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Mountain lake in front of a summit panorama with the slogan Use IT longer, save resources

34 applications in 13 campaign days, at €7.85 each.

CC4 · Recruiting · Meta

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The client, the starting point.

Services
Recruiting-System, Performance Marketing, Web Design
Industry
Recruiting

AI-assisted: some image motifs in the creatives were created with AI.

  • CC4

    CC4 buys, refurbishes and sells used IT hardware. The company was looking for truck drivers and warehouse staff at its site in Vienna-Donaustadt.

  • The challenge

    Traditional job boards delivered hardly any suitable candidates for blue-collar roles.

  • The strategy

    A recruiting landing page with real team photos and screening questions, plus ads on Facebook and Instagram. As soon as there are enough good candidates, the campaign stops.

What we did.

  1. Recruiting landing page

    Real team photos and a screening form instead of a job board listing.

  2. Meta on Facebook and Instagram

    Creatives for truck drivers and warehouse staff, right in the feed.

  3. Dashboard and pre-screening

    Applications flow into an applicant dashboard, followed by a pre-screening call.

  4. Stop rule

    The campaign pauses as soon as there are enough promising candidates.

How it
looks now.

The landing page and creatives speak the target group's language and say clearly what it is about: the job, the pay and the location.

Website

Creatives

  • CC4 recruiting creative: truck driver leaning against the cab, We're hiring! Truck driver (m/f/d), portrait format 4:5Visualisierung
  • CC4 recruiting creative: warehouse worker with glasses in front of a forklift, We're hiring! Warehouse worker (m/f/d), 4:5Visualisierung
  • CC4 ad creative: warehouse worker, your job from €2,178 plus above-scale pay

What counts, at a glance.

  • applications in 13 campaign days

    34

  • per application

    €7.85

What we learned.

  • A stop rule saves budget. The campaign pauses as soon as there are enough good people.

Next case.

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    Who replies to you

    • Florian HörmannManaging Director, Strategy and Performance
    • Daniel HaydenManaging Director, Creative and Web

    We usually reply within 24 hours on working days, personally and without a ticket system.

    Prefer to write? hello@ad.boutique