An event in DACH? Before, during and after.
ad.boutique builds the campaign around your launch event or trade fair appearance in Austria, Germany or Switzerland: invitations and ads before, film and photo on site, clips and follow-up campaigns afterwards.
An event only pays off when the right people come and the content lives on. That means targeted invitation campaigns and a registration page before, a film and photo crew on site, and clips, retargeting and follow-up to every contact afterwards, measured in registrations, meetings and leads.
What does ad.boutique do around an event? Three phases, one team.
Before
Registration or appointment page, invitation creatives and campaigns to the right audience.
- Registration page
- Invitation ads on Meta, Google, LinkedIn
- Registrations live in the dashboard
On site
Our film and photo team captures talks, people and moments for social media and ads.
- Film and photo on site
- Clips cut for the feed
- Stories during the event
After
Clips, recap content and follow-up campaigns to visitors and contacts.
- Recap film and social clips
- Retargeting of visitors
- Leads into the lead CRM
How does an event campaign run? Backwards from the date.
- Event minus 8 weeks
Plan
Goal, audience, registration page, content plan.
- Minus 6 weeks
Invite
Campaigns and invitations live, registrations tracked.
- Event
Capture
Film and photo on site, talks, people and moments.
- After the event
Follow up
Recap, clips and follow-up campaigns, leads handed to sales.
What should you plan for an event in DACH? Consent, rights, language.
Events in German-speaking markets follow the same rules as any other marketing, plus a few event-specific points. General information as of November 2026, not legal advice.
Consent and rights
- Registrations: forms collect personal data, so privacy information and, for later advertising emails, separate consent are needed (GDPR, in Germany § 7 UWG).
- Photos and film: inform attendees about filming and agree image rights with speakers and partners in advance.
- Follow-up: retargeting of site visitors requires consent for tracking.
Language
Invitations, pages and clips work best in German for DACH audiences, with English versions for international guests. See German localisation.
Related
Content production, social media, product launch campaigns, the expansion overview or contact us.
Is your event date set? Let's plan the campaign around it.
Answer three short questions and pick a time, in Vienna, in Zurich or by video.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about launch event and trade fair campaigns.
What is a launch event campaign?
It is a campaign around a launch event or trade fair with three phases: invitations and registrations before, content captured on site and follow-up campaigns afterwards. ad.boutique runs these in Austria, Germany and Switzerland.
Do you film on site?
Yes. Our film and photo team produces clips, films and photos on site, as for the summer talks of Kommunalkredit in Bad Aussee.
Can you promote our trade fair appearance?
Yes, with appointment pages and targeted campaigns to the audiences you want to meet at the fair, and follow-up to everyone who visited or registered.
How early should we start?
Ideally about eight weeks before the event, so invitations have time to work.
How do we start?
With an intro call. Event campaigns are usually planned as a project or as part of a retainer.