Online marketing check in seven questions, scored instantly.
See instantly which of four levels your marketing is at and where your biggest lever lies. No email, nothing is stored.
How mature is your online marketing? Seven questions, two minutes.
Answer each question honestly. Only you see the result, nothing is stored and nothing is sent.
Question 1 of 7
Do your ad account, analytics and CRM count the same conversions?
All seven questions and the four levels
- Do your ad account, analytics and CRM count the same conversions?Reconcile tracking: get ad account, analytics and CRM to one number and feed qualified enquiries back to Meta and Google.
- How many new creatives do you test per month?Creative testing to a plan: new creatives against each other every week, scale the winners, switch off the losers.
- Where does your ad lead?A dedicated landing page per offer: the same message as the ad, fast on mobile, one form with few fields.
- How do you see your numbers?A live dashboard instead of a PDF: all channels in one place, measured against the one metric that matters to you.
- What do you base budget shifts between campaigns on?Steer budget by results: one decision every week based on cost per qualified enquiry, not per click.
- What happens to a new enquiry?Handle enquiries immediately: routing to the right person, a status in the CRM, a call back the same day.
- Is there one number your marketing is measured by?Set one output KPI: for example qualified enquiries, applicants or revenue, in writing and before the start.
Each question scores 0 to 2 points, 14 at most in total.
- Getting started (0 to 4 points)
- Your setup is currently losing budget in several places. The good news: the first levers work quickly.
- Building up (5 to 8 points)
- The basics are in place, but measurement and control are not keeping up. This is where most of the untapped potential lies.
- Advanced (9 to 11 points)
- You work with data. Now testing volume and pace decide how far you scale.
- Ready to scale (12 to 14 points)
- Your setup is clean. The next step is more budget with a clear KPI, without the cost per result tipping over.
What does an online marketing check cover? Five areas, one result.
In short: An online marketing check reviews the five areas that decide results: measurement, creatives, funnel, control and channels. More budget scales what already works. What does not work only gets more expensive. That is why the check comes before the budget.
The five areas
| Area | The question behind it | How you notice it |
|---|---|---|
| Measurement | Do pixel, Conversions API and CRM count the same results? | Platform and inbox show different numbers |
| Creatives | Do you keep testing different ideas? | The same ads have been running for months, costs are rising |
| Funnel | Does the landing page answer the ad? | Lots of clicks, few enquiries or purchases |
| Control | Are decisions made by results every week? | Reports arrive at the end of the month, decisions even later |
| Channels | Does every channel have a clear role? | Meta and Google both claim the same sales |
What you can do after the check
- "Getting started" and "Building up": Measurement first. Without reliable numbers no algorithm learns, and every decision is a gut feeling. Our page on performance marketing shows how we set up tracking and feed results back to Meta and Google.
- "Advanced": Creatives and funnel. Test more distinct ideas and align the landing page with the ad. More on this under content production.
- "Ready to scale": Scale. What works gets more budget, and new channels follow once the basics hold. How we do this as a performance marketing agency in Vienna and Zurich is described on how we work.
More free tools: the ROAS calculator, the AI visibility check, the Google Ads audit and the Meta ads checklist.
Prefer findings from your own account? The report arrives by email.
We review campaigns, site and tracking and send you a detailed report by email covering every relevant point, usually within 5 working days. Free of charge and without a contract.
Step 1 of 6
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Questions about the online marketing check.
What is an online marketing check?
An online marketing check shows how mature your marketing is in the areas that decide results: tracking, creatives, funnel, control and channels. The ad.boutique self-assessment from Vienna and Zurich asks seven questions and places your result in one of four levels, with the biggest lever first.
What does the check cost?
Nothing. The self-assessment is free and needs no email, and the account audit afterwards is also free and without a contract. For ongoing work there is a fixed model instead of hourly rates, starting with a 12-week trial phase at a fixed price.
Are my answers stored?
No. The self-assessment runs only in your browser, and your answers are neither stored nor sent. Only when you request the audit do we receive your email address and your website.
What is the difference between the self-assessment and the audit?
The self-assessment is based on your answers and shows the direction. In the audit we look into your accounts with read access, review campaigns, site and tracking and send you a detailed report by email with concrete steps.
Which companies is the check for?
For anyone who wants to win customers, enquiries, applicants or investors online: online shops, property developers, issuers, employers and SaaS providers in Austria, Germany and Switzerland. The questions apply equally to Meta, Google and other channels.
Which online marketing agency in Vienna offers a free check?
ad.boutique, an online marketing agency in Vienna with a location in Zurich, offers the self-assessment and a free account audit with a report by email. A call about the findings is optional, even if the answer is no.