A US brand expanding to Europe? Start in the heart of it.
ad.boutique is the launch partner in Vienna and Zurich for US brands that want to grow in Austria, Germany, Switzerland and beyond. We translate your playbook into what works in Europe: consent first, German creatives and one number agreed before the start.
A US playbook rarely works unchanged in Europe. Tracking needs consent first under the GDPR, audiences expect local language and proof, payment habits differ and campaigns run per country. We keep what works from your US set-up, rebuild what has to change and report to you in English, in your time zone where possible.
What does ad.boutique do for US brands? Your playbook, made European.
Playbook translation
We review your US funnel, offers and creatives and decide what carries over, what changes and what Europe needs on top.
- Offer and messaging for DACH buyers
- Market sequence in Europe
- Output KPI agreed before the start
Consent-first tracking
Consent banner, Google Consent Mode and Conversions API set up for Europe, so campaigns still learn.
- GDPR and revFADP considered
- Conversions API and CRM feedback
- Live dashboard from day 1
European creatives and pages
German landing pages and creatives produced in Vienna, plus English versions for international audiences.
- Native German copy
- Video, UGC and creator content
- Shopify shops and landing pages
How does a US brand start with us? From call to first numbers.
- Week 1
Expansion call
By video, in English: your US numbers, products, logistics and target markets.
- Weeks 1 to 3
European set-up
Consent and tracking, German messaging, creatives, landing pages, accounts per market.
- Weeks 3 to 12
POC in DACH
Campaigns live, Monday reviews, weekly reports in English.
- After week 12
Scale in Europe
More budget, more markets or a change of course, decided by the numbers.
What changes for US brands in Europe? Data, language, payment.
US brands are used to a single large market with one language and permissive tracking. Europe works differently. General information as of November 2026, not legal advice.
Data and tracking
- GDPR: the GDPR applies to non-EU companies that target people in the EU (Art. 3), often with an EU representative (Art. 27).
- Data transfers: transfers to the US can rely on the EU-US Data Privacy Framework, one of the adequacy decisions of the European Commission.
- Consent first: cookies and pixels need consent. Google requires consent mode signals for European traffic, and server-side conversion data helps campaigns keep learning.
Language and proof
German-speaking buyers expect German copy, local references and clear facts. See German localisation.
Payment and shopping
In Germany, PayPal and purchase on account are the most used online payment methods (EHI, Online-Payment 2024, summary), and in Switzerland TWINT is widely used. European consumers have a 14-day right of withdrawal for most online purchases (Consumer Rights Directive).
Next steps
Read the guides for Germany, e-commerce launches and SaaS go-to-market, see the expansion overview or contact us.
Have we launched international brands? Real numbers from our cases.
Is your US set-up ready for Europe? The findings arrive as a report by email.
We check your site, campaigns and tracking against what a launch in Austria, Germany and Switzerland needs: consent, legal notice, German copy, payment and channels. You usually receive the report within 5 working days. Free of charge.
Step 1 of 5
A few questions about your setup, your contact details only at the end. You will receive the detailed report by email, usually within 5 working days.
Bringing your US brand to Europe? Let's clarify it in 30 minutes.
Answer three short questions and pick a time for a video call in English.
Get in touch in three steps.
An honest assessment and one point of contact instead of a call centre.
Step 1 of 3
- current: Industry & budget
- next: Contact
- next: Appointment
Confidential: we sign your NDA before any data is exchanged.
Who replies to you
Florian HörmannManaging Director, Strategy and Performance
Daniel HaydenManaging Director, Creative and Web
We usually reply within 24 hours on working days, personally and without a ticket system.
Prefer to write? hello@ad.boutique
Questions from US brands expanding to Europe.
How should a US brand market itself when expanding to Europe?
Market by market, with consent-first tracking, local language creatives and proof, and payment options Europeans use. Many US brands start in the German-speaking DACH region and roll out from there. ad.boutique runs this from Vienna and Zurich.
Can we keep our US agency and work with you for Europe?
Yes. We can work next to an existing team: you keep your global brand and US campaigns, we run the European markets and share numbers in one dashboard.
Does the GDPR apply to a US company?
It can. The GDPR applies to companies outside the EU that offer goods or services to people in the EU, and they may need an EU representative under Art. 27. Your legal advisers confirm the details, we build the marketing set-up to match.
Do we need German creatives?
For most consumer launches in Germany, Austria and Switzerland, yes. English ads reach some audiences, but German creatives and landing pages usually convert better and build trust.
Which time zone do you work in?
Central European Time. Calls with the US East Coast fit into our afternoon, and the live dashboard shows numbers live at any hour.
How do we start?
With a 12-week POC at a fixed price and one output KPI agreed before the start.