Developing in Vienna? Sell before the first stone.
ad.boutique markets residential projects in Vienna and Austria for developers and investors, including those from abroad: project brand, website with apartment finder, presales campaigns and a lead CRM, with reporting in English.
Real estate marketing in Vienna works when one team owns brand, website and campaigns, buyers can find their apartment online, enquiries land in a lead CRM your sales team works with, and you see cost per qualified enquiry live. For Noma in Vienna this reached around 40 % presales in three months, digital only.
What does ad.boutique do for developers? From brand to qualified enquiry.
Project brand and website
Name, look and website with apartment finder, built for campaign traffic and fast on mobile.
- Project brand
- Website with apartment finder
- German and English versions
Presales campaigns
Meta and Google campaigns per buyer group, with creatives from renderings, film and photo.
- Buyer groups instead of one audience
- Creatives tested every week
- Investor and owner-occupier funnels
Lead CRM
Every enquiry routed to your sales team, with feedback to Meta and Google on qualified leads.
- Lead routing
- Feedback to Meta and Google
- Live dashboard in English
How does a project launch with us run? Four steps.
- Week 1
Intro call
Project, units, buyer groups, sales timeline, in Vienna or by video.
- Weeks 1 to 4
Brand and site
Project brand, website, apartment finder, tracking and CRM.
- Weeks 4 to 12
Presales
Campaigns live, Monday reviews on qualified enquiries.
- Ongoing
Sell out
Budgets to the buyer groups and units that need it.
What should international developers know? Buyers, language, rules.
Vienna has its own buyer groups, language habits and rules for property advertising. General information as of November 2026, not legal advice.
Buyers and language
Owner-occupiers, investors and expats look for different things. Local buyers expect German, many investors and expats are happy in English. We plan both where your project needs it, see German localisation.
Rules
- Energy certificate: Austrian property ads must state key energy figures under the Energieausweis-Vorlage-Gesetz (EAVG 2012).
- Legal notice and consent: project websites need a legal notice (§ 5 ECG) and consent before tracking, see Austria market entry.
Related
Real estate marketing, web design, the Noma case, the expansion overview or contact us.
What have we achieved in Vienna real estate? Real numbers from our cases.
- NOMA LIVINGBrand, website and campaigns from one teamaround 40 %presales in 3 months
- Funkhaus Living (Rhomberg)A new generation of creatives cut the cost per enquiry by 48 %€5.47per enquiry, from €10.49
- WINEGGProject websites and Google for several new builds€4.95per Google conversion, The Arik
Is your project ready for launch? The findings arrive as a report by email.
We check your project site, campaigns and tracking against what a presales launch in Vienna needs. You usually receive the report within 5 working days. Free of charge and without a contract.
Step 1 of 5
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Planning a project in Vienna? Let's clarify it in 30 minutes.
Meet us in central Vienna or by video. We tell you honestly how we would market your project.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions about real estate marketing in Vienna.
How do international developers market a project in Vienna?
With a local project brand, a website with apartment finder, presales campaigns per buyer group and a lead CRM for the sales team. ad.boutique delivers this from Vienna, with reporting in English.
Do you work for developers from abroad?
Yes. We report in English and work with your local sales team or broker.
Can we reach international buyers and investors?
Yes, with English pages and campaigns aimed at expats and investors, next to the German campaigns for local buyers.
What is the output KPI in real estate?
Qualified enquiries, agreed before the start as a shared goal. We do not charge per unit sold.
Which projects have you worked on?
New-build projects in Vienna and Austria such as Noma, Seeresidenz Gmunden and a developer portfolio, plus consultancies and brokers such as Havenstone and Trattner.
How do we start?
With a 12-week POC at a fixed price and qualified enquiries as the output KPI.