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Launching your shop in Germany? Built to convert German buyers.

ad.boutique launches international e-commerce brands in Germany, Austria and Switzerland: a Shopify shop in German, a checkout with the payment methods buyers expect, and Meta and Google campaigns measured on revenue or blended ROAS.

Book a launch callGet a free DACH launch check

An e-commerce launch in Germany needs a German shop with clear product facts and reviews, a checkout with PayPal, purchase on account and cards, the legal basics (legal notice, withdrawal right, order button), feeds for Google Shopping and campaigns on Meta and Google measured on revenue. Across the e-commerce accounts we manage, the average ROAS is 5.87×, an average from the past, not a promise.

What does ad.boutique do for your shop launch? Shop, checkout, campaigns.

  1. Shopify shop in German

    A new Shopify shop or a German store for your existing one, with product pages that answer German buyers' questions.

    • Shopify only, migrations to Shopify
    • German product pages and reviews
    • Swiss and Austrian variants

  2. Checkout and conversion

    Payment methods, shipping and returns information and the order button checked against German expectations.

    • Local payment methods
    • Conversion rate optimisation
    • Legal basics checked

  3. Campaigns on revenue

    Meta, Google Shopping and Performance Max, creators and UGC, measured on revenue or blended ROAS.

    • Feeds for Google Shopping
    • Creator and UGC content
    • Live dashboard from day 1

How does a shop launch with us run? Four steps.

  1. Week 1

    Launch call

    Products, margins, logistics, markets and the revenue target.

  2. Weeks 1 to 4

    Shop and tracking

    German store, checkout, feeds, consent and Conversions API.

  3. Weeks 4 to 12

    Campaigns

    Meta and Google live, creatives every week, Monday reviews.

  4. After week 12

    Scale

    More budget, more products, more markets, by the numbers.

What do German online shoppers expect? Payment, rights, facts.

German-speaking online shoppers expect familiar payment methods, clear facts and their legal rights. General information as of November 2026, not legal advice.

Payment

PayPal and purchase on account (invoice) led online payments in Germany in 2023, ahead of direct debit (EHI, Online-Payment 2024, summary). In Switzerland, TWINT is widely used (TWINT).

Consumer rights and shop rules

  • Withdrawal: consumers have a 14-day right of withdrawal for most online purchases (Consumer Rights Directive).
  • Order button: in Germany the button must state clearly that the order is subject to payment (§ 312j BGB).
  • Legal notice: German shops need an Impressum (§ 5 DDG).
  • Consent: tracking only after consent (§ 25 TDDDG).

Related

Shopify and e-commerce, e-commerce marketing, Google ads, Meta ads in Germany, the expansion overview or contact us.

What have we achieved in e-commerce? Real numbers from our cases.

  1. manadental€82 instead of €215 with the product video2.6xlower CPA with creator content
  2. Nordic SpiritNordic Spirit: a new brand in a regulated category7,800orders in month two
View all cases

Is your shop ready for Germany? The findings arrive as a report by email.

We check your shop, checkout, campaigns and tracking against what a launch in Germany, Austria and Switzerland needs. You usually receive the report within 5 working days. Free of charge and without a contract.

Step 1 of 5

Which markets do you want to reach?

A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.

Bringing your shop to DACH? Let's clarify it in 30 minutes.

Answer three short questions and pick a time, in Vienna, in Zurich or by video.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Questions about launching an online shop in Germany.

How do you launch an online shop in Germany?

With a German shop or store version, a checkout with the payment methods German buyers use, the required legal information, product feeds for Google Shopping and Meta and Google campaigns measured on revenue. ad.boutique delivers all of it from Vienna and Zurich.

Which shop system do you work with?

Shopify. Other systems we only handle as a migration to Shopify.

Which payment methods do German shoppers prefer?

PayPal and purchase on account were the most used online payment methods in Germany in 2023, ahead of direct debit, according to the EHI study Online-Payment 2024.

Do you run Amazon for us?

Our focus is your own shop with Meta, Google and creator campaigns. Tell us about your marketplace plans in the intro call and we tell you honestly where we can help.

What KPI do you measure in e-commerce?

Usually revenue or blended ROAS, agreed with you before the start as the shared output KPI.

How do we start?

With a 12-week POC at a fixed price, or a Shopify project if the shop needs building first.