Insights from our work. Practical, with numbers.
What we learn from campaigns in Austria, Germany, Switzerland and beyond, written down for marketing teams and founders.
Articles in English
28 articles
10 Psychological Effects in Marketing and How to Use Them in Ads
Social proof, the IKEA effect, the Carpenter effect, loss aversion, anchoring and more: 10 psychological effects in marketing, briefly explained, with examples.
Daniel Hayden· 6 minAdvertising financial products in Switzerland: what FinSA (FIDLEG) requires
Advertising financial instruments in Switzerland: what FinSA (FIDLEG) says about advertising, prospectuses and key information documents for campaigns.
Florian Hörmann· 8 minAnchoring effect: definition, examples and how to use it in marketing
The anchoring effect explained: why the first number shapes our decisions, examples with reference prices and carousel ads, and how to set anchors fairly.
Daniel Hayden· 3 minB2B SaaS marketing: a guide to predictable demos in the DACH region
B2B SaaS marketing for the DACH market: offer, demo funnel, channels, lead scoring and CRM feedback. How leads turn into predictable demos and ARR.
Florian Hörmann· 15 minCarpenter effect (ideomotor effect): meaning and how to use it in marketing
What the carpenter effect is, why people imitate movements they see or imagine, and how to use it in ads, UGC and calls to action.
Daniel Hayden· 3 minChatGPT Ads in Austria and Switzerland: launch, rules, first learnings
ChatGPT ads in Austria and Switzerland, as of October 2026: what applies since the launch, who may advertise, how to book and measure, and what we have learned.
Florian Hörmann· 7 min
ChatGPT Ads: how advertising in ChatGPT works and who it suits
ChatGPT ads explained: how advertising in ChatGPT works, which industries it suits, which rules apply and how it differs from Google Ads.
Florian Hörmann· 6 minConsent Mode v2: signals, modelling and what you need to check
Consent Mode v2 explained: the four consent signals, basic or advanced implementation, when Google models conversions and how to check your setup.
Martin Haslinger· 6 minConversion rate optimisation: a 14-point checklist for your online shop
The 14 points that most often cost online shops conversions: loading time, trust, product page, checkout, shipping. A CRO checklist to tick off.
Martin Haslinger· 7 minE-Commerce Marketing Strategy: A Guide to Profitable Online Shop Growth
E-commerce marketing that pays off: tracking, channels, creatives, conversion rate and seasonal peaks. With real figures from consumer brands.
Martin Haslinger· 13 minFeeding leads back to Meta and Google: Conversions API and offline import
Why Meta and Google should know which leads became customers, and how: Meta Conversions API, Google offline conversions, CRM status and data protection.
Florian Hörmann· 7 minGenerative Engine Optimization (GEO): how your company gets mentioned in ChatGPT and Perplexity
Generative Engine Optimization explained: how AI assistants choose sources, how GEO differs from SEO and what makes it more likely that you get mentioned.
Florian Hörmann· 7 minHaving a website built: costs, factors and pitfalls
What it costs to have a website built depends on seven factors. Plus the running costs, three pricing models and how to compare proposals.
Daniel Hayden· 5 minHow Much Does Performance Marketing Cost? Cost Factors and Pricing Models
Performance marketing costs depend on a few factors: media budget, scope, creatives, tracking and pricing model. How to estimate it realistically before hiring.
Florian Hörmann· 7 minHow to calculate your marketing budget: backwards from the goal, not by percentage
Calculate your marketing budget in 6 steps: backwards from the goal, percentage of revenue as a cross-check, media and fixed costs kept separate. With an example.
Florian Hörmann· 5 minHow to Market a New-Build Development: The Guide for Property Developers
How to market a new-build development digitally: presales before construction, project landing page, Meta and Google, lead routing. With real project figures.
Florian Hörmann· 14 minIKEA effect: definition, examples and how to use it in marketing
Why we value what we built ourselves: the IKEA effect explained, with examples and how to use it with configurators, quizzes and personalisation.
Daniel Hayden· 2 minMarketing metrics: how to calculate ROAS, CPL and CAC correctly
The key marketing metrics with formula and example: ROAS, break-even ROAS, CPL, CAC, conversion rate and customer value. And which of them counts.
Florian Hörmann· 5 minMeta ad creatives: how many, which formats, how to test them
How many creatives a Meta campaign needs, which formats and concepts work and how to run clean creative tests. Including AI creatives and labelling.
Daniel Hayden· 7 minMultisensory Marketing: How to Create Multisensory Experiences in Advertising
What multisensory marketing is, why multisensory experiences are more powerful and how to combine sound, image, motion and packaging in ads and brands.
Daniel Hayden· 2 minShopify or WooCommerce: costs, effort, decision
Shopify or WooCommerce? A comparison of costs, maintenance, flexibility and marketing, with Shopify's prices for Austria and a rule for making the decision.
Martin Haslinger· 5 minSocial Recruiting: The Guide for Employers in Austria
Social recruiting explained: how to reach candidates who are not actively looking via Meta, Instagram and Google. Setup, pre-qualification, metrics, law.
Florian Hörmann· 15 minSwitching marketing agencies: process, checklist, pitfalls
Switching marketing agencies without losing data: secure accounts and access, time the notice right, hand over in 7 steps and use a checklist to tick off.
Florian Hörmann· 6 minThe Mere Exposure Effect: Definition, Examples and How to Use It in Marketing
Why we like what we see often: the mere exposure effect explained simply, with examples from love, music and advertising, and how to use it with retargeting.
Daniel Hayden· 3 minWebsite Relaunch Without Losing Rankings: The SEO Migration Checklist
Relaunches usually lose rankings through missing redirects, deleted content and technical errors. How to plan URLs, 301 redirects and go-live safely.
Daniel Hayden· 7 minWhat does Google Ads cost? Cost per click, budget and the 5% surcharge
What Google Ads costs: how the auction sets the cost per click, how to plan your monthly budget and why ads in Austria carry a 5% surcharge.
Florian Hörmann· 7 minWhat Is Performance Marketing? Definition, Channels and Metrics
Performance marketing explained simply: definition, how it differs from branding, key channels and metrics and how to measure an agency by its output.
Florian Hörmann· 7 minWinning investors digitally: a guide for issuers and fintechs
How issuers, platforms and fintechs win investor capital digitally: funnel, channels, compliance and subscription volume as the metric instead of clicks.
Florian Hörmann· 15 min