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An Asian brand entering Europe? Start in DACH, Europe's heart.

ad.boutique is the launch partner in Vienna and Zurich for brands from Japan, Korea, China, Singapore and the rest of Asia that want to launch or grow in Austria, Germany and Switzerland. We make your brand local, measurable and live.

Book an expansion callGet a free DACH launch check

Asian brands entering Europe usually need three things locally: a brand story that makes sense to European buyers, German-language creatives and pages with local proof, and a tracking set-up that meets the GDPR. We build these with you, and keep your headquarters informed with live numbers and English reports.

What does ad.boutique do for Asian brands? Local in Europe, aligned with HQ.

  1. European positioning

    We translate your brand and product story into what European, and especially German-speaking, buyers look for.

    • Offer and messaging for DACH buyers
    • Market sequence in Europe
    • Output KPI agreed before the start

  2. Local creatives and pages

    Ads, videos and landing pages produced in Vienna, in German and English, with local faces and settings.

    • Native German copy
    • Film, photo and creator content
    • Shopify shops and landing pages

  3. Numbers for HQ

    Live dashboard and English reports, so your headquarters sees the same numbers we do.

    • Live dashboard from day 1
    • Reporting in English
    • Consent and Conversions API

How does an Asian brand start with us? Four steps.

  1. Week 1

    Expansion call

    By video, in English, at a time that fits your time zone.

  2. Weeks 1 to 3

    European set-up

    Positioning, German creatives, landing pages, consent and tracking.

  3. Weeks 3 to 12

    POC in DACH

    Campaigns live, Monday reviews, weekly reports for HQ.

  4. After week 12

    Scale

    More budget, more markets or a change of course, by the numbers.

What should Asian brands know about Europe? Data, language, approvals.

European markets differ from Asian markets in data rules, buying habits and language. General information as of November 2026, not legal advice.

Data protection

  • GDPR: the GDPR applies to companies outside the EU that target people in the EU, often with an EU representative (Art. 27).
  • Data transfers: the European Commission lists countries with an adequacy decision, for example Japan and the Republic of Korea.
  • Switzerland: has its own revFADP.

Language and proof

German-speaking buyers expect German copy, local references and clear product facts. See German localisation.

AI content

If you use AI-generated images or videos, the EU AI Act requires labelling in certain cases, for example realistic depictions of people (Art. 50).

Next steps

See Germany, e-commerce launches, the expansion overview or contact us.

Have we launched international brands? Real numbers from our cases.

  1. Nordic SpiritA new brand of an international group, launched in Austria7,800orders in month two
  2. manadental€82 instead of €215 with the product video2.6xlower CPA with creator content
View all cases

Is your brand ready for Europe? The findings arrive as a report by email.

We check your site, campaigns and tracking against what a launch in Austria, Germany and Switzerland needs. You usually receive the report within 5 working days. Free of charge and without a contract.

Step 1 of 5

Which markets do you want to reach?

A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.

Bringing your brand to Europe? Let's clarify it in 30 minutes.

Answer three short questions and pick a time for a video call in English.

Get in touch in three steps.

An honest assessment and one point of contact instead of a call centre.

Step 1 of 3

  1. current: Industry & budget
  2. next: Contact
  3. next: Appointment
Industry
Monthly media budget
When would you like to start?

Confidential: we sign your NDA before any data is exchanged.

Who replies to you

  • Florian HörmannManaging Director, Strategy and Performance
  • Daniel HaydenManaging Director, Creative and Web

We usually reply within 24 hours on working days, personally and without a ticket system.

Prefer to write? hello@ad.boutique

Questions from Asian brands entering Europe.

How should an Asian brand enter the European market?

Usually market by market, starting where demand and language fit are strongest, often the German-speaking DACH region. The brand needs local creatives, local proof and GDPR-ready tracking. ad.boutique runs this from Vienna and Zurich.

Can you work with our headquarters in Asia?

Yes. We report in English, share a live dashboard and plan calls at times that work across time zones.

Do we need approval from HQ for every creative?

That is your call. Our live dashboard has approvals built in, so HQ and the local team can approve creatives in one place.

Does the GDPR apply to companies outside Europe?

Yes, if they offer goods or services to people in the EU. Some countries, for example Japan and South Korea, have adequacy decisions for data transfers, but the GDPR rules on consent and tracking still apply.

How do we start?

With a 12-week POC at a fixed price and one output KPI agreed before the start.