Fintech marketing in Europe. Growth without return promises.
ad.boutique runs marketing for fintechs, investment platforms and issuers entering Austria, Germany and Switzerland: campaigns that build trust, approvals documented in your live dashboard and every investor enquiry tracked.
Fintech marketing in Europe is shaped by regulation: product rules such as the Prospectus Regulation, the Crowdfunding Regulation or MiCA decide what you may say, platforms have their own financial ads policies, and in Switzerland FIDLEG applies. We build campaigns without return promises, with required information and documented approvals, and measure qualified investor enquiries.
What does ad.boutique do for fintechs? Trust, compliance, numbers.
Trust-first campaigns
Messaging and creatives that explain the product, the risks and the people behind it, without promising returns.
- No return promises
- Required information in ads and pages
- Video and founder content
Documented approvals
Every creative goes through approval with your compliance team in your live dashboard, four-eyes principle.
- Approvals in the live dashboard
- Four-eyes principle
- Compliance team involved early
Investor funnel
Landing pages, lead CRM and dashboard that follow each enquiry, measured in qualified investor enquiries.
- Lead CRM with routing
- Qualified enquiries as output KPI
- Live dashboard from day 1
How does a fintech launch with us run? Compliance built in.
- Week 1
Intro call
Product, regulatory status, markets and the enquiry target.
- Weeks 1 to 3
Set-up
Messaging with your compliance team, landing pages, tracking, approvals.
- Weeks 3 to 12
Campaigns
Meta, Google and LinkedIn live, Monday reviews on qualified enquiries.
- After week 12
Scale
More budget, more markets, by the numbers.
Which rules shape fintech marketing? The short list.
Financial marketing is regulated by product, by market and by platform. General information as of November 2026, not legal advice.
EU product rules
- Securities offers: the Prospectus Regulation requires advertisements to be clearly recognisable and consistent with the prospectus (Art. 22).
- Crowdfunding: the European Crowdfunding Service Providers Regulation sets rules for platforms and their marketing communications.
- Crypto-assets: MiCA includes rules on marketing communications for crypto-assets.
Switzerland
Offers of financial instruments and advertising for them fall under FIDLEG. See Switzerland market entry.
Our approach
No return promises, required information in every ad and page, approvals documented. Read more in financial marketing, how we work, the expansion overview or contact us.
What have we achieved in finance? Real numbers from our cases.
Is your fintech ready for DACH? The findings arrive as a report by email.
We check your site, campaigns and tracking against what a launch in Austria, Germany and Switzerland needs. You usually receive the report within 5 working days. Free of charge, not legal advice.
Step 1 of 5
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Launching a financial product in DACH? Let's clarify it in 30 minutes.
Answer three short questions and pick a time, in Vienna, in Zurich or by video.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about fintech marketing in Europe.
How do you market a fintech in Europe?
With campaigns that explain the product and its risks clearly, include the information the regulation requires, never promise returns and go through documented approvals. ad.boutique runs this for fintechs, platforms and issuers in Austria, Germany and Switzerland.
Do you promise returns or investment volumes?
No. We never promise returns in ads, and our output KPI is qualified investor enquiries or cost per investor, not subscription volume.
Which rules apply to financial ads?
It depends on the product, for example the EU Prospectus Regulation, the Crowdfunding Regulation or MiCA, national rules and in Switzerland FIDLEG. Your legal advisers confirm what applies, we build campaigns to match.
How do approvals work?
Creatives and pages go through approval in our live dashboard, with the four-eyes principle.
Do you work with Swiss financial companies?
Yes, with a team in Zurich, budgets and billing also in CHF and attention to FIDLEG.
How do we start?
With a 12-week POC at a fixed price and qualified investor enquiries as the output KPI.