Launching a product in Europe? Built against your launch dates.
ad.boutique plans and runs product launch campaigns in Austria, Germany, Switzerland and across Europe: launch site, creatives, Meta and Google campaigns and live numbers, all aligned to the dates that cannot move.
A product launch campaign needs one fixed date, a launch page that is live before the first ad, creatives in every language you launch in, campaigns that build awareness before and conversion after the launch, and tracking that shows what sold. When content arrives late, we build in stages so the date holds.
What does ad.boutique do for a product launch? Site, creatives, media, numbers.
Launch site
A campaign site or landing page per product, in the languages you need, live before the first ad runs.
- Built in stages against the date
- Several languages and markets
- Forms for retailers and consumers
Creatives and media
Video, photo and creator content plus Meta and Google campaigns for teaser, launch and sell phase.
- Teaser, launch and sell phases
- Weekly creative tests
- Budgets per market
Live numbers
Sales, enquiries or sign-ups per market in our live dashboard, with a decision every Monday.
- Live dashboard from day 1
- Consent and Conversions API
- Reporting in English
How does a product launch with us run? Backwards from the date.
- Launch minus 8 weeks
Launch plan
Dates, markets, languages, offer, budget and the number that counts.
- Minus 6 to 2 weeks
Build
Launch site with placeholders first, creatives, tracking and accounts.
- Launch
Go live
Campaigns live per market, daily checks in the first days.
- After launch
Sell and learn
Scale what sells, replace what does not, plan the next wave.
What makes a European launch different? Languages, rules, timing.
A launch in several European markets multiplies languages, rules and dates. General information as of November 2026, not legal advice.
Languages per market
Each market needs its own copy. German-speaking markets share a language but differ in spelling and wording, see German localisation and Switzerland.
Rules that affect launch campaigns
- Consent: pixels and tracking need consent under the GDPR and national cookie rules.
- Influencer and creator content: advertising must be recognisable as advertising, for example under the Unfair Commercial Practices Directive.
- AI content: realistic AI depictions of people must be labelled under the EU AI Act (Art. 50).
What we bring
Web design for launch sites, content production, performance marketing and a live dashboard. For events around the launch see launch event campaigns. Back to the expansion overview or contact us.
Which launches have we run? Real numbers from our cases.
- iSi Twist'n SparkleA launch site in German, English and French4languages, one launch for Messe Frankfurt
- Nordic SpiritNordic Spirit: a market launch in a regulated category23,579conversions in 12 months
- manadentalCreator content and UGC for an award-winning oral care productover 3,200purchases and conversions via Meta and Google
Is your launch set-up ready? The findings arrive as a report by email.
We check your site, campaigns and tracking against what a launch in Austria, Germany and Switzerland needs. You usually receive the report within 5 working days. Free of charge and without a contract.
Step 1 of 5
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Is your launch date set? Let's plan backwards from it.
Answer three short questions and pick a time, in Vienna, in Zurich or by video.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about product launch campaigns in Europe.
What is a product launch campaign?
It is a campaign planned around a fixed launch date, with a teaser phase that builds awareness, a launch phase that drives traffic to a ready launch page and a sell phase that scales what converts. ad.boutique plans and runs these for Austria, Germany, Switzerland and other European markets.
How early should we start planning?
Ideally about eight weeks before the launch date. Faster is possible if creatives and product information already exist.
What if our content arrives late?
We build the launch site with placeholders first and go live in stages, as we did for the Twist'n Sparkle launch by isi with four launch dates in three countries.
Can we launch in several countries on different dates?
Yes. Campaigns, budgets and pages are set up per market, so each country can launch on its own date.
Which channels do you use for a launch?
Usually Meta and Google, plus creators and, where it fits, LinkedIn, TikTok or ChatGPT ads. We choose channels by audience and goal.
How do we start?
With a 12-week POC at a fixed price and one output KPI agreed before the start, or a project for the launch site.