbers from our cases.

  1. Nordic SpiritA new brand, launched in Austria-36%cost per conversion on Meta after the bidding switch
  2. CONDA CapitalAlmost the same budget, a different structure8.75ROAS, from an initial 2.14, then up to 21.6
  3. Funkhaus Living (Rhomberg)A new generation of creatives cut the cost per enquiry by 48 %€5.47per enquiry, from €10.49
View all cases

Is your account ready for Europe? The findings arrive as a report by email.

We review your campaigns, site and tracking and send you a detailed report by email, usually within 5 working days. Free of charge and without a contract.

Step 1 of 6

What should your marketing deliver above all?

A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.

Scaling paid media in Europe? Let's clarify it in 30 minutes.

Answer three short questions and pick a time, in Vienna, in Zurich or by video.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Questions about performance marketing in Europe.

What does a performance marketing agency for Europe do?

It plans, runs and optimises paid campaigns in several European markets against a measurable goal such as purchases, leads or demos. ad.boutique does this from Vienna and Zurich, with campaigns per country and one live dashboard.

Which channels do you run?

Meta, Google Search, Shopping and Performance Max, LinkedIn, TikTok and ChatGPT ads, chosen by audience and goal.

How do you deal with consent in Europe?

Tracking only runs after consent. We use Google consent mode and server-side conversion data such as the Meta Conversions API, so campaigns keep learning from consented data.

How much budget do you manage?

We have managed €16.7m in ad budget across all clients and channels we have worked on.

How do we start?

With a free account audit or a 12-week POC at a fixed price with one output KPI agreed before the start.